In this article, B&Company as a Vietnam market research company, organizes 5 business promising markets for 2027 based on supporting data.

This article examines 5 common failure patterns frequently seen in Vietnam market research, explaining why each occurs and how to avoid it.

There are many exhibitions will be conducted in October 2026 in Vietnam (mainly in Ha Noi and Ho Chi Minh) with diverse fields such as Equipment/Appliances, Electrical/Electronics, Food/Beverage, IT/Technology, Heavy industries/ Machinery, Apparel, Fashion/Lifestyle, Agriculture/Forestry/Fishery, Energy, Logistics/Delivery, Retail/Distribution, Cosmetics/Personal care. Please check below information of upcoming exhibitions and events for your references.

For Japanese companies, Vietnamese startups are not only financial investment targets but can also serve as partners in multiple sectors.

Vietnam’s M&A market is entering a period of structural change, with the number of deals declining while the average transaction size is increasing.

Low-carbon or green transition in Vietnam is moving from net-zero commitments toward implementation, with growing support from Japan.

Vietnam and Japan have established a broad framework for cooperation on energy transition and clean energy, with Tay Ninh as a notable case.

While automation adoption is accelerating, the market remains fragmented, This creates opportunities for Japanese industrial technology companies.

From July 2026, Hanoi began piloting a Low Emission Zone (LEZ) within Ring Road 1, with restrictions on selected high-emission vehicles.

Japanese food already has strong recognition among Vietnamese consumers, creating a foundation for introducing more everyday formats.