On July 15, 2025, B&Company officially participated in the research program of Subcommittee No. 4, Mitsubishi Marketing Research Association, as part of a project to develop a global business model leveraging digital technologies. This is one of our key efforts to promote collaboration between Japanese and Vietnamese companies, particularly in the application of advanced technologies.

Introduction to Subcommittee No. 4 of the Mitsubishi Marketing Research Association

The Mitsubishi Marketing Research Association is an organization that brings together over 30 companies from the Mitsubishi Group, with the goal of developing new business models to address social issues through the application of digital technologies. This year, Subcommittee No. 4 focuses on researching and developing solutions using AI, big data, and cloud computing to improve global social issues.

Why Vietnam Was Chosen as the Research Location

Vietnam, with its rapidly growing economy and increasing industrial demand, was selected as the primary location for the research projects. The topics under study include:

– Development of wireless power transmission technology for infrastructure and transportation projects.

– Recycling electronic waste in the context of a sustainable society.

– Supply chain security in critical industries.

B&Company’s Role in the Project

B&Company is honored to contribute to the project by providing insights and answers on topics related to the Vietnamese market. We shared our existing knowledge about the market in Vietnam through discussions and provided valuable data to support the creation of effective business models. This role is vital in helping Mitsubishi gain a deeper understanding of the local landscape and the potential for applying digital technologies to solve key business challenges.

We have also contributed significantly to the development of Japan-Vietnam cooperation solutions, particularly in the study of emerging markets in Africa.

Survey Trip and Research Timeline

The research activities took place from July 15 to July 18, with interviews and in-depth discussions on the studied topics. The data collected will serve as the foundation for the subcommittee to continue developing innovative business solutions to address critical social issues in the near future.

Conclusion

We hope that with B&Company’s participation, this project will contribute positively to the development of sustainable global business models that use digital technologies to solve social problems. This is a crucial step in our strategy to promote international collaboration between Japanese and Vietnamese partners.

Teams of B&Company and Mitsubishi Marketing Research Association

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