Summary of the 10 most read articles on BC website in 2024

In the past year, the fields that readers were most interested in about the Vietnamese market in a variety of sector included cosmetics& healthcare, F&B, retail, logistics, semi-conductor, etc. To update the latest news about Vietnamese market daily, please visit the News section on the B&Company website at here

10Jan2025

B&Company

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B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. .

In the past year, the readers were most interested in the Vietnamese market in a variety of sector included cosmetics& healthcare, F&B, retail, logistics, semi-conductor, etc. To update the latest news about Vietnamese market daily, please visit the News section on the B&Company website at here.

1. The Trend of Using Natural Cosmetics in Vietnam

In recent years, there has been a significant shift in consumer preferences in Vietnam towards natural cosmetics. These beauty products for the face, eyes, and nails are made completely or partially from natural ingredients and contain low or minimal amounts of synthetic chemicals. This trend is in line with the global movement towards clean beauty and sustainable living.

For more details, please read here

2. The Rise of Organic Food in Vietnam: Market overview and Insight for business

Vietnam’s organic food market is experiencing rapid growth as consumers increasingly prioritise healthy and green consumption. The use of organic food in Vietnam has risen recently due to higher incomes, better living standards, health concerns after the COVID-19 pandemic, and increased environmental awareness. Strict organic standards in key export markets also affect local preferences.

For more details, please read here

3. Overview of Vietnam’s Convenience Store Market and Japanese Participation

The convenience store market in Vietnam has seen robust growth, supported by urbanization, changing consumer lifestyles, and increased demand for convenience products. As of 2024, the retail sector in Vietnam, including convenience stores, is expected to grow significantly, reaching USD 276.37 billion and continuing its rapid expansion over the next few years.

For more details, please read here

4. Fast food industry in Vietnam: current situation and market trend

The fast food industry in Vietnam has experienced strong growth in recent years, reflected in the increase of chain stores and changes in people’s consumption habits. This article analyze the current situation and trends of the fast food market in Vietnam, and evaluate the potential of Japanese enterprises when participating in this market.

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