Mr Ohta Shigemasa (founder and CEO of B&Company) recently presented at two prominent seminars held in Tokyo, Japan, providing valuable insights into the dynamic Vietnamese market and the growing potential for collaboration between Japanese and Vietnamese businesses

The outdoor products market in Vietnam, especially in the camping and trekking segment, is gaining momentum as an increasing number of Vietnamese embrace nature-based recreation. With a youthful demographic, a rising middle class, and an abundance of scenic landscapes, the country is becoming an attractive destination for outdoor brands. As a result, foreign brands specializing in camping and trekking equipment are flocking to Vietnam, aiming to capture a share of this burgeoning market

With the presence of many Japanese enterprises in Vietnam as well as its favorable business environment, Vietnam has emerged as a prominent destination for Japanese expatriates.

The fast food industry in Vietnam has experienced strong growth in recent years, reflected in the increase of chain stores and changes in people's consumption habits.

There are many exhibitions will be conducted in December 2024 in Vietnam (mainly in Ha Noi and Ho Chi Minh) with diverse fields such as manufacturing, retail, food& beverage, IT& Technology. Please check below information of upcoming exhibitions and events for your references

In recent years, the beverage industry in Vietnam has witnessed a transformative shift, with increasing interest in health-conscious products reshaping the market.

Vietnam has become a pivotal player in global manufacturing, with its electric and electronic (E&E) industry emerging as a cornerstone of its economic growth.

Vietnam's furniture industry has evolved into one of the country’s most vibrant economic sectors, driven by both strong domestic demand and impressive export performance.

Vietnam has long been recognized as one of the world's leading fishery producers and exporters. Thanks to its geographical advantages, including more than 3,260 km of coastline and vast inland water resources, the country is well-suited for aquaculture and fishing activities.

Vietnam’s coffee industry, which is the world’s second-largest coffee exporter, contributes significantly to the country’s economy. This article focuses on analyzing the current market trends, challenges, and future growth potential of the Vietnamese coffee industry, and also examines the opportunities for Japanese companies entering the market