* Researched area: Hanoi and Ho Chi Minh city * Time        : 05/2009-06/2009 * Survey method : Face-to-face interview at appointed places * Target        : interviewees aged from 20 to 60 Excutive summary* Demographic profile * Household finances * Media access * Personal consumption trends and lifestyle * Household durable ownership * Attitudinal trends The survey questionnaire is designed in 80 questions which are classified into different content categories. The report is available in the following forms:  ・01 FULL REPORT (230 pages in English or Japanese – Hard copy and 01 CD Room (Soft copy of report + Original Input & Analysis Excel file) ・01