Korean travelers are becoming more prominent than ever in the Vietnamese tourism market. With the added winds of affordable travel, cultural similarities, and relaxed visa regulations, Korea is poised to become the top country to drive Vietnam’s tourism industry. 27% of foreign tourists are Korean, and Southern beaches are gaining popularity According to the Vietnam National Administration of Tourism (VNAT), the number of foreign tourists from January to September 2024 reached approximately 13 million, of which approximately 3.5 million were from South Korea, accounting for approximately 27% of the total[1]. By country, South Korea recorded the largest number of tourists, surpassing China, Taiwan, the United States, and Japan.[2] [Figure 1]

With a growing demographic base and rising average income, the preschool education market in Vietnam is showing strong appeal.

With experience in education and labor market research, we propose core criteria for selecting educational institutions for the elderly care trainee.

Periodic health checkup services are emerging as a field with strong development potential, opening opportunities for healthcare enterprises.

B&Company Vietnam stands out as a strategic partner for food and beverage companies entering or expanding in the Vietnamese market.

With recent proposals like the 'golden visa' to attract global elites, Vietnam is signaling its openness to foreign talent and investment.

The horse racing industry has started to move forward in some areas, but in reality, there are still no official racecourses with gambling.

In recent years, online sales of hand-carried goods have become increasingly popular in Vietnam, particularly on e-commerce platforms and social media.

There are many exhibitions will be conducted in August 2025 in Vietnam (mainly in Ha Noi and Ho Chi Minh) with diverse fields such as Heavy industries/ Machinery, Food/Beverage, Equipment/Appliances, Construction/Real Estate, Agriculture/Forestry/Fishery, Energy, IT/Technology, Equipment/Appliances, Entertainment.. Please check below information of upcoming exhibitions and events for your references.

At the seminar “Easing Non-Tariff Barriers to Unlock ASEAN’s Potential”, B&Company was honored to contribute both content and participation.