The industry has experienced significant growth with projections indicating a 70% increase in nationwide cold storage capacity by 2028. In this article, B&Company will analyse Vietnam's cold chain industry, examining its current situation, growth drivers, challenges, key players, and future outlook.

Vietnam is experiencing a dramatic surge in mobile money adoption, revolutionizing the country's non-cash payment ecosystem. The Vietnamese government has been actively promoting mobile money as a key driver of cashless transactions, especially in rural, mountainous, and island areas where traditional banking services are limited.

In recent years, Vietnam has witnessed a significant surge in the popularity of running and trekking, driving substantial growth in the athletic footwear market. This trend has created new opportunities for both local and international brands.

In recent years, there has been a significant shift in consumer preferences in Vietnam towards natural cosmetics. These beauty products for the face, eyes, and nails are made completely or partially from natural ingredients and contain low or minimal amounts of synthetic chemicals