Online education in Vietnam is experiencing rapid growth in users and revenue. Although there are numerous Japanese language learning apps available, most existing platforms primarily focus on exam preparation, neglecting the essential of conversational and interacting skills. This gap presents opportunity for developers to meet the demand of Japanese learners.

Overview of online education in Vietnam  

Online education is believed to have significant growth potential in Vietnam. This is driven by a young population structure, rapidly developing internet infrastructure, and an increasing trend of household spending on education. According to a report from Statista, the number of online learners in Vietnam is expected to continuously rise. By 2024, the number of online learners is projected to reach approximately 7.1 million, 2.5 times increasing compared to 2.7 million users in 2019, and it is expected to reach 9.4 million learners by 2029.

Number of Online Education Learners in Vietnam from 2019 to 2023 and Projections for 2029

Unit: Mil users

Source: Statista

The revenue and user base for online education services in Vietnam are expected to be substantial. In 2019, the revenue reached $153 million, and it is projected to grow to $365 million by 2024 and further increase to $627 million by 2029, with a CAGR of 15% for the 2019-2029 period. Most of this revenue is expected to come from online learning platforms, followed by online higher education and professional certification programs.

Online Education Revenue in Vietnam from 2019 to 2023 and Projections for 2029

Unit: Mil USD

Source: Statista

According to a survey by AppMagic (2024) on the number of downloads of some language learning applications in the Asia-Pacific region, in the first six months of 2024, Vietnam led the region in terms of language learning app downloads, accounting for 27% of the total downloads. Due to such high demand, EdTech products in Vietnam primarily focus on the language learning segment. This presents a significant opportunity for EdTech companies in the language education sector to reach a large user base.

Additionally, learners are increasingly using language learning platforms due to their flexibility, affordability, and the integration of advanced technologies like AI and speech recognition. These platforms cater to busy individuals by allowing access to lessons anytime, anywhere, and offering features like real-time feedback and mock tests. Technological innovations not only enhance the learning experience but also make it more interactive and engaging, attracting a broader audience. This flexibility is particularly beneficial for busy individuals, such as students and professionals, who need to fit learning into their hectic schedules. Moreover, the lower cost of online learning compared to traditional language centers makes these platforms more accessible to a broader audience.

The current state of Japanese Language Learning in Vietnam 

Japanese is one of the most in-demand foreign languages in Vietnam. This is driven by the favorite for Japanese culture and the career opportunities in Vietnam and Japan. This language has been integrated into educational curricula from primary to university and postgraduate levels. According to a report on education reform by the Ministry of Education and Training for the 2013-2023 period, Japanese ranked third among the most studied foreign languages, following English and French. It is primarily taught in major cities like Hanoi and Ho Chi Minh City.

Number of students learning foreign languages other than English 2023

Unit: Thousand students

Source: Ministry of Education and Training of Vietnam

Some main players of online Japanese learning in Vietnam 

Driven by the increasing popularity, there has been many activate online learning platforms teaching Japanese in Vietnam. Online learning platforms, especially mobile applications, have capitalized on this trend by providing accessible and affordable language learning solutions. These apps offer a wide range of features, including skills practicing, community forums, and learning paths. The following key players mentioned below are based on number of reviews on the App Store Vietnam.

Opportunity for online Japanese learning in Vietnam  

The demand for Japanese language proficiency across various sectors, including careers, academics, and study abroad presents substantial opportunities for both domestic and international language learning platforms. However, current market offerings may not fully meet the evolving needs of learners. Many existing platforms focus on reading, writing, and listening skills and lack interactive learning experiences in pronunciation and speaking. Many existing apps prioritize rote memorization, hindering learners’ ability to develop fluency and confidence in speaking.

To overcome these challenges, developers should prioritize creating immersive and engaging learning experiences that closely resemble real-world language use. Incorporating features such as interactive dialogues, AI-powered voice recognition, personalized learning paths, and gamification elements can significantly enhance the learning process. By investing in applications that address these limitations, developers can create platforms that not only equip learners with the necessary skills but also cultivate a passion for the language and culture. Such platforms can contribute to the growth and development of the Japanese language learning market, offering learners more effective and engaging educational tools.

Conclusion  

Despite the abundance of online language learning apps developed and used in Vietnam, few platforms offer conversational and interacting skills for Japanese language learners. Although there is a significant number of Japanese learners, the lack of platforms that effectively cater to their specific needs leaves much room for improvement. This gap presents a valuable opportunity for developers to create more engaging, interactive, and tailored learning experiences for Japanese learners. By incorporating advanced technologies such as AI-driven feedback, voice recognition, and personalized lesson plans, future applications could better serve the growing demand for effective Japanese language learning in Vietnam.

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