Overview

Not until 1920 when the French brought foreign dairy cows to Vietnam that the local people here got to know about cow milk. In 1924, Longevity & Dutch Lady products were first traded in Saigon (later renamed Ho Chi Minh City) and became the first player in the longtime dairy industry. Since then, the Vietnam dairy industry has developed dramatically. According to Euromonitor, the total size of Vietnam’s dairy market in 2019 has reached over USD 5.2 billion and a report from Vietnam Dairy Association also pointed out that the dairy market’s revenue already reached USD 4.7 billion in 2018, an increase of 9% compared to 2017, and made the CAGR of 12.7% over the period of 2010-2018.

Rising Trend of Healthy Drinks among Vietnamese Consumers

Health has been the top concern for Vietnamese consumers based on research by Nielsen from Q3-2019 to Q1-2020. As to lead a healthy lifestyle, it seems that many consumers are interested in healthy drinks. When searching for the keyword “healthy drinks” or “healthy juice recipe” on Facebook, Vietnam’s most popular social media channel, the results display a lot of fan pages, groups, and posts with many engagements. Take a fanpage called “Juicing, Healthy Drinks and Yoga Lovers” as an example, this fanpage attracts more than 37.1 thousand members and has a high posting frequency with about 100 interactions per post. Another group called “1001 Công Thức Nước Ép” (1001 Juice Recipe) has 55.2 thousand members and engagement per post is above 100.

“3800 tons of dairy products in 2050”

With higher income and better nutritional awareness, Vietnamese people have sustainably increased their purchase of dairy products. It is estimated that in 2050, each Vietnamese will consume 34 kilograms of milk and related variants per year, that multiplied by the total population of 112 million people then will result in a market size of 3,800 tons of dairy products.

Read More “Dairy Market in Vietnam”

22-12-2015
In 2013, the total sales volumes from distilled and fermented liquors reached 500 million USD, increased up to 1.8 times in comparison to that of 2005. More specifically, more than half of the distilled beverages consumed are vodka, meanwhile for wine, over 60% are red wine.

Read More “The market for wine and spirits in Vietnam”