Banking Service Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers behaviour of banking service Topic Customer behavior of retail banking in Vietnam Objective Understand Vietnamese customer behavior in bank usage, customer’s future intention and effective approach to potential customers Sample – 1,323 respondents – People who have done any activities that related to banking service Research methodology Online survey Timeline Dec 28th, 2015 to Jan 25th, 2016 Questionnaires 18 questions, in which: – 10 main questions related to the topic to understand about: – Bank using behavior – Customer satisfaction & future intention – Approach to customers – 8