Vietnam Briefing

Smart home device market in Vietnam
Vietnam’s Smart home device market: Key highlights
Vietnam’s smart home device market is expanding as urbanization, rising incomes, and digital adoption drive demand for connected living.
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Vietnam fast food industry
Vietnam fast food industry: Key updates in 2025
The total number of fast food outlets nationwide has reached 1,022 in 2025, an increase of nearly 12% compared to 2024.
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Ninh Thuan (Khanh Hoa), Vietnam
Vietnam nuclear power energy: National imperatives and recent updates
The nuclear power energy program of Vietnam is being actively revived to meet the country's rapid economic growth and energy needs.
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Pharmaceutical Market in Vietnam
Pharmaceutical market in Vietnam: Landscape, key players and regulatory overview
Pharmaceutical companies in Vietnam operate in a highly regulated but gradually liberalizing environment that encourages investment.
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Choosing F&B location in Ho Chi Minh city
Optimal Location selection strategy for F&B businesses in HCMC in the new market context
Choosing the optimal F&B location in Ho Chi Minh City (HCMC) has become one of the most consequential strategic decisions for operators.
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Vietnam
Industry analysis and Business situation of Masan’s subsidiaries
Masan Group had a diversified consumer-retail ecosystem that integrates food, beverages, modern retail, branded meat, and high-tech materials.
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Ride hailing market Vietnam
Vietnam ride-hailing market 2025: Competition between Xanh SM, Grab, and Be
Vietnam’s ride-hailing market in 2025 is undergoing a profound transformation as competition intensifies among Xanh SM, Grab, and Be.
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Vegetarian Vietnamese food: Consumer trends and market opportunities in Vietnam’s F&B sector
Vegetarian Vietnamese food is moving to the mainstream as health-, sustainability- and ethics-conscious consumers reshape the F&B sector.
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Current application of domestic TMS, GPS tracking and AI in optimizing road transport routing in Vietnam
The application of domestic TMS platforms, GPS tracking systems and AI-powered route-optimization tools in Vietnam is expanding quickly.
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Vietnam - Hanoi _ HCMC
Hanoi and Ho Chi Minh City after the administrative merger: Economy, society, and investment
Post-reform, Hanoi and Ho Chi Minh City remain the country’s two most important economic and governance centers, shaping national development.
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