Vietnam Briefing

The application of AI in Logistic and Transportation in Vietnam: Current situation and prospect
This article examines the current applications of AI in Vietnam’s logistics sector and explores its promising prospects for future growth.
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Vietnam camping and trekking market: opportunities and challenges for foreign brands
The outdoor products market in Vietnam, especially in the camping and trekking segment, is gaining momentum as an increasing number of Vietnamese embrace nature-based recreation. With a youthful demographic, a rising middle class, and an abundance of scenic landscapes, the country is becoming an attractive destination for outdoor brands. As a result, foreign brands specializing in camping and trekking equipment are flocking to Vietnam, aiming to capture a share of this burgeoning market
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Japanese Expats in Vietnam
Vietnam has emerged as a destination for Japanese expats
With the presence of many Japanese enterprises in Vietnam as well as its favorable business environment, Vietnam has emerged as a prominent destination for Japanese expatriates.
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Fastfood industry in Vietnam
Fast food industry in Vietnam: current situation and market trend
The fast food industry in Vietnam has experienced strong growth in recent years, reflected in the increase of chain stores and changes in people's consumption habits.
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Healthy drinks
Healthy drinks in Vietnam: current situation and growth potential
In recent years, the beverage industry in Vietnam has witnessed a transformative shift, with increasing interest in health-conscious products reshaping the market.
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Robot in Electrics
Industrial Robotics in Vietnam’s Electric and Electronic Industry
Vietnam has become a pivotal player in global manufacturing, with its electric and electronic (E&E) industry emerging as a cornerstone of its economic growth.
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ベトナムの家具市場
Vietnam Furniture Market: Current Situation, Main Players, and Potential Growth
Vietnam's furniture industry has evolved into one of the country’s most vibrant economic sectors, driven by both strong domestic demand and impressive export performance.
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Vietnam Coffee Industry: Market Trends and Growth Potential
Vietnam’s coffee industry, which is the world’s second-largest coffee exporter, contributes significantly to the country’s economy. This article focuses on analyzing the current market trends, challenges, and future growth potential of the Vietnamese coffee industry, and also examines the opportunities for Japanese companies entering the market
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ヘルスケア
Digital Transformation in Vietnam’s Healthcare Sector: Paving the Way for a Healthier Future
In recent years, digital transformation (DX) has significantly impacted various sectors in Vietnam, with healthcare emerging as one of the most critical areas for DX application. The adoption of digital technologies in healthcare is rapidly enhancing the quality, efficiency, and accessibility of healthcare services across the country. This article explores the current state of digital transformation in Vietnam’s healthcare sector, highlights key challenges, and showcases the opportunities and innovations driving this transformation forward
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Hydrogen
Hydrogen Market in Vietnam and Potential for Development
In Vietnam, the hydrogen market is currently beginning to take shape. It is promising to gradually shift toward the goal of using hydrogen as an alternative raw material and fuel to reduce carbon emissions.
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