Vietnam Briefing

Vietnam’s rising role in Japan–ASEAN Trade: Shifting competitive dynamics under Regional Trade Agreements
Japan's trade dynamics within ASEAN have evolved considerably, with Vietnam emerging as one of the fastest-growing regional trade partners.
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Vietnam Beer market outlook
Vietnam Beer market: 2026 outlook
Vietnam beer market is among Asia’s largest and fastest-evolving, with high consumption volumes and a strong beer-drinking culture.
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FDI automotive companies in Vietnam
[Infographic] FDI automotive enterprises in Vietnam: Japan leads
Among FDI automotive enterprises in Vietnam, Japan currently leads with more than 50% of total revenue, followed by South Korea and the US.
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Vietnam carbon and energy
Vietnam’s Emerging Carbon Market: Building the Legal and Institutional Foundation
This examines the evolution of Vietnam’s carbon market framework through key legal documents, highlighting how it is designing the market.
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The “filtering wave” in Vietnam’s General Trade channel: Forecasting outlet shifts after 2026
The scale of Vietnam's general trade network remains remarkable, with a contribution nationwide of up to 81% to the FMCG sales.
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Vietnam retail customer experience
From Cost efficiency to Customer experience: The new phase of Vietnam’s retail market
Vietnam retail market is moving from cost-driven growth toward customer experience as competition and consumer expectations rise.
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Vietnam development objects to 2030
[Infographics] Vietnam’s Development Objectives by 2030
Vietnam development goals to 2030 show a clear shift from post-pandemic recovery toward faster, innovation-led, and higher-quality growth.
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Thaco Vietnam
Industry analysis and Business situation of THACO’s subsidiaries: an integrated industrial–logistics–agri model
This article examines the THACO Group ecosystem: recent business situation, operating structure, and strategic direction of core sub-holdings
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Middle East conflict: A perspective from the Vietnamese FMCG industry: “Pressure from Packaging”
FMCG companies in Vietnam had to restructure packaging strategies to protect margins and maintain competitiveness in a more volatile operating environment.
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From fuel inflation to green transition: Southeast Asia after the oil shock
The oil shock has accelerated the clean energy imperative already underway in Southeast Asia. But readiness varies sharply across the region.
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