B&Company to share insights on the Vietnam health supplement market at ASEAN Growth Connect 2025

11Aug2025

B&Company

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.

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B&Company is proud to announce our participation in the upcoming ASEAN Growth Connect: Market Trend Talk. Hosted by OSMEP and ISMED, in collaboration with APED from Vietnam, this complimentary online session will be held on Friday, 15 August 2025, and serves as a strategic prelude to the Online B2B Matching Event taking place on 18–19 August.

Event highlights

The Market Trend Talk will explore consumer trends and market opportunities in four key regions: China, the Middle East, Vietnam, and Thailand, and discover how to make the most of ASEAN Access MATCH the platform that connects ASEAN SMEs to the world.

Agenda of Market Trend Talk (15 August)
Time (GMT +7)	Activities
09:00 – 09:05	Registration
09:05 – 09:15	Introduction
09:15 – 09:45	What Chinese consumers are looking for in F&B, beauty, and wellness Speaker: Ms. Zheng Fangzi, General Information, Thai Chamber of Commerce in China, China
09:45 – 10:15	Halal & premium trends in the Middle East Speaker: Mr. Yassir Mokdad, Middle East market expert from TIT Corp., Thailand,
10:15 – 10:45	What’s hot in Vietnam’s fast-growing retail and wellness market Speaker: Ms. Ha Le, Research Manager, B&Company, Vietnam
10:45 – 11:15	Opportunities for Thai products in the health-conscious era Speaker: Mr. Anas Santohsop, Arii Group (Inter), Thailand
11:15 – 11:45	Gateway to Growth: How to Use ASEAN Access MATCH for Successful B2B Connections Speaker: Ms. Triin Udris, Regional Coordinator – SME Internationalisation @ ASEAN Access
11:45 – 11:50	Closing

Participant registration

– Registration link: https://qrco.de/MarketTrendTalk
– Registration closes: August 14th, 2025

B&Company’s contribution at ASEAN Growth Connect 2025

As a leading market research and investment consulting firm established in 2001 in Tokyo and expanded to Vietnam since 2008 with two offices in Hanoi and Ho Chi Minh City, and with deep expertise in Vietnam, B&Company is committed to delivering insights that drive business growth. Representing B&Company, Ms. Ha Le, Research Manager, will join as a guest speaker to present on the wellness market at 10:15–10:45 AM, with a focus on Vietnam’s health supplement sector: What’s hot in Vietnam’s fast-growing retail and wellness market.

Vietnam’s retail and wellness sectors are among the fastest-growing in the region, driven by an increasing demand for health-focused products, the rise of the middle class, greater awareness of preventive healthcare, and the global trend toward healthier living. This presents significant opportunities for businesses and investors looking to enter or expand in these markets.

We warmly invite our colleagues, clients, and partners to join this engaging session and uncover new opportunities in ASEAN’s rapidly evolving markets – Register here

Reference:

ASEAN Access Fanpage

ASEAN Access LEARN

ASEAN Access MATCH

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B&Company

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.

Please do not hesitate to contact us if you have any queries.

info@b-company.jp + (84) 28 3910 3913