移动游戏——国产企业的长远发展

移动游戏——国产企业的长远发展

158 月2014

B&Company

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10-08-2014

手机游戏市场是越南四年前才开始运作的一个新兴市场,市场规模从2011年的600万美元增长到2013年的1500万美元(数据是从市场上正式发行游戏的收入中收集的,不包括没有授权的游戏的收入)。

智能手机的普及速度比以往更快,2013年智能手机的销量为700万部。相应地,智能手机用户的数量也在不断增长,几乎与2000万PC游戏玩家的数量相当。预计未来这一市场将快速增长。
In Vietnam, when a mobile game is released, a permit from government agency will be required. However, up to 80% of games are imported goods, for instance from China, and there are many original PC game converted to mobile platform. However, the domestic software development for mobile game has begun to grow more than the previous year. The key players in the sector include MeCorp (42% market share in 2012) and McCorp (25%) were founded respectively in 2010 and 2011. MeCorp owns the classic MMORPG as their main product, while a new product – multiplatform games (on both mobile devices and PCs) with advanced techniques for the first time was bought by by McCorp into Vietnamese market. Big PC game developers have also in turn engaged in mobile games market. VTC Games put mobile games as their key market and has gained 8% share from this market. The major Vietnamese IT companies such as VNG or FPT also started to join this market.

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