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“30% increase annually”
In 2016, Vietnam recorded 129 cases of food poisoning and 57,000 units found violations. Todays each time going to market, consumers keep worrying whether the food is safe or not because lack of its origin information.
As a result, growing numbers of people are turning to “clean” food, buying foods certificated by officials. This trends also opens up a new business opportunity in “organic food”.
Organic Trade Association estimates total organic consumer market of Vietnam at about 2 million USD per year.
Health & wellness products have highest consumption, reached 3,955.8 million USD in 2015, with compound annual growth rate of 17.9% from 2012 to 2015.
According to Organik Da Lat, consumption of organic products has increased by 30% annually. Statistics from “Hợp tác xã Thỏ Việt” show that consumer demand in the first eight months of 2014 increased by 50% compared to 2013.
Many big brands in Vietnam have invested and developed its organic products, such as Vinamilk, Co.opmart, Vinamit,…
Vinamit, a well-known dried fruit manufacturer and exporter, also included organic into their core business.
For the past 4 years from 2013, Vinamit has invested in a 171 hectare organic fruit farm in Binh Duong. Up to now, Vinamit has 80 organic products certificated under the USDA (US) and EU (Control Union) standards.