As listening habits shift worldwide, digital music has become embedded in everyday life—and Vietnam is no exception.

The horse racing industry has started to move forward in some areas, but in reality, there are still no official racecourses with gambling.

VOD (video on demand) centered on smart TVs has been on the rise, bringing possibilities and challenges of content originating from Japan.

There’s a rising demand for premium experiences, including yacht vacations, private yacht charters and purchasing yacht, positioning Vietnam as an emerging hotspot in the global yachting industry, offering exciting opportunities for local and international investors.

The allure of Japanese music genres such as modern J-pop and anime soundtracks, has captivated Vietnamese listeners, influencing local music scenes, social trends, and even inspiring new artistic expressions in Vietnam. This article explores the journey of Japanese music in Vietnam, examining its cultural significance, popular genres, avenues of access, and influence on Vietnamese music and youth culture.

The outdoor products market in Vietnam, especially in the camping and trekking segment, is gaining momentum as an increasing number of Vietnamese embrace nature-based recreation. With a youthful demographic, a rising middle class, and an abundance of scenic landscapes, the country is becoming an attractive destination for outdoor brands. As a result, foreign brands specializing in camping and trekking equipment are flocking to Vietnam, aiming to capture a share of this burgeoning market

According to Statista, the total revenue of the cinema industry in 2023 increased by over 30% compared to pre-pandemic levels (2019), rising from 62.3 million USD to 80.5 million USD. The revenue is expected to continue growing over the next five years (2024-2029) at a CAGR of around 4.9% and could reach $110.7 million USD by 2029

The future of television in Vietnam

Cinema Industry in Vietnam

Banking Service Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers behaviour of banking service Topic Customer behavior of retail banking in Vietnam Objective Understand Vietnamese customer behavior in bank usage, customer’s future intention and effective approach to potential customers Sample – 1,323 respondents –