Vietnam is experiencing a dramatic surge in mobile money adoption, revolutionizing the country's non-cash payment ecosystem. The Vietnamese government has been actively promoting mobile money as a key driver of cashless transactions, especially in rural, mountainous, and island areas where traditional banking services are limited.

In recent years, Vietnam has witnessed a significant surge in the popularity of running and trekking, driving substantial growth in the athletic footwear market. This trend has created new opportunities for both local and international brands.

In recent years, there has been a significant shift in consumer preferences in Vietnam towards natural cosmetics. These beauty products for the face, eyes, and nails are made completely or partially from natural ingredients and contain low or minimal amounts of synthetic chemicals

In recent years, Vietnam has experienced a surge in the popularity of Japanese cuisine, leading to a proliferation of Japanese restaurants across the country. This trend reflects not only the growing appreciation for Japanese food among Vietnamese consumers but also the increasing Japanese expatriate community and tourism from Japan

Hanoi, Vietnam's bustling capital, is undergoing a transportation revolution with the development of its metro system.  Especially, on 8 August 2024, the inauguration of the Nhon - Hanoi Station elevated metro line marked a significant milestone in the city's public transport development

Vietnam is ramping up its initiatives to establish a flourishing market for forest carbon credits, demonstrating its dedication to curbing greenhouse gas emissions and fostering sustainable forest management techniques

With rapid economic growth and urbanization, Vietnam has recognized the potential of waste-to-energy (WtE) technologies as a sustainable solution to address waste management issues and meet its growing energy demand. B&Company analyzed to explore the current state of the WtE market in Vietnam, covering emerging trends, notable projects with an emphasis on Japanese investment, and the future outlook for the sector

Vietnam is witnessing a significant shift from traditional gasoline-powered motorbikes to electric alternatives. The electric motorbike market in Vietnam is poised for significant growth. The Ministry of Industry and Trade reports that there are currently over 3 million electric bicycles and electric motorcycles in circulation in 2024. This has made Vietnam the largest electric motorcycle market in the ASEAN region and the second largest globally, after China.

According to Vietnam's Ministry of Natural Resources and Environment (MONRE), transportation accounts for about 18% of total greenhouse gas emissions. Among them, motorcycles contribute more than 90% of carbon monoxide (CO) and volatile organic compounds (VOCs), and 60% of suspended particulate matter (SPM).[1] To meet climate change targets without hindering productivity, it is desirable to increase the adoption of electric two-wheelers in both freight and passenger transport

In 2023 and early 2024, continuation of economic difficulties and reduced purchasing power have impacted many retail businesses. Street front rental properties  and modern retail supply both experienced lower occupancy rate than pre-2019 levels, taking example of Hanoi and Ho Chi Minh City (HCM). However, many signs of recovery have been observed