한국어 
English 
日本語 
Tiếng Việt 
简体中文 Vietnamese Lifestyle Survey Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers lifestyle Topic Vietnamese lifestyle in general Objective Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income Sample •906 respondents Research methodology
011월2017
발표
댓글: 댓글 없음.
베트남 라이프스타일 조사 보고서 2016
Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers lifestyle
| Topic | Vietnamese lifestyle in general |
| 목적 | Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income |
| Sample | •906 respondents |
| Research methodology | 온라인 설문조사 |
| Timeline | September 11th, 2015 to October 30th, 2015 |
| Questionnaires | 15 questions, in which
•6 main questions related to the topic to understand about: – Activities participation – The most attractive promotions – Product or service advertisement – Evaluation on advertising channels •9 questions related to respondents information |
Key Findings of this survey:
| 아니요. | 콘텐츠 | Key Finding |
| 1 | Activities participation | •Most participated activities were going to a coffee shop or a shopping mall |
| 2 | The most attractive promotions | •Price off / cash discounts is always the most attractive promotional activities, regardless of gender, location or age |
| 3 | Product or service advertisement | •Almost all people want to receive useful messages about products or service or don’t mind. Among them, In-store promotion/product demonstrations is the most preferred choice |
| 4 | Advertising channels evaluation | •「Television」 is considered as trustworthy and carries helpful advertising channel, 「Internet」 is the most enjoyable/ entertaining/ pleasing channel while 「SMS messaging」 is the most intrusive channel |
Internal report for Vietnamese Lifestyle Survey Report 2016 is available from 여기
관련기사
사이드바:
뉴스레터 구독