Outdoor Advertising Report 2016
Outdoor Advertising Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people. Topic Vietnam outdoor advertising Objective Understand Vietnamese comprehension and their judgement about recent outdoor advertising types Sample – 1,155 respondents – People who have seen outdoor advertising within 1 month Research methodology Online survey Timeline Sept 29th, 2015 to Nov 9th, 2015 Questionnaires 12 questions, in which: – 3 main questions related to the topic to understand about: The frequency of seeing outdoor advertising types The judgement of every outdoor advertising types – 9 questions related to respondents information. Key Findings
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