At the “Japanese Food Global Gateway 2025” event, held on 25 September 2025 at Melia Hanoi, B&Company, as the appointed Coordinating unit, provided dedicated business matching support for Day 1’s Beverage session, connecting Japanese suppliers with Vietnamese buyers and distributors seeking high-quality Japanese beverages.

Event overview

“Japanese Food Global Gateway 2025” is organized by the Japan External Trade Organization (JETRO), designed to strengthen trade between Japan and Vietnam through a series of themed sessions, with Day 1 focusing exclusively on beverages. Participating Japanese companies introduced a wide range of products such as tea – matcha products, and alcoholic beverages, while Vietnamese buyers from retail chains, distributors, importers, and hospitality businesses sought new opportunities to diversify their portfolios.

Event scene at Japanese Food Global Gateway 2025

Direct meetings between Japanese beverage businesses and Vietnamese companies

B&Company’s role in Business matching

B&Company supported the session by ensuring smooth buyer–supplier engagement through:

Pre-event preparation: identifying and aligning suitable Vietnamese buyers with participating Japanese beverage companies.

On-site facilitation: managing the scheduling and flow of one-on-one meetings, enabling buyers to learn directly about product offerings, certifications, and export readiness.

Market insights: advising exporter side, through a pre-event seminar, on consumer trends in Vietnam’s fast-growing beverage market, such as rising demand for organic and premium drinks, as well as premium positioning opportunities.

Highlights from Day 1

– Strong interest in functional beverages: Vietnamese buyers were particularly drawn to Japan’s innovations in high-quality drinks, reflecting growing local demand for products that support healthier lifestyles.

– Opportunities in premium teas and alcoholic beverages: Products emphasizing authenticity, natural ingredients, and unique Japanese origin stories resonated with potential importers and distributors.

– Positive buyer–supplier feedback: Participants praised the efficiency of the business matching process and the relevance of the curated meetings, noting the potential for follow-up discussions and trial orders.

Diverse sample beverages from Japan at event

B&Company’s contribution and expertise

With a long track record in supporting cross-border partnerships, B&Company has been active in Vietnam since 2007, specializing in market research and business matching, with rich experience in the food and beverage sector. We’re dedicated in connecting Vietnamese businesses with Japanese companies in areas ranging from health supplements to specialty foods, ensuring meaningful and sustainable collaborations.

Our involvement in Day 1 of “Japanese Food Global Gateway 2025,” focused on the Beverage sector, highlights our commitment to creating real business opportunities between Japan and Vietnam. With our market knowledge and experience in trade facilitation, we helped participants move beyond first introductions and toward building long-term cooperation. The series will continue with Confectionery on 16 October and Health Supplements on 12 November, where we look forward to supporting more meaningful connections.

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For more information on the next events, please see below

1. List of Japanese Confectionery suppliers attending event in Hanoi – Confectionery day (16 October, 2025)

2. List of Japanese Health Supplement suppliers attending event in Hanoi – Health Supplement day (12 November, 2025)