The Current Situation of the Textile Supply Chain in Vietnam

The textile and garment industry stands as one of Vietnam’s leading export sectors, contributing significantly to the nation’s economic growth with a share of approximately 12-16% of total export revenues[1]. A crucial factor in this sector’s success is the effective sourcing of materials. Currently, around 70% of the raw materials used in Vietnam’s textile industry are imported, with approximately half sourced from China[2] [3]. The reason behind this trait is that although local production of various materials has increased, domestic companies often struggle to meet international standards in both quality and quantity, particularly for high-end export orders[4]. However, this reliance on imports usually presents challenges, especially given the potential risks associated with global supply chain disruptions. Additionally, in many cases, Vietnamese companies must fulfill urgent orders, and sourcing materials from abroad incur additional costs, including sending personnel to negotiate contracts directly. Furthermore, the lengthy customs clearance process can delay shipments, impacting order fulfillment timelines.[5]

The Role of VIATT 2025

In light of the above industry dynamics, the Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies (VIATT) 2025 was held from February 26-28, 2025, at the Saigon Exhibition and Convention Center in Ho Chi Minh City, hosted by the Ministry of Industry and Trade of the Socialist Republic of Vietnam and co-organized by Messe Frankfurt (HK) Ltd and Vietnam Trade Promotion Agency (VIETRADE). This event aimed to connect Vietnamese enterprises with international suppliers across the textile value chain.

The exhibition provided an excellent opportunity for Vietnamese textile companies to connect with quality suppliers from abroad to exchange ideas, discover products, and consult on various offerings. Direct meetings not only facilitated effective communication but also allowed businesses to physically examine and evaluate product samples. Many international suppliers maintain stock in Vietnam, ensuring they can fulfill orders rapidly for their clients. Additionally, some suppliers have branches or offices in Vietnam, staffed with Vietnamese employees, making collaboration with local buyers efficient and convenient. Buyers even had the opportunity to place orders with suppliers directly at the event.

B&Company’s Support for Vietnamese Buyers at VIATT25 – A Case of Canifa JSC

Under the authorization of Messe Frankfurt (HK) Ltd, B&Company, with over 15 years of experience connecting Vietnamese and foreign enterprises, was responsible for compiling the guest list and coordinating business matchings between foreign fabric exhibitors (from Japan, Taiwan, Hong Kong ,and Korea) and Vietnamese clothing manufacturers seeking to purchase materials, as part of the 1-1 VIP Buyer Business Matching Program.

As part of this buyer business matching program, B&Company successfully invited Canifa JSC to join the event as one of the VIP buyers. Canifa is a Vietnamese fashion brand renowned for its extensive range of clothing for men, women, and children, with a strong emphasis on quality and sustainability. The Canifa team participating in the event included Ms. Ngoc (CEO), Ms. Lan (Supply Chain Director), and Ms. Thuy (Quality & Standard Manager).

Introduction to Canifa and its material sourcing and production situation:

– Founded in 1997 by Ms. Ngoc’s two brothers, Canifa has become a leading player in Vietnam’s textile and fashion industry, specializing in a wide array of clothing for men, women, and children, with a focus on quality and sustainability. The company operates over 100 stores and emphasizes a multi-channel distribution strategy, including its own website and e-commerce platforms while offering competitive prices for its products.

– Canifa has been sourcing materials from various countries, including Thailand, Japan, South Korea, China, Vietnam, Indonesia, and even India. The company has established strong relationships with suppliers, leveraging its extensive international experience. In particular, Canifa has a strong connection with Japanese partners, as Ms. Ngoc and the company’s leadership have previously studied in Japan, which influenced their approach to business, including the purchase of Shima Seiki weaving machines for their textile factory in Hung Yen Province. Having collaborated with partners like Itochu Corporation and having firsthand experience with Japanese business practices, Canifa is well-acquainted with the Japanese working style, further solidifying their relationship with Japan.

– Attending the business matching program at VIATT 2025, Canifa sought to expand its network of overseas suppliers and discover new products that align with the company’s sourcing requirements. This initiative was driven by Canifa’s commitment to enhancing its product offerings while ensuring they meet the highest standards of quality and sustainability. By engaging with international suppliers, Canifa aimed to diversify its material sources, streamline its supply chain, and ultimately enhance its competitive edge in the Vietnamese market.

Canifa’s products

Source: Canifa

Canifa store

Source: AEON Mall Ha Dong

B&Company’s Support for Canifa at VIATT25

B&Company provided tailored support for Canifa – a buyer from Hanoi – at VIATT 2025, which included:

– Invitation & Registration Guidance: B&Company engaged with Canifa to introduce the event, invite the company’s representatives to join the business matchmaking program, and assist them with the registration process, ensuring that Canifa clearly understood the program’s nature and policies.

– Logistics & Travel Assistance: To facilitate Canifa’s participation, B&Company arranged comprehensive travel support, including booking flights and accommodation, as well as coordinating local transportation, ensuring a smooth experience for Canifa’s representatives.

– Business Meeting Coordination & Facilitation: B&Company efficiently scheduled meetings for Canifa to maximize their time at the exhibition, providing on-site support for itinerary management and language assistance, while also ensuring comfort through guided access to resting areas, organized meals, and information about relevant seminars and workshops, promoting a productive environment for Canifa’s team.

Canifa’s business matching meeting with a Japanese supplier at VIATT25

Source: B&Company

Canifa’s Feedback on B&Company’s Support

After participating in the VIP Buyer Business Matching Program at VIATT25, Canifa’s feedback highlights a positive experience. They praised the event’s organization, particularly the effective guided tours and well-scheduled meetings. The booth layout and product information met their expectations, and they appreciated the suppliers’ readiness to engage and address queries.

The company has shared with B&Company that it is keen to collaborate with suppliers from Japan, Taiwan, China, and Vietnam, emphasizing the importance of competitive pricing, quality, and reliable supply capabilities as key factors in partnership selection.

Canifa plans to prioritize domestic market growth and brand development while continuing production and exports, with aspirations to become a nationwide brand in Vietnam and eventually expand into Southeast Asian markets like Laos and Cambodia, all while maintaining its commitment to quality and customer satisfaction, paving the way for fruitful collaborations and sustained growth in the years to come.

[1] https://tapchitaichinh.vn/quan-tri-chuoi-cung-ung-nguyen-phu-lieu-nganh-det-may.html

[2] https://moit.gov.vn/tin-tuc/phat-trien-cong-nghiep/don-duong-cho-nganh-det-may-tien-vao-chuoi-cung-ung-toan-cau.html

[3] https://vtv.vn/kinh-te/nhap-khau-nguyen-phu-lieu-det-may-da-giay-tang-manh-20241120213223895.htm

[4] https://moit.gov.vn/tin-tuc/phat-trien-cong-nghiep/phat-trien-trung-tam-giao-dich-nguyen-phu-lieu-de-go-nut-that-nganh-det-may.html

[5] https://cungcapphulieumaymac.com/chi-tiet-tin-tuc/mo-rong-vung-nguyen-lieu-cho-nganh-det-may-viet-nam.html