섬유 분야 해외 공급업체와의 협력 모색: B&Company의 지원을 바탕으로 VIATT 2025에 전략적으로 참여한 베트남 기업

VIATT 2025에서 B&Company는 해외 원단 전시업체와 베트남 의류 제조업체 간의 비즈니스 매칭을 조정하는 역할을 맡았습니다.
A Vietnamese Enterprise’s Strategic Participation at VIATT 2025 with B&Company’s Support

213월2025

B&Company

공지사항 / 하이라이트 콘텐츠 / 최신 뉴스 및 리포트

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B&Company는 2008년부터 베트남에서 시장 조사 및 투자 컨설팅을 전문으로 하는 첫 일본 회사입니다.

이 기사는 영어로 작성되었으며, 다른 언어 버전은 자동 번역이 사용됩니다. 정확한 내용을 위해 영어 버전을 참고하시기 바랍니다. 우리는 원본 정보의 정확성을 보장하기 위해 노력하지만, 각 정보에 대해 별도로 확인하시기 바랍니다. 해석 및 향후 전망은 각 연구원의 개인적인 의견입니다. .

베트남 섬유 공급망의 현재 상황

섬유 및 의류 산업은 베트남의 주요 수출 부문 중 하나로, 전체 수출 수익의 약 12~16%를 차지하며 국가 경제 성장에 크게 기여하고 있습니다.[1]이 분야의 성공에 있어 중요한 요소는 효율적인 원자재 조달입니다. 현재 베트남 섬유 산업에서 사용되는 원자재의 약 70%는 수입산이며, 그중 절반가량은 중국에서 수입됩니다.[2] [3]. 이러한 특성의 이유는 다양한 소재의 국내 생산이 증가했음에도 불구하고 국내 기업들이 특히 고급 수출 주문의 경우 품질과 양 측면에서 국제 표준을 충족하는 데 어려움을 겪는 경우가 많기 때문입니다.[4]. However, this reliance on imports usually presents challenges, especially given the potential risks associated with global supply chain disruptions. Additionally, in many cases, Vietnamese companies must fulfill urgent orders, and sourcing materials from abroad incur additional costs, including sending personnel to negotiate contracts directly. Furthermore, the lengthy customs clearance process can delay shipments, impacting order fulfillment timelines.[5]

The Role of VIATT 2025

In light of the above industry dynamics, the Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies (VIATT) 2025 was held from February 26-28, 2025, at the Saigon Exhibition and Convention Center in Ho Chi Minh City, hosted by the Ministry of Industry and Trade of the Socialist Republic of Vietnam and co-organized by Messe Frankfurt (HK) Ltd and Vietnam Trade Promotion Agency (VIETRADE). This event aimed to connect Vietnamese enterprises with international suppliers across the textile value chain.

이 전시회는 베트남 섬유 회사가 해외의 우수한 공급업체와 연결하여 아이디어를 교환하고, 제품을 발견하고, 다양한 제안에 대해 상담할 수 있는 훌륭한 기회를 제공했습니다. 직접 만나는 것은 효과적인 커뮤니케이션을 용이하게 했을 뿐만 아니라 기업이 제품 샘플을 실제로 검사하고 평가할 수 있도록 했습니다. 많은 국제 공급업체가 베트남에 재고를 유지하여 고객을 위해 주문을 신속하게 처리할 수 있도록 합니다. 또한 일부 공급업체는 베트남에 지사나 사무실을 두고 베트남 직원이 근무하여 현지 구매자와의 협업을 효율적이고 편리하게 만들었습니다. 구매자는 이벤트에서 공급업체에 직접 주문할 기회도 있었습니다.

B&Company’s Support for Vietnamese Buyers at VIATT25 – A Case of Canifa JSC

Under the authorization of Messe Frankfurt (HK) Ltd, B&Company, with over 15 years of experience connecting Vietnamese and foreign enterprises, was responsible for compiling the guest list and coordinating business matchings between foreign fabric exhibitors (from Japan, Taiwan, Hong Kong ,and Korea) and Vietnamese clothing manufacturers seeking to purchase materials, as part of the 1-1 VIP Buyer Business Matching Program.

As part of this buyer business matching program, B&Company successfully invited Canifa JSC to join the event as one of the VIP buyers. Canifa is a Vietnamese fashion brand renowned for its extensive range of clothing for men, women, and children, with a strong emphasis on quality and sustainability. The Canifa team participating in the event included Ms. Ngoc (CEO), Ms. Lan (Supply Chain Director), and Ms. Thuy (Quality & Standard Manager).

Introduction to Canifa and its material sourcing and production situation:

– Founded in 1997 by Ms. Ngoc’s two brothers, Canifa has become a leading player in Vietnam’s textile and fashion industry, specializing in a wide array of clothing for men, women, and children, with a focus on quality and sustainability. The company operates over 100 stores and emphasizes a multi-channel distribution strategy, including its own website and e-commerce platforms while offering competitive prices for its products.

– Canifa has been sourcing materials from various countries, including Thailand, Japan, South Korea, China, Vietnam, Indonesia, and even India. The company has established strong relationships with suppliers, leveraging its extensive international experience. In particular, Canifa has a strong connection with Japanese partners, as Ms. Ngoc and the company’s leadership have previously studied in Japan, which influenced their approach to business, including the purchase of Shima Seiki weaving machines for their textile factory in Hung Yen Province. Having collaborated with partners like Itochu Corporation and having firsthand experience with Japanese business practices, Canifa is well-acquainted with the Japanese working style, further solidifying their relationship with Japan.

– Attending the business matching program at VIATT 2025, Canifa sought to expand its network of overseas suppliers and discover new products that align with the company’s sourcing requirements. This initiative was driven by Canifa’s commitment to enhancing its product offerings while ensuring they meet the highest standards of quality and sustainability. By engaging with international suppliers, Canifa aimed to diversify its material sources, streamline its supply chain, and ultimately enhance its competitive edge in the Vietnamese market.

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