越南纺织品供应链现状

纺织服装业是越南的主要出口行业之一，对国家经济增长贡献巨大，约占出口总收入的12-16%。[1]该行业成功的关键因素之一是有效的原材料采购。目前，越南纺织业使用的原材料约70%依赖进口，其中约一半来自中国。[2] [3]造成这一特点的原因是，尽管各种材料的本地生产有所增加，但国内企业往往难以在质量和数量上达到国际标准，尤其是高端出口订单[4]。然而，这种对进口的依赖通常会带来挑战，尤其是考虑到全球供应链中断带来的潜在风险。此外，在许多情况下，越南公司必须完成紧急订单，而从国外采购材料会产生额外成本，包括派遣人员直接谈判合同。此外，漫长的通关过程可能会延误发货，影响订单履行时间。[5]

VIATT 2025 的作用

鉴于上述行业动态，2025年越南国际服装、纺织品和纺织技术展览会（VIATT）于2025年2月26日至28日在胡志明市西贡展览和会议中心举行，由越南社会主义共和国工业和贸易部主办，法兰克福展览（香港）有限公司和越南贸易促进局（VIETRADE）联合举办。本次活动旨在将越南企业与纺织价值链上的国际供应商联系起来。

此次展会为越南纺织企业提供了一个绝佳的机会，让他们与国外优质供应商建立联系，交流想法、发现产品并就各种产品进行咨询。直接会面不仅促进了有效沟通，还使企业能够实地检查和评估产品样品。许多国际供应商在越南都有库存，确保他们能够迅速为客户完成订单。此外，一些供应商在越南设有分公司或办事处，并配备越南员工，使与当地买家的合作变得高效便捷。买家甚至有机会在展会上直接向供应商下订单。

B&Company 在 VIATT25 上为越南买家提供支持 - Canifa JSC 案例

在法兰克福展览（香港）有限公司的授权下，拥有超过15年为越南和外国企业沟通经验的B&Company，负责编制嘉宾名单，并协调外国面料参展商（来自日本、台湾、香港和韩国）与寻求采购材料的越南服装制造商之间的业务配对，作为1对1 VIP买家业务配对计划的一部分。

作为此次买家业务配对计划的一部分，B&Company 成功邀请 Canifa JSC 作为 VIP 买家之一参加此次活动。Canifa 是越南一家时尚品牌，以其丰富的男装、女装和童装系列而闻名，非常注重质量和可持续性。参加此次活动的 Canifa 团队包括 Ngoc 女士（首席执行官）、Lan 女士（供应链总监）和 Thuy 女士（质量与标准经理）。

Canifa简介及原料来源、生产情况：

– Founded in 1997 by Ms. Ngoc’s two brothers, Canifa has become a leading player in Vietnam’s textile and fashion industry, specializing in a wide array of clothing for men, women, and children, with a focus on quality and sustainability. The company operates over 100 stores and emphasizes a multi-channel distribution strategy, including its own website and e-commerce platforms while offering competitive prices for its products.

– Canifa has been sourcing materials from various countries, including Thailand, Japan, South Korea, China, Vietnam, Indonesia, and even India. The company has established strong relationships with suppliers, leveraging its extensive international experience. In particular, Canifa has a strong connection with Japanese partners, as Ms. Ngoc and the company’s leadership have previously studied in Japan, which influenced their approach to business, including the purchase of Shima Seiki weaving machines for their textile factory in Hung Yen Province. Having collaborated with partners like Itochu Corporation and having firsthand experience with Japanese business practices, Canifa is well-acquainted with the Japanese working style, further solidifying their relationship with Japan.

– Attending the business matching program at VIATT 2025, Canifa sought to expand its network of overseas suppliers and discover new products that align with the company’s sourcing requirements. This initiative was driven by Canifa’s commitment to enhancing its product offerings while ensuring they meet the highest standards of quality and sustainability. By engaging with international suppliers, Canifa aimed to diversify its material sources, streamline its supply chain, and ultimately enhance its competitive edge in the Vietnamese market.

Canifa’s products

来源：Canifa

Canifa store

来源： 永旺购物中心河东店

B&Company 在 VIATT25 上为 Canifa 提供支持

B&Company 在 VIATT 2025 上为来自河内的买家 Canifa 提供了量身定制的支持，其中包括：

– 邀请及报名指南： B&Company engaged with Canifa to introduce the event, invite the company’s representatives to join the business matchmaking program, and assist them with the registration process, ensuring that Canifa clearly understood the program’s nature and policies.

– 物流及旅行协助： To facilitate Canifa’s participation, B&Company arranged comprehensive travel support, including booking flights and accommodation, as well as coordinating local transportation, ensuring a smooth experience for Canifa’s representatives.

– 商务会议协调与协助： B&Company efficiently scheduled meetings for Canifa to maximize their time at the exhibition, providing on-site support for itinerary management and language assistance, while also ensuring comfort through guided access to resting areas, organized meals, and information about relevant seminars and workshops, promoting a productive environment for Canifa’s team.

Canifa’s business matching meeting with a Japanese supplier at VIATT25

来源：B&Company

Canifa 对 B&Company 支持的反馈

After participating in the VIP Buyer Business Matching Program at VIATT25, Canifa’s feedback highlights a positive experience. They praised the event’s organization, particularly the effective guided tours and well-scheduled meetings. The booth layout and product information met their expectations, and they appreciated the suppliers’ readiness to engage and address queries.

该公司向 B&Company 分享了其热衷于与日本、台湾、中国和越南的供应商合作的想法，并强调竞争性定价、质量和可靠的供应能力是选择合作伙伴的关键因素。

Canifa 计划优先考虑国内市场增长和品牌发展，同时继续生产和出口，立志成为越南的全国性品牌，并最终扩展到老挝和柬埔寨等东南亚市场，同时保持对质量和客户满意度的承诺，为未来几年富有成效的合作和持续增长铺平道路。

[1] https://tapchitaichinh.vn/quan-tri-chuoi-cung-ung-nguyen-phu-lieu-nganh-det-may.html

[2] https://moit.gov.vn/tin-tuc/phat-trien-cong-nghiep/don-duong-cho-nganh-det-may-tien-vao-chuoi-cung-ung-toan-cau.html

[3] https://vtv.vn/kinh-te/nhap-khau-nguyen-phu-lieu-det-may-da-giay-tang-manh-20241120213223895.htm

[4] https://moit.gov.vn/tin-tuc/phat-trien-cong-nghiep/phat-trien-trung-tam-giao-dich-nguyen-phu-lieu-de-go-nut-that-nganh-det-may.html

[5] https://cungcapphulieumaymac.com/chi-tiet-tin-tuc/mo-rong-vung-nguyen-lieu-cho-nganh-det-may-viet-nam.html

* 如需引用本文中的任何信息，请注明出处并附上原文链接，以尊重版权。.