Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations

Vietnam’s e-commerce market experienced remarkable growth in 2024, solidifying its position as one of Southeast Asia’s digital powerhouses. Driven by increasing smartphone penetration, a tech-savvy young population, and supportive government policies. As 2025 approaches and the future ahead, Vietnam’s e-commerce landscape is poised for transformation, sustainability efforts, and cross-border trade opportunities

The Vietnamese market for Japanese health supplements is experiencing significant growth, driven by rising health awareness and demand for high-quality products. Key categories include vitamins, beauty supplements, probiotics, and weight management products, with brands like DHC and Orihiro leading the way. Despite competition from South Korea, the U.S., and Australia, Japanese supplements stand out for their blend of traditional health principles and modern innovation

Vietnam's retail real estate market continues to evolve rapidly, fueled by economic growth and shifting consumer behavior.

Vietnam presents a promising and dynamic market for medical device investment, with an aging population and rising expenditure for healthcare

Please join the seminar to get the latest information, industry and technology trend in Vietnam and other ASEAN countries

The pump market in Vietnam is growing, driven by rapid industrialization, urbanization, and the increasing demand for efficient water management.

As Vietnam moves toward 2030 development goals, the education sector presents various opportunities for foreign investors, especially in M&A.

In recent years, Vietnam has witnessed a notable decline in the number of physical electronics retail stores. This trend marks a stark contrast to the rapid expansion of the market that was seen in the years leading up to the mid-2010s[1]. The main driver behind this shift is the rise of e-commerce, coupled with the fast-paced digital transformation that is changing consumer behaviors. Online shopping, which offers convenience and competitive pricing, has become increasingly popular, reducing the demand for traditional brick-and-mortar electronics stores

Ho Chi Minh City's Metro Line 1 (Ben Thanh – Suoi Tien) represents a transformative step in the development of urban transportation infrastructure.