Vietnam's beauty and personal care market has witnessed remarkable growth in recent years. The largest segment within the market is personal care, while skincare products come in second, possibly largely driven by the increasing awareness of skincare among Vietnamese consumers, particularly within younger demographics.

Vietnam’s baby products market is experiencing significant growth, driven by rising disposable incomes, urbanization, and increasing parental awareness about child health and safety. Additionally, young families in urban areas are investing more in premium and high-quality baby products, reflecting changing consumer priorities.

A dynamic cosmetics market in Vietnam