The confectionery market in Vietnam is consistently seen as a promising sector due to the country's rapidly growing population, rising average consumer income, and the frequent celebration of festivals and holidays throughout the year.
Vietnam's organic food market is experiencing rapid growth as consumers increasingly prioritise healthy and green consumption. In this article, B&Company will analyse the organic food market’s dynamics and valuable insights for business.
In recent years, Vietnam has experienced a surge in the popularity of Japanese cuisine, leading to a proliferation of Japanese restaurants across the country. This trend reflects not only the growing appreciation for Japanese food among Vietnamese consumers but also the increasing Japanese expatriate community and tourism from Japan
On average, Vietnam produces about 12 liters of fresh milk per capita, with total production exceeding 1.2 million tons, meeting only about 42% of consumers' milk consumption needs[