Introduction of B&Company’s Support for Public Sectors in 2025

21May2025

B&Company

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher.

About B&Company

Founded in Japan in 2001 as one of the first Japanese market research and investment consulting companies in Vietnam, B&Company has supported numerous projects for international government agencies such as JICA, JETRO (Japan), the Embassy of Japan, and the Embassy of the Netherlands. Depending on the specific requirements of each project, B&Company can act as a lead consultant, or subcontractor, or collaborate with specialized partners for joint implementation.

Key types of projects B&Company has been involved in include:

1. Market research and industry overview reports: To provide valuable market insights that help foreign companies generate business ideas and develop market entry strategies for Vietnam. These reports are generally made publicly available to ensure broad accessibility for interested enterprises.

2. Business matching and enterprise connection support: Organizing business matching meetings between Vietnamese enterprises—including SMEs and large influential corporations—and foreign companies. In addition, B&Company supports business tours and market visits in Vietnam for foreign enterprise delegations and industry associations under the coordination of government organizations or embassies.

3. Feasibility studies and policy/strategy consulting for governments: Serving as a bridge between international clients (typically foreign governments) and Vietnamese policymakers, B&Company provides market information, investigates local social and economic issues, and proposes actionable solutions through policy recommendations and support schemes facilitated by international cooperation agencies. In such projects, B&Company typically acts as a subcontractor responsible for Vietnam market research and partial consulting within the broader project framework.

Introduction of B&Company’s support for the public sector in 2025

B&Company provides various kinds of support including operating support desk, providing market research consultation and business matching, conducting PR activities, etc.

Project	Year	Client	Purpose	B&Company support
TSME	2025	Tokyo Metropolitan Small and Medium Enterprise Support Center	Support the market development of small and medium enterprises in Tokyo in developing sales channels in Vietnam	· Operate the Tokyo SME Support Desk Vietnam in 2025 · Provide business partner search support · Provide Vietnam business information consulting report
Kochi	2052	Kochi Prefectural Industrial Promotion Center (Japan)	Support small and medium-sized enterprises in Kochi Prefecture in expanding their markets and developing their businesses in Vietnam	· Operate the Kochi Vietnam Support Desk · Provided reports on Vietnam across various sectors · Providing business partner search support · Conducting other PR activities for Kochi enterprises
Okayama	2025	Okayama Prefecture Marketing Promotion Office, Industrial, and Labor Department	Support SME companies in Okayama prefecture to expand their businesses in Viet Nam and Cambodia	· Collect and provide market research, consultation · Provide business matching support · Arrange business meetings and appointments for local visits · Support for exhibiting at trade fairs and business events · Other activities locally such as PR, Collection and provision of local information
JETRO Startup	2025	JETRO Hanoi	Learn about business models and collaboration opportunities with start-up companies in Vietnam	· Setup meeting · Arrange Logistic for meeting with startup companies · Doing meeting report
JETRO FSS	2025	JETRO Hanoi	Pair Japanese food & Beverage exporters with Vietnamese buyers	· Make longlist of the companies in Vietnam distributing Food& Beverage products · Set up meeting Bussiness matching: 400 meetings for HN; 400 meetings for HCM

Note: This list represents some of public sector support of B&Company in 2025. The list will be updated when having information.

For more information or collaboration inquiries, please contact B&Company.

B&Company

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.

Please do not hesitate to contact us if you have any queries.

info@b-company.jp + (84) 28 3910 3913