Vietnam currently ranks among the top 30 countries generating the largest volumes of wastewater worldwide; however, only a small fraction of this wastewater is treated before being discharged into the environment. According to Vietnam Water Supply and Sewerage Association (VWSA), about 12 million cubic meters of wastewater are generated across the country daily, with up to 87% released untreated into the environment.

Vietnam's beauty and personal care market has witnessed remarkable growth in recent years. The largest segment within the market is personal care, while skincare products come in second, possibly largely driven by the increasing awareness of skincare among Vietnamese consumers, particularly within younger demographics.

Vietnam has long been recognized as one of the world's leading fishery producers and exporters. Thanks to its geographical advantages, including more than 3,260 km of coastline and vast inland water resources, the country is well-suited for aquaculture and fishing activities.

According to Statista, the total revenue of the cinema industry in 2023 increased by over 30% compared to pre-pandemic levels (2019), rising from 62.3 million USD to 80.5 million USD. The revenue is expected to continue growing over the next five years (2024-2029) at a CAGR of around 4.9% and could reach $110.7 million USD by 2029

According to Vietnam’s Forestry Development Strategy 2021-2030, the Vietnamese government aims to modernize and enhance the competitiveness of the forestry sector.

As of 2023, Vietnam is estimated to have 100.3 million people, the third most populous country in Southeast Asia (after Indonesia and the Philippines) and ranks 15th in the world.

In the landscape of Vietnam's digital economy, social commerce has emerged as an evolving mode of online shopping. According to the ResearchAndMarket Report, Vietnam's social commerce industry was expected to reach nearly  2.2 bil.

The agricultural sector is one of the main pillars of the economy in Vietnam. Although there are still some limitations and the contribution to GDP tends to slightly due to Vietnam's shift from agriculture to industry and services, this sector has continued to grow, with a CAGR of 7.2% from 2012-2023, reaching 1.22 trillion VND and accounting for 12% of GDP in 2023

Market research (or “marketing research”) is not a new concept but is still not really understood and popular in Vietnam. In theory, market research is a process of collecting, processing, and analyzing information systematically to provide perspectives for managers and business owners, serving planning and decision making

According to Vietnam's Ministry of Natural Resources and Environment (MONRE), transportation accounts for about 18% of total greenhouse gas emissions. Among them, motorcycles contribute more than 90% of carbon monoxide (CO) and volatile organic compounds (VOCs), and 60% of suspended particulate matter (SPM).[1] To meet climate change targets without hindering productivity, it is desirable to increase the adoption of electric two-wheelers in both freight and passenger transport