Market research (or “marketing research”) is not a new concept but is still not really understood and popular in Vietnam. In theory, market research is a process of collecting, processing, and analyzing information systematically to provide perspectives for managers and business owners, serving planning and decision making

According to Vietnam's Ministry of Natural Resources and Environment (MONRE), transportation accounts for about 18% of total greenhouse gas emissions. Among them, motorcycles contribute more than 90% of carbon monoxide (CO) and volatile organic compounds (VOCs), and 60% of suspended particulate matter (SPM).[1] To meet climate change targets without hindering productivity, it is desirable to increase the adoption of electric two-wheelers in both freight and passenger transport

In 2023 and early 2024, continuation of economic difficulties and reduced purchasing power have impacted many retail businesses. Street front rental properties  and modern retail supply both experienced lower occupancy rate than pre-2019 levels, taking example of Hanoi and Ho Chi Minh City (HCM). However, many signs of recovery have been observed

In the first six months of 2024, the global economy continued to face numerous risks and uncertainties, negatively impacting sustainable growth. However, Vietnam's economy during the same period maintained a positive trend with a growth rate higher than that of the same period in 2023.

Vietnamese people are becoming more health conscious, especially after the outbreaks of COVID-19. Besides paying attention to a healthy lifestyle (such as maintaining a balanced routine and a good diet), using supplements is one increasing solution that consumers are seeking frequently. Statistics show that the total market doubled in 2019 (the year when the pandemic started) and kept a steady growth over the years.

In June 2024, many important economic, political, and investment events took place in Vietnam, such as President Putin's state visit to Vietnam, the Nhon-Hanoi Station metro line about to be put into operation, and Foxconn investment in a circuit boards factory in Vietnam. Let's look back at 10 outstanding events in June 2024 selected by B&Company

Vietnam has a very high demand for plastic, using about 3.9 million tons of PET, LDPE, HDPE, and PP plastics per year[1], leading to a large amount of disposal. However, only a few amounts have been recycled. As shown in Figure 1, the number of recycled plastic waste in some ASEAN countries in general, and Vietnam in particular is still limited.

In Vietnam, Japanese health supplement products  are quite familiar to the Vietnamese people with many brands and an increasing volume of imports each year. However, products from markets such as Singapore and the United States still dominate compared to those from other markets.

Japan used to rank first in terms of FDI in Vietnam, however, in recent years, Japan has been overtaken by South Korea and China is closing in behind. By using B&Company's database, we analyzed the presence of Japanese companies in Vietnam in term of revenue and revenue performance relative to the amount invested. The results showed that Japan was lagging behind other countries such as South Korea, Singapore, and China in their presence in Vietnam

The logistics sector in Vietnam has seen growth and improvement in recent years. According to a report by the World Bank in April 2023, Vietnam ranked 43rd out of 139 countries in the Logistics Performance Index (LPI), ranking among the top 5 ASEAN countries, following Singapore, Malaysia, Thailand, and the same position as the Philippines.