Industry Reviews

Social Commerce’s Growth and Business Opportunities in Vietnam
In the landscape of Vietnam's digital economy, social commerce has emerged as an evolving mode of online shopping. According to the ResearchAndMarket Report, Vietnam's social commerce industry was expected to reach nearly  2.2 bil.
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Smart Agriculture Future: Vietnam’s Path to a Sustainable Agricultural Transformation
The agricultural sector is one of the main pillars of the economy in Vietnam. Although there are still some limitations and the contribution to GDP tends to slightly due to Vietnam's shift from agriculture to industry and services, this sector has continued to grow, with a CAGR of 7.2% from 2012-2023, reaching 1.22 trillion VND and accounting for 12% of GDP in 2023
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Market research and application in e-commerce business
Market research (or “marketing research”) is not a new concept but is still not really understood and popular in Vietnam. In theory, market research is a process of collecting, processing, and analyzing information systematically to provide perspectives for managers and business owners, serving planning and decision making
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electric bike
Shift to electric two-wheelers in Vietnam’s last-mile delivery
According to Vietnam's Ministry of Natural Resources and Environment (MONRE), transportation accounts for about 18% of total greenhouse gas emissions. Among them, motorcycles contribute more than 90% of carbon monoxide (CO) and volatile organic compounds (VOCs), and 60% of suspended particulate matter (SPM).[1] To meet climate change targets without hindering productivity, it is desirable to increase the adoption of electric two-wheelers in both freight and passenger transport
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The trend of Vietnam’s retail sector, viewed through the lens of rental property
In 2023 and early 2024, continuation of economic difficulties and reduced purchasing power have impacted many retail businesses. Street front rental properties  and modern retail supply both experienced lower occupancy rate than pre-2019 levels, taking example of Hanoi and Ho Chi Minh City (HCM). However, many signs of recovery have been observed
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Economic Growth of Vietnam in the First Half of 2024
In the first six months of 2024, the global economy continued to face numerous risks and uncertainties, negatively impacting sustainable growth. However, Vietnam's economy during the same period maintained a positive trend with a growth rate higher than that of the same period in 2023.
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E-Commerce For Functional Foods in Vietnam: Online Sellers And Advertisements Are Challenged To Win Consumers’ Trust
Vietnamese people are becoming more health conscious, especially after the outbreaks of COVID-19. Besides paying attention to a healthy lifestyle (such as maintaining a balanced routine and a good diet), using supplements is one increasing solution that consumers are seeking frequently. Statistics show that the total market doubled in 2019 (the year when the pandemic started) and kept a steady growth over the years.
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10 highlights and outstanding news in Vietnam in June 2024
In June 2024, many important economic, political, and investment events took place in Vietnam, such as President Putin's state visit to Vietnam, the Nhon-Hanoi Station metro line about to be put into operation, and Foxconn investment in a circuit boards factory in Vietnam. Let's look back at 10 outstanding events in June 2024 selected by B&Company
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Plastic Recycling Ascendant: Trends and Opportunities in a Sustainable Future
Vietnam has a very high demand for plastic, using about 3.9 million tons of PET, LDPE, HDPE, and PP plastics per year[1], leading to a large amount of disposal. However, only a few amounts have been recycled. As shown in Figure 1, the number of recycled plastic waste in some ASEAN countries in general, and Vietnam in particular is still limited.
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Health Supplement Products in Vietnam in Recent Years
In Vietnam, Japanese health supplement products  are quite familiar to the Vietnamese people with many brands and an increasing volume of imports each year. However, products from markets such as Singapore and the United States still dominate compared to those from other markets.
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