B&Company supports buyers in connecting with suppliers in garment sector at VIATT 2025

13Mar2025

B&Company

Introduction of VIATT

As the first comprehensive international trade fair for the textile and garment industry in ASEAN, the Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies (VIATT) 2025 took place from February 26-28, 2025, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. Spanning 15,000 sqm, the event brought together hundreds of businesses from around the world, providing a dynamic trade platform with three dedicated zones: the Apparel Textile Zone, the Home Textiles Zone, and the Technical Textiles and Technology Zone.

VIATT

Source: Messe Frankfurt / Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT)

Following the success of VIATT 2024, which attracted over 400 exhibitors and 17,000 buyers from 55 countries, VIATT 2025 grew even bigger, featuring 500+ booths from leading textile suppliers and manufacturers worldwide. The event showcased cutting-edge textile innovations, sustainable production technologies, and high-quality apparel materials from India, Japan, South Korea, Pakistan, Taiwan, and Thailand, along with the debut of the European Pavilion. Among them, Japan, South Korea, Taiwan, and Hong Kong accounted for about 43 exhibitors. These pavilions are quite prominent in the Asian region, featuring fabric products for casual wear, ladies’ wear, functional wear/sportswear, shirtings, jeanswear, children’s and infants’ wear, knitwear, knitted fabrics, weaving, apparel textiles, hosiery & socks, and home textiles.

B&Company’s support at VIATT 2025

With extensive experience in market research and business matchmaking, B&Company plays an essential role in assisting buyers in sourcing the right suppliers, particularly those from Japan, South Korea, Taiwan, and Hong Kong, at VIATT 2025.

Our specific support includes:

1. Targeted Supplier Matchmaking

B&Company strategically identifies and curates a list of potential buyers based on criteria such as industry relevance and purchasing capacity. The team filters and shortlists buyers by assessing their market position and alignment with exhibitors’ offerings. After reaching out to verify interest and qualifications, B&Company finalizes a list of qualified buyers through verification of their past transactions and willingness to engage.

2. Logistics & Travel Assistance

To assist buyers from Hanoi who were hesitant about travel arrangements, B&Company offered comprehensive logistics and travel support. Discussing with the client, the company arranged coverage for selected VIP buyers, ensuring their smooth participation. This included booking flights, accommodation, and coordinating local transportation to the venue to facilitate a seamless journey.

3. Business Meeting Coordination & Facilitation

B&Company efficiently scheduled and managed meeting appointments to optimize buyers’ time at the exhibition. By providing on-site support for itinerary management and language assistance, the team maximized collaboration effectiveness. Additionally, B&Company ensured buyers had a comfortable experience by guiding them to resting areas, organizing meals, and sharing information about seminars and workshops, fostering a productive environment for all participants.

Business matching at VIATT25

Business matching at VIATT25

Source: Messe Frankfurt / Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT)

There were many unexpected challenges throughout the process. Approaching buyers of a large scale requires multiple approval steps and an extensive network to reach out and invite them effectively. With its experience and strong industry connections, B&Company efficiently navigated these steps, ensuring that only reputable buyers were contacted and invited.

Moreover, last-minute cancellations and rescheduled meetings on-site were inevitable. However, B&Company remained flexible and proactive, swiftly adjusting schedules, coordinating with buyers, and rearranging meetings as necessary to keep the overall plan on track. The team also worked closely with the client to notify exhibitors in advance, ensuring they were well-informed and minimizing inconvenience to their schedules. By carefully structuring new meeting slots that aligned with both buyers’ and exhibitors’ needs, we ensured a seamless and productive experience for all parties involved.

B&Company team at VIATT25

End of the event

As a result, we supported buyers and arranged successfully more than 40 one-on-one meetings with suppliers With dedicated support, Vietnamese buyers highly appreciated B&Company’s services and assistance. The organizers also expressed great satisfaction, acknowledging that many exhibitors were successfully connected with reputable and high-quality partners.

By acting as a bridge between buyers and suppliers, BC remains committed to delivering a seamless and productive exhibition experience, ensuring businesses find the most suitable partners in the textile and garment supply chain.

B&Company, Inc.

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.

Please do not hesitate to contact us if you have any queries.

info@b-company.jp + (84) 28 3910 3913