Introduction of VIATT

As the first comprehensive international trade fair for the textile and garment industry in ASEAN, the Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies (VIATT) 2025 took place from February 26-28, 2025, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. Spanning 15,000 sqm, the event brought together hundreds of businesses from around the world, providing a dynamic trade platform with three dedicated zones: the Apparel Textile Zone, the Home Textiles Zone, and the Technical Textiles and Technology Zone.

Source: Messe Frankfurt / Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT)

Following the success of VIATT 2024, which attracted over 400 exhibitors and 17,000 buyers from 55 countries, VIATT 2025 grew even bigger, featuring 500+ booths from leading textile suppliers and manufacturers worldwide. The event showcased cutting-edge textile innovations, sustainable production technologies, and high-quality apparel materials from India, Japan, South Korea, Pakistan, Taiwan, and Thailand, along with the debut of the European Pavilion. Among them, Japan, South Korea, Taiwan, and Hong Kong accounted for about 43 exhibitors. These pavilions are quite prominent in the Asian region, featuring fabric products for casual wear, ladies’ wear, functional wear/sportswear, shirtings, jeanswear, children’s and infants’ wear, knitwear, knitted fabrics, weaving, apparel textiles, hosiery & socks, and home textiles.

B&Company’s support at VIATT 2025

With extensive experience in market research and business matchmaking, B&Company plays an essential role in assisting buyers in sourcing the right suppliers, particularly those from Japan, South Korea, Taiwan, and Hong Kong, at VIATT 2025.

Our specific support includes:

1. Targeted Supplier Matchmaking

B&Company strategically identifies and curates a list of potential buyers based on criteria such as industry relevance and purchasing capacity. The team filters and shortlists buyers by assessing their market position and alignment with exhibitors’ offerings. After reaching out to verify interest and qualifications, B&Company finalizes a list of qualified buyers through verification of their past transactions and willingness to engage.

2. Logistics & Travel Assistance

To assist buyers from Hanoi who were hesitant about travel arrangements, B&Company offered comprehensive logistics and travel support. Discussing with the client, the company arranged coverage for selected VIP buyers, ensuring their smooth participation. This included booking flights, accommodation, and coordinating local transportation to the venue to facilitate a seamless journey.