In the landscape of Vietnam's digital economy, social commerce has emerged as an evolving mode of online shopping. According to the ResearchAndMarket Report, Vietnam's social commerce industry was expected to reach nearly  2.2 bil.

Market research (or “marketing research”) is not a new concept but is still not really understood and popular in Vietnam. In theory, market research is a process of collecting, processing, and analyzing information systematically to provide perspectives for managers and business owners, serving planning and decision making