Many Indonesian consumers have chosen to reject or boycott products from global companies thought to be associated with war perpetrators.

Vietnam’s beauty industry is going through an important stage in 2025, led by a young and fashion-conscious population and the fast growth of online shopping. Spending on skincare, makeup, and wellness services keeps increasing as both local and foreign brands compete for customers

The Vietnam cosmetics industry's growth is not only measured in market size, but also through shifts in consumer awareness and preferences.