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Vietnam Consumer behaviors in Tet
Tet 2026: Consumer trends shaping the festive economy
Vietnam’s Tet 2026 reflects a shift toward value-conscious consumption, as consumers prioritize practicality while preserving traditional practices.
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TSME Seminar
[Now accepting applications!] 2nd Overseas Expansion Challenge Seminar, 2025
A seminar will be held for those who are interested in expanding into Vietnam or would like to learn about the latest trends and needs in Vietnam
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Vietnam AI Market: Updates to 2025
Vietnam has emerged as one of the fastest–growing AI markets in Southeast Asia, ranking 5th in ASEAN in AI readiness with a score of 54.5.
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Rising premium demand in Vietnam’s Fruit and Vegetable market: A clear opening for foreign brands
This examines the landscape of fruit and vegetable imports, the drivers behind rising premium demand, and the implications for businesses.
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Vietnam energy drink market
Vietnam Energy Drink market: Key updates in 2025
Energy drink market in Vietnam is undergoing rapid structural change, creating both opportunities and challenges for investors.
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Farmer – Factory – Distribution linkage model in Vietnam: Current situation and development potential
The tripartite model linking farmers, factories, and distribution systems offers a solution to key challenges in production scale and quality.
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Ehime x Dong Nai Seminar
Ehime-Vietnam Business Cooperation Seminar: 5 Japanese companies introducing solutions in Dong Nai
On January 13th, 2026, the Ehime - Vietnam Business and Investment Matching Seminar was successfully held in Dong Nai Province.
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The decline of personal QR codes & the opportunity for specialized accounts for household businesses
Under Decree 70, the use of personal QR codes in Vietnam is expected to decline, urging household businesses to switch to specialized services.
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Vietnam Food Delivery market 2025: Key updates
Food delivery market in Vietnam reached a turning point in 2025, moving toward a high-stakes battle over service quality and efficiency.
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Vietnam IT market
Vietnam’s IT market: Key updates and investment activities in 2025
Vietnam IT market maintained strong in 2025, supported by proactive government policies, rising foreign investment and digital transformation.
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