International arrivals to Vietnam in the first 11 months of 2025 surpassed the pre-pandemic record, reaching over 19.1 million visits.

Vietnam's tourism industry is at a turning point, but is is also facing challenges such as a lack of unique experiences and talent supply.

Vietnam is emerging as a new stage for luxury wedding tourism in Asia, thanks to its breathtaking coastlines, a robust ecosystem of five-star resorts, and convenient e-visa policies

The period 2023-2025 has marked a critical phase for Southeast Asian tourism, with Thailand and Vietnam emerging in post-pandemic recovery.

Korean travelers are becoming more prominent than ever in the Vietnamese tourism market. With the added winds of affordable travel, cultural similarities, and relaxed visa regulations, Korea is poised to become the top country to drive Vietnam’s tourism industry. 27% of foreign tourists are Korean, and Southern beaches are gaining popularity According to the Vietnam

The increasing demand among Vietnamese patients for high-quality medical services abroad highlights the rapid expansion of medical tourism.

Vietnam’s tourism industry plays a pivotal role in driving economic growth, generating employment, and boosting foreign exchange earnings.

There’s a rising demand for premium experiences, including yacht vacations, private yacht charters and purchasing yacht, positioning Vietnam as an emerging hotspot in the global yachting industry, offering exciting opportunities for local and international investors.

Vietnam's tourism sector has been a dynamic and growing industry, making a significant contribution to the GDP. 2021 is the lowest year since 1995, the tourism industry's GDP contribution rate to tourism in 2021 will only reach 1.97% (it reached 9.2% in 2019 and 3.58% in 2020). The past few years have seen numerous fluctuations and transformative events that affected the industry. The main influencing factors include COVID-19 pandemic, Russia-Ukraine tensions, and Government policies.

Vietnam hospitality market and foreign investors (Nov 2013)