B&Company’s presentations about market opportunities in apparel, machinery & metal processing, and food & confectionery markets

15 Nov 2024

By: B&Company

Mr Ohta Shigemasa (founder and CEO of B&Company) recently presented at two prominent seminars held in Tokyo, Japan, providing valuable insights into the dynamic Vietnamese market and the growing potential for collaboration between Japanese and Vietnamese businesses.

1. Reiwa 6th Overseas Technical Cooperation Practical Training Session-3 (Oct 30, 2024)

During this seminar, B&Company provided an overview of Vietnam’s economic landscape and highlighted key industry trends and investment opportunities, especially in the field of machinery and metal processing, and food and confectionery market. Highlights of the presentation included:

– Vietnam’s Expanding Economy: The Vietnamese economy continues to grow steadily, supported by increasing foreign direct investment (FDI). Japan remains a significant contributor, especially in manufacturing and processing sectors, which account for 60% of FDI inflows.
– The machinery and metal processing industry: the market is seeing robust growth, driven by rising demand for precision technologies and local production capabilities. Japanese companies are well-positioned to benefit from technology transfer and automation system implementation.
– The food and confectionery industry: the market is expanding, with Japanese products highly valued for their taste and quality. However, pricing and product variety remain challenges. Distribution strategies are evolving, with larger retailers now establishing direct import systems to streamline logistics.
– Investment Opportunities: The presentation highlighted the critical role of Japanese firms in Vietnam’s industrial development, leveraging trade agreements like the CPTPP and Vietnam-Japan FTA. A case study on Keio Densha Kogyo illustrated successful market entry through strategic partnerships and targeted research support from B&Company.

2. 27th Premium Textile Japan 2025 Autumn/Winter (November 6, 2024)

During this seminar, B&Company’s presentation offered an in-depth analysis of the Vietnamese apparel market, focusing on current trends, opportunities, and key challenges for businesses. Highlights of the presentation included:

– Vietnam’s Economic Growth: Vietnam’s consumer market is rapidly expanding, driven by a rising middle class. The country surpassed the Philippines in per capita GDP by 2020, making it an attractive destination for foreign investment.
– Apparel Market Trends: Despite the impact of COVID-19, Vietnam’s apparel industry has demonstrated strong recovery, with a notable annual growth rate of 5.2%. The men’s apparel segment, in particular, shows increasing demand for higher-value products, reflecting a shift towards quality and brand recognition.
– Competitive Landscape & Consumer Behavior: The market features strong local brands such as Viet Tien and CANIFA, with growing e-commerce influence from platforms like Shopee. Digital marketing, including influencer marketing, is playing a pivotal role in shaping consumer preferences.
– Opportunities for Japanese Businesses: While the market share of Japanese brands has declined, there are significant growth prospects, especially for companies willing to adapt to local market dynamics and consider strategic partnerships.

Overall, B&Company’s presentations underscored the potential for deepening economic ties between Japan and Vietnam, offering actionable insights for businesses looking to expand in the region.

For more information on B&Company’s market research services and insights into the Vietnamese market, please contact us for more details.

B&Company, Inc.

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.

Please do not hesitate to contact us if you have any queries.

info@b-company.jp + (84) 28 3910 3913