For investors eyeing the “smart manufacturing” space in Vietnam, the country offers compelling opportunities, and also, practical challenges.

Among ASEAN countries, Vietnam ranked second in both export and import turnover in 2024, underpinned mainly by its manufacturing sector.

In January 2026, there is an exhibition scheduled in Da Nang, namely the Danang City Spring Fair 2026. The event features regional specialties serving traditional Tet, OCOP products, handicrafts, and gift items, processed foods and beverages, electronic products and household appliances, fashion accessories and cosmetics, as well as local cuisine and folk games, serving both trade promotion and cultural exchange purposes.

In 2025, coffee export revenue peaked at USD 8.4 billion, making coffee one of the most valuable agricultural export commodities in Vietnam.

Vietnam’s smart home device market is expanding as urbanization, rising incomes, and digital adoption drive demand for connected living.

The total number of fast food outlets nationwide has reached 1,022 in 2025, an increase of nearly 12% compared to 2024.

The nuclear power energy program of Vietnam is being actively revived to meet the country's rapid economic growth and energy needs.

Pharmaceutical companies in Vietnam operate in a highly regulated but gradually liberalizing environment that encourages investment.

Choosing the optimal F&B location in Ho Chi Minh City (HCMC) has become one of the most consequential strategic decisions for operators.

Masan Group had a diversified consumer-retail ecosystem that integrates food, beverages, modern retail, branded meat, and high-tech materials.