On 18th January, B&Company was honored to deliver the preliminary presentation at JICA and Mitsubishi UFJ Group’s Vietnam Housing Finance Seminar on our recent consumer finance research. The survey, which was implemented earlier this January in Hanoi and Da Nang by B&Company, aimed to acquire consumers’ behavior in housing finance sector and measure the possibility of housing finance for average-income citizens.

As a partner of Nikkei BP, a well-known journalism brand in Japan, B&Company is proud to be the connecting bridge between Vietnamese companies and ITPro, one of the largest annual IT Exhibitions in Japan since 2009. ITpro EXPO, hosted by Nikkei BP, is one of the largest events for IT industry in Japan. It is a comprehensive tradeshow on the application of information technology in corporations.   The ITpro EXPO 2014 attracted 318 companies with 783 booths, not only Japanese IT enterprises but also many foreign enterprises such as Hewlett Packard, HDE, Fujitsu, Microsoft, EMC, Kaspersky, Unisys, Amazon, Oracle, Fire Eye, NTT Communication, NTT Data, SAP, etc. In 2014, ITPro

1. What is highlighted in this issue? In addition to the comprehensive analysis of the market itself, the issue covers a section of Vietnam Television Service Background that have significant impacts on the industry. B&Company also analyzes how the digital infrastructure and demographic features in Vietnam will likely create change the landscape of Television Service Industry in the next few years and various opportunities of foreign investment and sales in each portion of Television Service’s value chain: TV content, TV channel, TV broadcaster. B&Company’s analysis guides new entrants to acknowledge market entry model of each above portion. Finally, important lists which are consolidated for this report will offer contact points and

1.      Project Overview The cross-regional “Brand Asia 2014” project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands’ overall strengths, measure image trends, analyze customers’ perceptions and other factors that has influence on brands’ performances. It was conducted in 27 large cities of 12 Asia countries from December 2013 to January 2014 by 3 data collection methods: Internet survey, Street catch and Telephone. Within 100 researched brands, 60 global brands are commonly selected for 12 countries and divided into 10 industries: 1)IT/Electronic (IT/Electronic), 2) Food/Drink, 3) Internet-related, 4) Sporting good (Sporting), 5) Automaker, 6) fast-moving consumer goods (FMCG), 7) Restaurant, 8) Finance, 9) Clothing/Fashion items (Clothing) and 10)

B&Company’s pleased to be consultant and bridge for the success of cooperation between Vietnamese and Japanese in an establishment of Automatic Parking PNT enterprise. The word“PNT” is a combined abbreviation of 3 first characters of the 3 parties’ name in the joint venture including Petrolimex Construction JSC No.1, Nissei Build Asia Pte. Ltd and Tamada Industries, Inc. The signing ceremony happened on Dec 20 2014 at PCC-1 conventional center with witnesses of Mr. Trinh Tran – Representative of Board director – President of Petrolimex Corp and other departmental leaders of Petrolimex and PCC-1. Representatives of 3 parties in PNT Autxo Parking JSC Join Venture   Apart from above participants, B&Company

From October 2014, B&Company has become an official member of ESOMAR – The prestige global association for market research with more than 65 years of experience.   Founded in 1948, ESOMAR’s has been to encourage, advance and promote global market researches worldwide. Until now, ESOMAR’s community has reached the numbers of 4,800 individuals and 300 corporate members representing 20,000 industry professionals within over 130 countries.   Accession to ESOMAR is an important milestone in B&Company’s development, recognizing our continuous efforts in recent years as well as strong service commitments in future. More information about the membership should be found in following link: http://www.esomar.org/membership/members-search.php?keywords=B%26Company&type=members&x=0&y=0

As a partner of Nikkei BP, a well-known journalism brand in Japan, B&Company is proud to be the connecting bridge between Vietnamese companies and ITPro, one of the largest annual IT Exhibitions in Japan since 2009.   ITpro EXPO, hosted by Nikkei BP, is one of the largest events for IT industry in Japan. It is a comprehensive tradeshow on the application of information technology in corporations.   The ITpro EXPO 2013 attracted 350 companies with 797 booths, not only Japanese IT enterprises but also many foreign enterprises such as Hewlett Packard, HDE, Fujitsu, Microsoft, EMC, Kaspersky, Unisys, Amazon, Oracle, Fire Eye,NTT Communication, NTT Data, SAP, etc. In 2013, ITPro

* Researched area: Hanoi and Ho Chi Minh city * Time        : 05/2009-06/2009 * Survey method : Face-to-face interview at appointed places * Target        : interviewees aged from 20 to 60 Excutive summary* Demographic profile * Household finances * Media access * Personal consumption trends and lifestyle * Household durable ownership * Attitudinal trends The survey questionnaire is designed in 80 questions which are classified into different content categories. The report is available in the following forms:  ・01 FULL REPORT (230 pages in English or Japanese – Hard copy and 01 CD Room (Soft copy of report + Original Input & Analysis Excel file) ・01