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Report on cosmetics manufacturing in Vietnam
The report provides an overview of Vietnam’s cosmetics manufacturing industry, offering a clearer picture of how the industry is structured.
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VND 15,000,000
VND 15,000,000The beauty and personal care industry is emerging as a high-growth market. Rising incomes, a large young population, and strong demand for personal grooming are driving market expansion. Industry sales reached approximately 2.7 billion USD in 202497. Overseas brands are gaining popularity.
Basic Statistics
Regulations
The beauty and personal care business is open to foreign investment under general trade and retail regulations. 100% foreign-owned enterprises can also enter this sector. Foreign-invested enterprises selling cosmetics require business registration and a retail license to engage in retail distribution (physical stores). A retail facility license is also required for each store. These are granted by the provincial/municipal Department of Industry and Trade.
All beauty or personal care products (whether imported or domestically produced) require notification to the Ministry of Health (Drug Administration Department) prior to sale. Companies must submit a complete set of documents per product, including Vietnamese labels, letters of authorization, and certificates of free sale to obtain a Cosmetic Product Notification (CPN) registration number. Sales are permitted only after the Ministry of Health issues the CPN number. Importers or manufacturers must prepare the product documentation and obtain approval.
Market Overview
The beauty products market is growing slowly at an annual rate of about 3%. The personal care segment (hair care, oral care, bath/body, men’s grooming, etc.) is the largest, accounting for 45% in 2024 at 1.2 billion USD. Skincare followed at about 30% (800 million USD), and makeup at about 22% (600 million USD).
The primary distribution channels are supermarkets, specialty cosmetics stores, small shops, and EC. Modern channels (national chains and mall stores) are expanding. Global chains like Guardian (DFI Retail) and Watsons (CK Hutchison) each operate over 100 stores, while domestic pharmacy chains such as FPT Long Chau and pharmacy collectively exceed 3,000 stores.E- commerce is also gaining attention, with online share surging from 9% in 2019 to 19% in 2023. Social media platforms like TikTok and Shopee Live significantly influence purchasing decisions.