In H2 2025, B&Company continued strengthening its role as a Vietnam–Japan business intelligence partner through market research, business matching, public-sector support, media contributions, and data-driven information services
Project
• B&Company maintained a diversified project portfolio across services, machinery/equipment, automotive, F&B, energy, healthcare, construction, etc.
• Market research remained the core service, accounting for 57% of activities, while business matching/ support represented 33%, reflecting growing demand for both market insights and practical market-entry assistance
Key activity
B&Company strengthened its Vietnam–Japan bridge role through three key activity areas
• Supported Japanese local governments and businesses through initiatives such as the Shiga and Kochi Prefecture Vietnam Business Support Desk
• Participated as speaker and participant in various seminars and forums on Vietnam to capture market trends and investment opportunities
• Launched AirData360, a Vietnam-focused air quality data portal, expanding its services beyond consulting and research
Media
• B&Company increased its media visibility through interviews and references in major News such as VTV, Vietnam Investment Review, Bloomberg Businessweek Vietnam, Nikkei Asia, VNExpress
• Coverage spanned sectors such as retail, F&B, smart home, renewable energy, manufacturing, education, reinforcing B&Company’s position as a trusted source of Vietnam market intelligence
Article
• B&Company updated Vietnam news and investment opportunities weekly in our website
• The most-viewed articles focused on sectors such as healthy drinks, beauty and personal care, F&B, logistics, and retail. These topics reflect strong interest in consumer-driven sectors, market-entry opportunities, and evolving business trends in Vietnam
