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한국어 Your local market intelligence partner for success in Vietnam
Founded in Japan in 2001, B&Company brings the trusted Japanese quality to market research and overseas investment consulting. With our expansion into Vietnam in 2008, we now operate offices in Hanoi and Ho Chi Minh City, supporting clients across the country. Backed by over 15 years of experience, we combine the precision and reliability of Japanese consulting standards with deep local insights in Vietnam. Acting as your “pilot,” we navigate the complexities of the Vietnamese market, providing strategic guidance and actionable insights to help international businesses make confident decisions and achieve sustainable growth.
Our Services: An end-to-end solution for your business journey
We offer a comprehensive ecosystem of services tailored to meet your exact needs at every stage of your business, from initial exploration to full-scale operation and expansion.
| 1 | Market research & Data analysis (Understand the Market) | We provide the foundation for your business strategy with unmatched clarity. Our market research in Vietnam combines proprietary, hyper-local data with practical market intelligence that conventional methods may miss. Beyond general surveys, we are also able to recruit highly relevant respondents — including government officials, industry experts, and even competitors — to ensure accurate, actionable local insights:
Qualitative methods:– In-depth Interviews (IDI) with: • Government officials (ministries, regulators, policymakers) • Industry experts (sector specialists, consultants, academics, etc.) • Business leaders (executives, decision-makers, distributors, etc.) • Competitors and market players • Consumers across segments (mass market, niche, premium, etc.) – Focus Group Discussions (FGD) with: • Urban and rural consumers • Specific demographic groups (youth, women, professionals, retirees, etc.) • B2B clients and trade partners – Ethnographic Research (home visits, shop-alongs, contextual observation) – Mystery Shopping (retail, e-commerce, service experience evaluation, etc.) Quantitative Methods:– Consumer surveys (online, telephone, face-to-face, etc.) – Business/Enterprise surveys (SMEs, large corporations, multinationals) – Brand Health Tracking and Customer Satisfaction (CSAT/NPS) studies – Usage & Attitude (U&A) surveys – Product concept & pricing tests – Market Segmentation surveys |
| 2 | Market entry & Expansion strategy (Develop strategy) |
We transform data into a clear, actionable roadmap. Whether you are entering the market for the first time, expanding your footprint, or considering an acquisition, our strategic guidance is grounded in local realities.
– Feasibility studies – M&A Advisory & Business due diligence – Business & Marketing plan development |
| 3 | Business matching & partnership (Find partners) |
The right local partner is critical to success in Vietnam. We leverage our deep-rooted, 15-year network to connect you with reliable and thoroughly vetted partners, from distributors and suppliers to targets for joint ventures or M&A.
– Partner search & vetting – Event & Trade Fair support – Business Tour & Delegation support – Business matching & networking – Initial due diligence – Negotiation support Moreover, our proprietary data, Vietnam Enterprise Database, gives us unparalleled access to the local business landscape: – Include over 900,000 enterprises – Cover about 90% of the enterprise – Include Vietnamese enterprises and FDI enterprises – Cover various industries such as manufacturing, retail, healthcare, service, and more |
| 4 | Operational support | We act as an extension of your team, helping you navigate the practical, day-to-day operational hurdles. Our local expertise and network are key to resolving issues efficiently.
– Procedural & Legal advisory – HR & Administrative support – On-site assistant & troubleshooting |
Why choose B&Company? Our unique advantages
Our differentiation lies in a powerful combination of international standards and unparalleled local knowledge.
– Hyper-local proprietary data: We possess exclusive data sets with granularity down to the province, city, and even district/ward level. This offers a micro-view of the market that provides a significant competitive edge.
– Local understanding & network: Our core strength is our locally fluent personnel with specific geographical expertise and a long-standing network built over 15 years. This allows us to gather real-time, nuanced information and verify facts on the ground, directly from the source.
– Accessing hard-to-find Information: We specialize in uncovering critical business intelligence that standard research methods cannot reach. Our ability to navigate complex local structures ensures you get a complete and accurate picture for your strategic planning, especially for crucial M&A and due diligence processes.
– An issue-oriented, customized approach: We don’t use a one-size-fits-all formula. We listen to your specific challenges and objectives, then design a customized support plan focused on delivering the insights you need to make critical decisions.
Begin your journey in Vietnam with a trusted partner
Ready to unlock the potential of the Vietnamese market? Contact our team of experts to discuss a solution tailored to your business needs.
Our experience covers many topics and industries:
[Contact Us for a Consultation] [Explore Our Projects]
In-depth Market research & Data analysis services in Vietnam
Unlock Vietnam with B&Company's research services. We leverage proprietary data, a deep local network, and local knowledge to deliver unique insights.
Vietnam Market entry, M&A, and Expansion strategy
We offer feasibility studies, M&A advisory, and business due diligence by deep local understanding for market entry and expansion in Vietnam
Business Tour
Business Operations support services in Vietnam
Ensure your business in Vietnam runs smoothly. B&Company leverages the local teams and network to solve operational challenges effectively.
Business Matching & Find Partners for Japan-Vietnam and more
Based on our business network in Vietnam and Japan, we support our Clients to find prospective partners, suppliers, buyers, and distributors.
Marketing Support
