Vietnam’s Business Intelligence Market Expected to Grow Strongly in 2026

Vietnam’s Business Intelligence Market Expected to Grow Strongly in 2026

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According to VietInsight Research, a leading business analytics company based in Ho Chi Minh City, the Vietnamese market for premium industry reports is projected to grow by 18% in 2026. The growth is mainly driven by rising demand from e-commerce companies, retail chains, fintech startups, and foreign investors entering Southeast Asia.

The company reported that the most requested reports in 2025 included:

Consumer behavior analysis
E-commerce market trends
Retail expansion forecasts
AI adoption reports
Competitor benchmarking studies

“Our enterprise clients are no longer looking for raw data only. They expect actionable insights that can directly support business decisions,” said Nguyen Minh Anh, Business Development Director at VietInsight Research.

In recent years, Vietnamese SMEs have increasingly invested in data-driven strategies to improve operational efficiency and identify new growth opportunities. As a result, the market for customized reports and subscription-based analytics platforms has become highly competitive.

VietInsight Research currently serves more than 120 enterprise clients across Vietnam and Southeast Asia, with annual revenue reaching approximately 27 billion VND in 2025.

Industry experts predict that AI-powered analytics and predictive reporting solutions will become the next major trend in Vietnam’s business intelligence sector over the next three years.

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