Report on food and beverage service in Vietnam

Vietnam’s food and beverage service market is an important segment of the country’s consumer services and hospitality sector, supported by urbanization, rising income levels, tourism recovery, and changing dining habits. In recent years, the industry has continued to develop alongside restaurants, cafés, fast-food chains, catering services, food delivery, and modern dining formats, while facing challenges related to rental costs, labor availability, food safety, price competition, brand differentiation, and changing consumer preferences.

Against this market background, this report is designed primarily for foreign investors, restaurant operators, café chains, food service companies, catering providers, franchise brands, delivery platforms, hotel and hospitality companies, trading companies, and business developers interested in entering or expanding within Vietnam’s food and beverage service market. It is also relevant for Vietnamese companies seeking to expand store networks, develop franchise models, improve service quality, diversify menus, strengthen supplier and delivery networks, identify potential partners, or better understand the competitive landscape.

The report provides an overview of Vietnam’s food and beverage service industry, covering key aspects such as market size, revenue, number of companies, and company distribution by region, nationality, and business size. It also examines major market players, their business activities and positioning, as well as key market trends and selected regulations related to food safety, business licensing, franchising, delivery services, consumer protection, and Vietnam’s broader consumer and hospitality market development.