{"id":4539,"date":"2019-06-15T10:00:31","date_gmt":"2019-06-15T03:00:31","guid":{"rendered":"http:\/\/b-company.jp\/?p=4539"},"modified":"2021-02-24T15:14:09","modified_gmt":"2021-02-24T08:14:09","slug":"cosmetic-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/cosmetic-en\/","title":{"rendered":"\u8d8a\u5357\u5316\u5986\u54c1\u5e02\u573a\u5145\u6ee1\u6d3b\u529b"},"content":{"rendered":"<p><strong>\u5e02\u573a\u6f5c\u529b\u5927\u3001\u589e\u957f\u8fc5\u901f\u3001\u56fd\u4ea7\u54c1\u724c\u8f83\u5c11\u5360\u636e<\/strong><br \/>\n\u8d8a\u5357\u5316\u5986\u54c1\u5e02\u573a\u6392\u540d\u7b2c 6<sup>\u65e5<\/sup> \u6839\u636e Statista \u7684\u6570\u636e\uff0c\u8be5\u516c\u53f8\u5728\u6536\u5165\u65b9\u9762\u4f4d\u5c45\u4e1c\u76df\u5730\u533a\u9996\u4f4d\u3002\u4eca\u5e74\uff0c\u5176\u62a4\u80a4\u54c1\u90e8\u95e8\u7684\u6536\u5165\u4f30\u8ba1\u4e3a 3.41 \u4ebf\u7f8e\u5143\uff0c\u5316\u5986\u54c1\u90e8\u95e8\u7684\u6536\u5165\u4e3a 1.02 \u4ebf\u7f8e\u5143\u3002\u5728\u672a\u6765 5 \u5e74\uff082019-2023 \u5e74\uff09\uff0c\u8fd9\u4e24\u4e2a\u90e8\u95e8\u9884\u8ba1\u6bcf\u5e74\u5206\u522b\u589e\u957f 2.9% \u548c 6.1%\uff1b\u9884\u6d4b <strong>\u5f69\u5986\u90e8\u5206<\/strong> \u6210\u4e3a<strong> \u8be5\u5730\u533a\u589e\u957f\u6700\u5feb\u7684\u3002<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/zoiirUw.png\" width=\"1143\" height=\"527\" data-no-auto-translation=\"\"><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1aStatista\uff0c2019 \u5e74<\/em><\/p>\n<p>\u8fd9\u4e00\u5e02\u573a\u7684\u4e3b\u8981\u9a71\u52a8\u529b\u662f\u5feb\u901f\u7684\u7ecf\u6d4e\u589e\u957f\u548c\u4e2d\u4ea7\u9636\u7ea7\u7684\u5d1b\u8d77\uff08\u4ed6\u4eec\u7684\u8d2d\u4e70\u529b\u5e73\u4ef7\u81f3\u5c11\u4e3a\u6bcf\u5929 15 \u7f8e\u5143\uff09\u3002\u6839\u636e\u4e16\u754c\u94f6\u884c\u7684\u6570\u636e\uff0c\u5230 2026 \u5e74\uff0c\u8fd9\u4e00\u9636\u5c42\u5c06\u7ffb\u4e00\u756a\uff0c\u8fbe\u5230\u7ea6 3120 \u4e07\u4eba\uff0c\u8fd9\u610f\u5473\u7740\u5e02\u573a\u5c06\u6301\u7eed\u589e\u957f\u3002<\/p>\n<p>\u5728\u54c1\u724c\u56fe\u4e0a\uff0c\u6709\u5c11\u6570\u8d8a\u5357\u5236\u9020\u5546\u54c1\u724c\u3002\u6700\u53d7\u6b22\u8fce\u7684\u54c1\u724c\u662f Saigon Cosmetic\u3001Thorakao \u548c Lan Hao\uff0c\u901a\u5e38\u88ab\u8ba4\u4e3a\u662f\u9488\u5bf9\u4f4e\u7aef\u5e02\u573a\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5316\u5986\u54c1\u8fdb\u53e3\u5230\u8d8a\u5357\u3002\u97e9\u56fd\uff0822%\uff09\u3001\u65e5\u672c\uff0813%\uff09\u3001\u6cd5\u56fd\uff0812%\uff09\u3001\u6cf0\u56fd\uff0812%\uff09\u3001\u7f8e\u56fd\uff0812%\uff09\u662f\u524d\u4e94\u5927\u4e3b\u8981\u8fdb\u53e3\u56fd\u3002\u5c24\u5176\u662f\u5728\u8d8a\u5357\uff0c\u56e0\u4e3a\u5b83\u4eec\u8d28\u91cf\u597d\uff0c\u4ef7\u683c\u5b9e\u60e0\u3002\u5728\u8d8a\u5357\u4eba\u770b\u6765\uff0c\u97e9\u56fd\u4ea7\u54c1\u975e\u5e38\u65f6\u5c1a\uff0c\u5316\u5986\u54c1\u5b9e\u529b\u96c4\u539a\uff0c\u800c\u65e5\u672c\u4ea7\u54c1\u5219\u4ee5\u62a4\u80a4\u54c1\u95fb\u540d\u3002<\/p>\n<p>LG VINA Cosmetics \u53ef\u89c6\u4e3a\u8d8a\u5357\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u97e9\u56fd\u5236\u9020\u5546\uff0c\u5176\u62a4\u80a4\u54c1\u548c\u5316\u5986\u54c1\u79cd\u7c7b\u7e41\u591a\u3002\u5b83\u62e5\u6709\u8bb8\u591a\u54c1\u724c\uff0c\u4f8b\u5982 OHUI\u3001Lacvert Essance\u2026\u2026\u6b64\u5916\uff0c\u8d8a\u5357\u8fd8\u5206\u5e03\u7740\u5404\u79cd\u5404\u6837\u7684\u97e9\u56fd\u54c1\u724c\uff0c\u8fd9\u4e9b\u54c1\u724c\u4e3a\u8bb8\u591a\u8d8a\u5357\u4eba\u6240\u77e5\uff0c\u5c24\u5176\u662f\u5e74\u8f7b\u4eba\u3002\u4e00\u4e9b\u5178\u578b\u7684\u4f8b\u5b50\u662f Innisfree\u3001Nature Republic\u3001Missha\u3001Laneige\u3001The Face Shop\u2026\u2026<\/p>\n<p>\u81f3\u4e8e\u65e5\u672c\u54c1\u724c\uff0c\u76ee\u524d\u53ea\u6709 03 \u5bb6\u5236\u9020\u5546\u5728\u8d8a\u5357\u8bbe\u6709\u5de5\u5382\uff0c\u5373\u4e50\u6566\u66fc\u79c0\u96f7\u6566\u3001\u82b1\u738b\u548c\u8d44\u751f\u5802\u3002\u4e00\u4e9b\u53d7\u6b22\u8fce\u7684\u65e5\u672c\u54c1\u724c\uff0c\u4f46\u6ca1\u6709\u5728\u8d8a\u5357\u751f\u4ea7\uff0c\u5305\u62ec Menard\u3001SK-II\uff08\u5b9d\u6d01\uff09\uff08\u9ad8\u7aef\u5e02\u573a\uff09\u3001DHC\u3001Kose\u3001\u690d\u6751\u79c0\uff08\u4e2d\u7aef\u5e02\u573a\uff09\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/m6du0XX.png\" width=\"1053\" height=\"436\" data-no-auto-translation=\"\"><\/p>\n<p style=\"text-align: center;\"><em>HS \u7f16\u7801 3304\uff1a\u5316\u5986\u54c1\u53ca\u62a4\u80a4\u54c1<\/em><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1a\u8054\u5408\u56fd\u5546\u54c1\u8d38\u6613\u7edf\u8ba1\u6570\u636e\u5e93\uff0c2019 \u5e74\uff1bB&amp;Company \u7efc\u5408<\/em><\/p>\n<p><strong>\u8d8a\u5357\u4eba\u5316\u5986\u54c1\u9884\u7b97\u7b80\u5355\uff0c\u73b0\u5728\u66f4\u559c\u6b22\u5929\u7136\u4ea7\u54c1<\/strong><br \/>\n2019\u5e74\uff0cB&amp;Company\u5bf9\u8d8a\u5357\u5973\u6027\u5316\u5986\u54c1\u4f7f\u7528\u60c5\u51b5\u8fdb\u884c\u4e86\u8c03\u67e5\u3002\u7ed3\u679c\u663e\u793a <strong>\u6d01\u9762\u4e73\u662f\u62a4\u80a4\u7684\u5fc5\u5907\u5355\u54c1 <\/strong>\u76ee\u7684\u548c<strong> \u53e3\u7ea2\u662f\u5316\u5986\u7684\u5fc5\u5907\u5355\u54c1<\/strong> \u76ee\u7684\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8d85\u8fc7 90% \u7684\u53d7\u8bbf\u5973\u6027\u90fd\u4f7f\u7528\u8fd9\u4e24\u79cd\u4ea7\u54c1\u3002\u800c\u5176\u4ed6\u5316\u5986\u54c1\u6216\u62a4\u80a4\u54c1\u5219\u53ea\u6709\u7ea6\u4e09\u5206\u4e4b\u4e8c\u7684\u5973\u6027\u4e3b\u8981\u4f7f\u7528\u3002\u53ef\u4ee5\u63a8\u65ad\uff0c\u8d8a\u5357\u4eba\u7684\u5316\u5986\u54c1\u53e3\u888b\u76f8\u5f53\u7b80\u5355\uff1b\u751a\u81f3\u8bb8\u591a\u4eba\u6ca1\u6709\u5b8c\u6574\u7684\u57fa\u672c\u5316\u5986\u548c\u62a4\u80a4\u4ea7\u54c1\u3002<br \/>\n\u4f7f\u7528\u6700\u591a\u7684\u524d3\u4e2a\u4ea7\u54c1\u662f\u62a4\u80a4\u54c1\u4e2d\u7684\u6d01\u9762\u4e73\uff0894%\uff09\u3001\u9632\u6652\u971c\uff0870%\uff09\u3001\u9762\u819c\uff0868%\uff09\u3001\u6e05\u6d01\u4ea7\u54c1\uff0868%\uff09\uff1b\u5316\u5986\u54c1\u4e2d\u53e3\u7ea2\uff0898%\uff09\u3001\u7c89\u5e95\uff0888%\uff09\u548c\u7709\u7b14\uff0871%\uff09\u3002<\/p>\n<p><strong>\u8d8a\u5357\u5973\u6027\u6700\u5e38\u7528\u7684\u5316\u5986\u54c1\uff08%\uff09<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/13CUKJa.png\" width=\"876\" height=\"367\" data-no-auto-translation=\"\"><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1aB&amp;Company \u5728\u7ebf\u8c03\u67e5\uff0c2019 \u5e74<\/em><\/p>\n<p>\u8fd1\u671f\u7684\u4e00\u4e2a\u4eae\u70b9\u662f\uff0c\u5929\u7136\u5316\u5986\u54c1\u548c\u62a4\u80a4\u54c1\u8d8a\u6765\u8d8a\u53d7\u5230\u5173\u6ce8\u548c\u4f7f\u7528\u3002\u5929\u7136\u5316\u5986\u54c1\u548c\u62a4\u80a4\u54c1\u662f\u6307\u4ece\u81ea\u7136\u754c\u4e2d\u8403\u53d6\u7cbe\u534e\u3001\u7ef4\u751f\u7d20\u3001\u77ff\u7269\u8d28\u8425\u517b\u6210\u5206\uff0c\u51e0\u4e4e\u4e0d\u4f7f\u7528\u6216\u4e0d\u4f7f\u7528\u6dfb\u52a0\u5242\u6216\u5316\u5b66\u54c1\u7684\u4ea7\u54c1\u3002\u6839\u636eB&amp;Company\u4e0a\u8ff0\u8c03\u67e5\uff0c66.6%\u7684\u5973\u6027\u4f7f\u7528\u5929\u7136\u5316\u5986\u54c1\uff0c9.6%\u4e0d\u4f7f\u7528\uff0c23.8%\u4e0d\u77e5\u9053\u5979\u4eec\u76ee\u524d\u4f7f\u7528\u7684\u4ea7\u54c1\u662f\u5426\u5929\u7136\u3002\u81f3\u4e8e\u62a4\u80a4\u54c1\uff0c73.2%\u7684\u5973\u6027\u4f7f\u7528\uff0c7.8%\u4e0d\u4f7f\u7528\uff0c19.0%\u4e0d\u6e05\u695a\u3002\u53ef\u4ee5\u8bf4\uff0c\u4ecd\u6709\u4e00\u5b9a\u6570\u91cf\u7684\u8d8a\u5357\u4eba\u4e0d\u77e5\u9053\u5929\u7136\u6982\u5ff5\u3002<br \/>\n\u7136\u800c\uff0c\u5929\u7136\u4ea7\u54c1\u4f9d\u7136\u5b58\u5728\u4ee4\u7528\u6237\u4e0d\u6ee1\u610f\u7684\u5730\u65b9\uff0c\u5176\u4e2d\u6700\u5927\u76843\u4e2a\u95ee\u9898\u662f\u201c\u4fdd\u8d28\u671f\u77ed\u201d\u3001\u201c\u4ef7\u683c\u9ad8\u201d\u548c\u201c\u4e0d\u6613\u4fdd\u5b58\u201d\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u4e0d\u4ee4\u4eba\u6ee1\u610f<\/strong><strong> \u70b9\u4f55\u65f6<\/strong><strong> \u4f7f\u7528\u5929\u7136\u5316\u5986\u54c1<\/strong><strong>s<\/strong> <strong>(%)<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/rCImMMN.png\" width=\"738\" height=\"410\" data-no-auto-translation=\"\"><\/p>\n<p>\u603b\u4f53\u800c\u8a00\uff0c\u8d8a\u5357\u5316\u5986\u54c1\u5e02\u573a\u5904\u4e8e\u53d1\u5c55\u9636\u6bb5\uff0c\u5e74\u8f7b\u800c\u5145\u6ee1\u6d3b\u529b\uff0c\u53ef\u4ee5\u5f00\u8f9f\u8bb8\u591a\u6709\u5e0c\u671b\u7684\u5546\u673a\uff0c\u7279\u522b\u662f\u5728\u5f53\u4eca\u6d88\u8d39\u8005\u7684\u7f8e\u5bb9\u4e60\u60ef\u76f8\u5f53\u7b80\u5355\u4e14\u5bf9\u5929\u7136\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u80cc\u666f\u4e0b\u3002<\/p>\n<p><em><strong>\u53c2\u8003\uff1a<\/strong><\/em><\/p>\n<ol>\n<li>\u4e16\u754c\u94f6\u884c\u5b98\u65b9\u7f51\u7ad9\uff0c\u8d8a\u5357\u6982\u51b5\uff1b <a href=\"https:\/\/www.worldbank.org\/en\/country\/vietnam\/overview#1\">https:\/\/www.worldbank.org\/en\/country\/vietnam\/overview#1<\/a><\/li>\n<li>JETRO\u7814\u7a762017\u5e74\uff0c\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u5316\u5986\u54c1\u00b7\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u5546\u54c1\u5e02\u573a\u8c03\u67e5\uff0c <a href=\"https:\/\/www.jetro.go.jp\/ext_images\/_Reports\/02\/2017\/775d117a65548838\/rpvn201701.pdf\">https:\/\/www.jetro.go.jp\/ext_images\/_Reports\/02\/2017\/775d117a65548838\/rpvn201701.pdf<\/a><\/li>\n<li>B&amp;Company \u5728\u7ebf\u8c03\u67e5\uff0c\u8c03\u67e5\u8d8a\u5357\u5973\u6027\u5b9e\u9645\u5316\u5986\u54c1\u4f7f\u7528\u60c5\u51b5\uff0c\u8c03\u67e5\u4e8e 2019 \u5e74\u8fdb\u884c\uff0c\u6837\u672c N = 332 \u540d\u5973\u6027\u6765\u81ea\u6cb3\u5185\u3001\u80e1\u5fd7\u660e\u5e02\u548c\u5176\u4ed6\u57ce\u5e02<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\u8d8a\u5357\u5316\u5986\u54c1\u5e02\u573a\u5145\u6ee1\u6d3b\u529b<\/p>","protected":false},"author":3,"featured_media":7757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1136,1132],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A dynamic cosmetics market in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/cosmetic-en\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A dynamic cosmetics market in Vietnam - B-Company\" \/>\n<meta property=\"og:description\" content=\"A dynamic cosmetics market in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/zh\/cosmetic-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-15T03:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-24T08:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2019\/06\/20190615.jpg\" \/>\n\t<meta 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