{"id":4080,"date":"2017-01-01T10:00:56","date_gmt":"2017-01-01T03:00:56","guid":{"rendered":"http:\/\/b-company.jp\/?p=4080"},"modified":"2021-02-24T14:57:53","modified_gmt":"2021-02-24T07:57:53","slug":"2016-outdoor-advertising-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/2016-outdoor-advertising-en\/","title":{"rendered":"2016 \u5e74\u6237\u5916\u5e7f\u544a\u62a5\u544a"},"content":{"rendered":"<p><strong>2016 \u5e74\u6237\u5916\u5e7f\u544a\u62a5\u544a<\/strong><\/p>\n<p><strong>\u7814\u7a76\u63cf\u8ff0\uff1a<\/strong> \u6211\u4eec\u901a\u8fc7\u6d88\u8d39\u8005\u5c0f\u7ec4\u8fdb\u884c\u4e86\u8c03\u67e5\uff08<a href=\"https:\/\/beansurvey.vn\" target=\"_blank\" rel=\"noopener noreferrer\">\u8c46\u7c7b\u8c03\u67e5<\/a>)\u4e86\u89e3\u8d8a\u5357\u6c11\u4f17\u5bf9\u6237\u5916\u5e7f\u544a\u7684\u8ba4\u77e5\u53ca\u8bc4\u4ef7\u3002<\/p>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\u8bdd\u9898<\/td>\n<td valign=\"top\">\u8d8a\u5357\u6237\u5916\u5e7f\u544a<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">\u5ba2\u89c2\u7684<\/td>\n<td valign=\"top\">\u4e86\u89e3\u8d8a\u5357\u4eba\u5bf9\u8fd1\u671f\u6237\u5916\u5e7f\u544a\u7c7b\u578b\u7684\u7406\u89e3\u548c\u5224\u65ad<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">\u6837\u672c<\/td>\n<td valign=\"top\">\u2013 1,155 \u540d\u53d7\u8bbf\u8005<\/p>\n<p>\u2013 1 \u4e2a\u6708\u5185\u770b\u8fc7\u6237\u5916\u5e7f\u544a\u7684\u4eba<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">\u7814\u7a76\u65b9\u6cd5<\/td>\n<td valign=\"top\">\u5728\u7ebf\u8c03\u67e5<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">\u65f6\u95f4\u7ebf<\/td>\n<td valign=\"top\">2015\u5e749\u670829\u65e5\u81f32015\u5e7411\u67089\u65e5<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">\u95ee\u5377\u8c03\u67e5<\/td>\n<td valign=\"top\">12 \u4e2a\u95ee\u9898\uff0c\u5176\u4e2d\uff1a<\/p>\n<p>\u2013 \u4e0e\u8be5\u4e3b\u9898\u76f8\u5173\u76843\u4e2a\u4e3b\u8981\u95ee\u9898\u9700\u8981\u4e86\u89e3\uff1a<\/p>\n<ul>\n<li>\u6237\u5916\u5e7f\u544a\u7c7b\u578b\u7684\u89c2\u770b\u9891\u7387<\/li>\n<li>\u6237\u5916\u5e7f\u544a\u79cd\u7c7b\u7684\u5224\u65ad<\/li>\n<\/ul>\n<p>\u2013 9\u4e2a\u95ee\u9898\u4e0e\u53d7\u8bbf\u8005\u4fe1\u606f\u76f8\u5173\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>\u672c\u6b21\u8c03\u67e5\u7684\u4e3b\u8981\u53d1\u73b0\uff1a<\/strong><\/p>\n<table style=\"height: 338px;\" width=\"970\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<p style=\"text-align: center;\"><b>\u5185\u5bb9&nbsp;<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\" valign=\"top\"><b>\u5173\u952e\u53d1\u73b0&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\" valign=\"top\"><b>\u4e00\u822c\u6765\u8bf4&nbsp;<\/b><\/td>\n<td valign=\"top\">\n<p style=\"text-align: center;\"><b>\u7279\u522b&nbsp;<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">1<\/td>\n<td valign=\"top\">\u6237\u5916\u89c2\u770b\u9891\u7387<br \/>\n\u5e7f\u544a<\/td>\n<td valign=\"top\">\u2022\u4e0e\u4e00\u5e74\u524d\u76f8\u6bd4\uff0c\u4eba\u4eec\u66f4\u7ecf\u5e38\u770b\u5230\u6237\u5916\u5e7f\u544a\uff0c\u5c24\u5176\u662f\u4e58\u5750\u516c\u4ea4\u8f66\u51fa\u884c\u7684\u4eba<\/p>\n<p>\u2022\u8def\u8fb9\u5e7f\u544a\u724c\u662f\u6700\u5e38\u89c1\u7684\u6237\u5916\u5e7f\u544a\u7c7b\u578b<\/td>\n<td valign=\"top\">\u2022\u7ea6\u6709 70% \u7684\u53d7\u8bbf\u8005\u6bd4\u53bb\u5e74\u66f4\u9891\u7e41\u5730\u770b\u5230\u6237\u5916\u5e7f\u544a\u3002\u5973\u6027\u7684\u6bd4\u4f8b\u4f3c\u4e4e\u9ad8\u4e8e\u7537\u6027<\/p>\n<p>\u2022\u4e0e\u53bb\u5e74\u76f8\u6bd4\uff0c\u4e58\u5750\u516c\u4ea4\u8f66\u7684\u4eba\u4eec\u66f4\u9891\u7e41\u5730\u770b\u5230\u6237\u5916\u5e7f\u544a<\/p>\n<p>\u2022\u8def\u8fb9\u5e7f\u544a\u724c\u662f\u6700\u5e38\u89c1\u7684\uff0c84% \u7684\u53d7\u8bbf\u8005\u6bcf\u5929\u90fd\u4f1a\u770b\u5230<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">2<\/td>\n<td valign=\"top\">\u6237\u5916\u5e7f\u544a\u8bc4\u8bba<\/td>\n<td valign=\"top\">\u2022\u8def\u8fb9\u5e7f\u544a\u724c\u88ab\u8ba4\u4e3a\u6700\u6709\u6548\uff0c\u5efa\u7b51\u7269\u4e0a\u7684\u5e7f\u544a\u8bbe\u8ba1\u6700\u4f73\uff0c\u516c\u4ea4\u8f66\u4e0a\u7684\u5e7f\u544a\u6700\u5177\u521b\u610f<\/p>\n<p>\u2022\u867d\u7136\u5728\u83dc\u5e02\u573a\u6295\u653e\u7684\u5e7f\u544a\u88ab\u8ba4\u4e3a\u6700\u5177\u4fe1\u606f\u91cf\uff0c\u4f46\u5546\u5e97\u6295\u653e\u7684\u5e7f\u544a\u6700\u6709\u5e2e\u52a9\u3001\u6700\u53ef\u9760\uff0c\u800c\u7535\u5b50\u5e7f\u544a\u724c\u5219\u88ab\u8ba4\u4e3a\u6700\u5177\u5438\u5f15\u529b<\/td>\n<td valign=\"top\">\u2022\u7ea6 45% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u8def\u8fb9\u5e7f\u544a\u724c\u6700\u6709\u6548\uff0c30% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u5efa\u7b51\u7269\u4e0a\u7684\u5e7f\u544a\u8bbe\u8ba1\u826f\u597d\uff0c26% \u7684\u53d7\u8bbf\u8005\u540c\u610f\u516c\u4ea4\u8f66\u4e0a\u7684\u5e7f\u544a\u6700\u5177\u521b\u610f<\/p>\n<p>\u2022\u7535\u5b50\u5e7f\u544a\u724c\u88ab\u89c6\u4e3a\u6700\u5177\u5438\u5f15\u529b\uff0c15% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u5982\u6b64\u3002\u800c 14% \u7684\u53d7\u8bbf\u8005\u540c\u610f\u5728\u5546\u5e97\u6295\u653e\u5e7f\u544a\u6700\u6709\u5e2e\u52a9\uff0c13% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u5728\u83dc\u5e02\u573a\u6295\u653e\u5e7f\u544a\u6700\u6709\u4fe1\u606f\u91cf\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>2016 \u5e74\u8d8a\u5357\u6237\u5916\u5e7f\u544a\u5185\u90e8\u62a5\u544a\u53ef\u4ece\u4ee5\u4e0b\u7f51\u5740\u83b7\u53d6\uff1a <a href=\"http:\/\/b-company.jp\/wp-content\/uploads\/2018\/06\/05.-Outdoor-Advertising-EN-170307-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u8fd9\u91cc<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -11px; top: 1.2px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u6237\u5916\u5e7f\u544a\u62a5\u544a 2016 \u7814\u7a76\u63cf\u8ff0\uff1a\u6211\u4eec\u901a\u8fc7\u6d88\u8d39\u8005\u5c0f\u7ec4\uff08Bean \u8c03\u67e5\uff09\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u4e86\u89e3\u8d8a\u5357\u4eba\u5bf9\u6237\u5916\u5e7f\u544a\u7684\u8ba4\u77e5\u548c\u8bc4\u4ef7\u3002\u4e3b\u9898 \u8d8a\u5357\u6237\u5916\u5e7f\u544a \u76ee\u6807 \u4e86\u89e3\u8d8a\u5357\u4eba\u5bf9\u8fd1\u671f\u6237\u5916\u5e7f\u544a\u7c7b\u578b\u7684\u7406\u89e3\u548c\u5224\u65ad \u6837\u672c \u2013 1,155 \u540d\u53d7\u8bbf\u8005 \u2013 \u770b\u8fc7\u6237\u5916\u5e7f\u544a\u7684\u4eba<\/p>","protected":false},"author":3,"featured_media":3599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1156,1246],"class_list":["post-4080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement-en","tag-financial-corporate-services-en","tag-reports-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outdoor Advertising Report 2016 - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/2016-outdoor-advertising-en\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor Advertising Report 2016\" \/>\n<meta property=\"og:description\" content=\"Outdoor Advertising Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people. Topic Vietnam outdoor advertising Objective Understand Vietnamese comprehension and their judgement about recent outdoor advertising types Sample &#8211; 1,155 respondents &#8211; People who have seen outdoor advertising\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/zh\/2016-outdoor-advertising-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-01T03:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-24T07:57:53+00:00\" \/>\n<meta name=\"author\" content=\"B&amp;Company Vietnam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"B&amp;Company Vietnam\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/\",\"url\":\"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/\",\"name\":\"Outdoor Advertising Report 2016 - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-01-01T03:00:56+00:00\",\"dateModified\":\"2021-02-24T07:57:53+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&amp;Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c710a95c38e556ec059da88a68ccf844a0f0bc9dfbb0293babfe5fbd1730e55a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c710a95c38e556ec059da88a68ccf844a0f0bc9dfbb0293babfe5fbd1730e55a?s=96&d=mm&r=g\",\"caption\":\"B&amp;Company Vietnam\"},\"url\":\"https:\/\/b-company.jp\/zh\/author\/lynth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2016 \u5e74\u6237\u5916\u5e7f\u544a\u62a5\u544a - B \u516c\u53f8","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b-company.jp\/zh\/2016-outdoor-advertising-en\/","og_locale":"zh_CN","og_type":"article","og_title":"Outdoor Advertising Report 2016","og_description":"Outdoor Advertising Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people. Topic Vietnam outdoor advertising Objective Understand Vietnamese comprehension and their judgement about recent outdoor advertising types Sample &#8211; 1,155 respondents &#8211; People who have seen outdoor advertising","og_url":"https:\/\/b-company.jp\/zh\/2016-outdoor-advertising-en\/","og_site_name":"B-Company","article_published_time":"2017-01-01T03:00:56+00:00","article_modified_time":"2021-02-24T07:57:53+00:00","author":"B&amp;Company Vietnam","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"B&amp;Company Vietnam","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"2 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/","url":"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/","name":"2016 \u5e74\u6237\u5916\u5e7f\u544a\u62a5\u544a - B \u516c\u53f8","isPartOf":{"@id":"https:\/\/b-company.jp\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/#primaryimage"},"image":{"@id":"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/#primaryimage"},"thumbnailUrl":"","datePublished":"2017-01-01T03:00:56+00:00","dateModified":"2021-02-24T07:57:53+00:00","author":{"@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/b-company.jp\/ko\/2016-outdoor-advertising-en\/#primaryimage","url":"","contentUrl":""},{"@type":"WebSite","@id":"https:\/\/b-company.jp\/vi\/#website","url":"https:\/\/b-company.jp\/vi\/","name":"B \u516c\u53f8","description":"\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u4e0e\u6295\u8d44\u54a8\u8be2","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b-company.jp\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e","name":"B&amp;Company \u8d8a\u5357","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c710a95c38e556ec059da88a68ccf844a0f0bc9dfbb0293babfe5fbd1730e55a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c710a95c38e556ec059da88a68ccf844a0f0bc9dfbb0293babfe5fbd1730e55a?s=96&d=mm&r=g","caption":"B&amp;Company Vietnam"},"url":"https:\/\/b-company.jp\/zh\/author\/lynth\/"}]}},"_links":{"self":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/4080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/comments?post=4080"}],"version-history":[{"count":0,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/4080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media?parent=4080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/categories?post=4080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/tags?post=4080"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}