{"id":26066,"date":"2026-10-05T14:04:55","date_gmt":"2026-10-05T07:04:55","guid":{"rendered":"https:\/\/b-company.jp\/?p=26066"},"modified":"2026-10-09T17:47:53","modified_gmt":"2026-10-09T10:47:53","slug":"from-market-research-to-business-support-how-companies-can-enter-vietnam-successfully","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/from-market-research-to-business-support-how-companies-can-enter-vietnam-successfully\/","title":{"rendered":"\u4ece\u5e02\u573a\u7814\u7a76\u5230\u4e1a\u52a1\u652f\u6301\uff1a\u4f01\u4e1a\u5982\u4f55\u6210\u529f\u8fdb\u5165\u8d8a\u5357"},"content":{"rendered":"

\"B&Company-Vietnam<\/strong><\/a><\/p>\n

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<\/i><\/div>

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

This article was originally written in English. To make our insights accessible to a wider audience, translated versions are provided using AI translation technology. For the latest updates or more detailed information, please also refer to the original English version.<\/em><\/p>\n

Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

Abstract<\/strong><\/h3>\n

Market research is an important first step for foreign companies considering Vietnam, providing insights into market demand, competition, regulations, and potential opportunities. However, understanding the market is only one part of entering it. Companies also need to identify suitable partners, establish business relationships, validate opportunities through direct engagement, and address practical implementation challenges. This article explores why market research alone may be insufficient and how complementary services, including business matching, business tours, and local operational support, can help companies move from market insights to actual business development. B&Company’s experience supporting Japanese companies and local governments illustrates the value of this integrated approach.<\/p>\n

Beyond Market Research: Practical Steps for Market Entry<\/strong><\/h3>\n

Market entry involves three connected stages: assessing the opportunity, validating business options, and implementing the chosen approach. The support required at each stage depends on the company\u2019s objectives and readiness to enter Vietnam.<\/p>\n

1. Assessing the market opportunity.<\/strong> Market research helps foreign businesses evaluate industry potential, understand competition, identify target customers, and assess regulatory requirements. It provides the evidence needed to decide whether to enter the market and which segments or business models to prioritize. Research may combine desk research with interviews, surveys, and field observations, depending on the questions that need to be answered.<\/p>\n

Different Roles of Market Research and Business Support<\/strong><\/p>\n\n\n\n\n\n\n\n
Criteria<\/strong><\/td>\nMarket research<\/strong><\/td>\nBusiness support<\/strong><\/td>\n<\/tr>\n
Purpose<\/td>\nUnderstand the Vietnam market, identify opportunities, and assess market-entry challenges and risks<\/td>\nSupport practical business development activities and facilitate connections with local partners<\/td>\n<\/tr>\n
Service<\/td>\nIndustry research, competitor analysis, customer interviews, expert interviews, market-entry assessment<\/td>\nPartner search, business matching, meeting arrangement, business tours, exhibition support<\/td>\n<\/tr>\n
Main output<\/td>\nMarket insights, analysis, recommendations, and potential market-entry directions<\/td>\nPartner lists, arranged meetings, business connections, and follow-up support<\/td>\n<\/tr>\n
When to use<\/td>\nWhen a company needs to understand the market before making business decisions<\/td>\nWhen a company is ready to approach potential partners and develop business opportunities<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: B&Company\u2019s synthesis<\/em><\/p>\n

2. Validating partners and operating conditions.<\/strong> Once a direction is identified, companies need to assess whether potential partners and locations meet their business requirements. Partner search and business matching support candidate screening, initial contact, and discussions about capabilities, commercial interests, and willingness to cooperate. Business tours and site visits can deepen this assessment through direct observation and face-to-face meetings. For example, factory visits help verify production capacity and quality control, while visits to retail outlets or potential investment locations help assess distribution coverage and local operating conditions. These activities turn a list of possible options into a clearer basis for partner and location selection.<\/p>\n

3. Supporting implementation and follow-up.<\/strong> After selecting a preferred approach, companies need to translate discussions into agreed actions. Local support can assist with bilingual communication, negotiation coordination, administrative procedures, and ongoing follow-up with partners. Clear responsibilities, timelines, and regular communication help maintain progress after initial meetings and address issues as they arise.<\/p>\n

Connecting these stages allows research findings to guide partner screening, field assessments to refine business decisions, and implementation support to carry those decisions forward. A coordinated approach also reduces repeated information gathering and provides continuity throughout the market-entry process.<\/p>\n

An Integrated Market-Entry Support Process<\/strong><\/p>\n

\"An<\/em><\/p>\n

Source: B&Company’s service framework. The process is illustrative; services can overlap and vary according to each client’s requirements.<\/em><\/p>\n

B&Company\u2019s Experience: Connecting Market Research with Business Development<\/strong><\/h3>\n

Founded in Japan in 2001 and operating in Vietnam since 2008, B&Company supports Japanese companies and organizations through its offices in Hanoi and Ho Chi Minh City. We combine local market knowledge with a broad network of businesses, experts, and institutions to help clients assess opportunities, identify suitable partners, and move forward with market entry.<\/p>\n

In 2025, our public-sector work included the Tokyo SME Support Desk Vietnam, the Kochi Vietnam Support Desk, and programs for Okayama Prefecture and JETRO. Activities ranged from market research and business consultation to partner searches, business matching, meeting coordination and trade-fair support, tailored to each program\u2019s objectives.<\/p>\n

Selected Public-Sector Market-Entry Support Projects Undertaken by B&Company in 2025<\/strong><\/p>\n\n\n\n\n\n\n\n\n
Project<\/strong><\/td>\nClient<\/strong><\/td>\nPurpose<\/strong><\/td>\nB&Company’s support<\/strong><\/td>\n<\/tr>\n
Tokyo SME Support Desk Vietnam<\/td>\nTokyo Metropolitan Small and Medium Enterprise Support Center<\/td>\nHelp Tokyo-based SMEs develop sales channels in Vietnam.<\/td>\nSupport desk operation, partner search, and Vietnam business information consulting.<\/td>\n<\/tr>\n
Kochi Vietnam Support Desk<\/td>\nKochi Prefectural Industrial Promotion Center<\/td>\nHelp Kochi-based SMEs expand their business in Vietnam.<\/td>\nSupport desk operation, sector-specific market reports, partner search, and promotional activities.<\/td>\n<\/tr>\n
Okayama Prefecture<\/td>\nOkayama Prefecture Marketing Promotion Office<\/td>\nHelp Okayama-based SMEs expand into Vietnam and Cambodia.<\/td>\nMarket research, consultation, business matching, meeting and local visit arrangements, trade-fair support, and local PR.<\/td>\n<\/tr>\n
JETRO Startup<\/td>\nJETRO Hanoi<\/td>\nExplore business models and collaboration opportunities with Vietnamese startups.<\/td>\nMeeting arrangements, logistics coordination, and meeting reports.<\/td>\n<\/tr>\n
JETRO FSS<\/td>\nJETRO Hanoi<\/td>\nConnect Japanese food and beverage exporters with Vietnamese buyers.<\/td>\nIdentification of Vietnamese food and beverage distributors and business matching arrangements.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: <\/em>B&Company<\/em><\/a><\/p>\n

The Kochi Vietnam Support Desk demonstrates the scale of this support. During the 2025\u20132026 term, the Desk supported 18 Kochi-based enterprises and introduced over 600 potential Vietnamese suppliers, partners, distributors and customers. It also presented Kochi products directly to more than 100 Vietnamese companies, facilitating approximately 40 online and in-person business discussions. These activities helped participating companies gather market feedback and establish contacts for further commercial discussions.<\/p>\n

Support also extends to exploring new areas of cooperation. In August 2026, B&Company helped coordinate a Kochi Prefecture delegation\u2019s field survey in Quang Tri and meetings with Vietnamese authorities. By examining disaster-affected locations and discussing local needs, the delegation explored potential applications for Kochi\u2019s disaster-prevention technologies, including erosion control and early-warning systems. The visit provided a basis for further discussions on solutions suited to Vietnam\u2019s conditions.<\/p>\n

Kochi Prefecture Delegation Surveys Disaster Prevention in Quang Tri<\/strong><\/p>\n

\"Kochi<\/em><\/p>\n

Source: <\/em>B&Company<\/em><\/a><\/p>\n

Implications for Companies Entering Vietnam<\/strong><\/h3>\n

Companies entering Vietnam should plan how market research will lead to practical action, with activities tailored to their business goals. Those seeking suppliers may need technical screening and factory visits. Businesses targeting consumers may prioritize distributor searches, product testing and buyer meetings, while direct investors may require regulatory guidance, location assessments and local coordination.<\/p>\n

Defining these needs early helps companies use research findings to select partners, allocate resources and prepare for implementation. Coordinating these activities also reduces duplicated work and keeps each stage focused on the same business objectives.<\/p>\n

Conclusion<\/strong><\/h3>\n

Market research helps companies identify opportunities in Vietnam. Taking those opportunities forward requires suitable partners, direct engagement and consistent local follow-up. Connecting these activities from the outset helps businesses make informed decisions and build relationships that support their market-entry plans.<\/p>\n

Operating in Vietnam since 2008, B&Company combines local knowledge with teams in Hanoi and Ho Chi Minh City. Our services span market research, partner searches, business matching, business tours and operational support, tailored to each client\u2019s objectives and stage of expansion[1]<\/a>.<\/p>\n

[1]<\/a> https:\/\/b-company.jp\/services\/<\/p>\n

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 1,000,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 24 3978 5165<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

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