{"id":25060,"date":"2026-08-25T13:39:49","date_gmt":"2026-08-25T06:39:49","guid":{"rendered":"https:\/\/b-company.jp\/?p=25060"},"modified":"2026-08-25T15:18:15","modified_gmt":"2026-08-25T08:18:15","slug":"short-report-on-beauty-and-personal-care-market-in-vietnam","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/short-report-on-beauty-and-personal-care-market-in-vietnam\/","title":{"rendered":"\u8d8a\u5357\u7f8e\u5bb9\u548c\u4e2a\u4eba\u62a4\u7406\u5e02\u573a\u77ed\u671f\u62a5\u544a"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"bc-report-detail-top-left-image wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide13-1.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide13-1.jpg 1280w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide13-1-300x169.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide13-1-1024x576.jpg 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide13-1-768x432.jpg 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide13-1-18x10.jpg 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_content_element wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"bc-report-detail-top-right\">\n\t<h1>#####HEADING#####<\/h1>\n\t<ul>\n\t\t<li>Total page: 8 pages<\/li>\n\t\t<li>Format: PDF<\/li>\n\t\t<li>Delivery date: #####DELIVERY_DATE#####<\/li>\n\t<\/ul>\n\t<div class=\"bc-report-button\">\n\t\t<a href=\"#####REQUEST_LINK#####\">Request<img decoding=\"async\" src=\"\/wp-content\/plugins\/bc-report-seller\/modules\/report-detail\/assets\/img\/icon-request.png\" alt=\"request\"\/><\/a>\n\n\t\t<span>#####PPRICING#####<\/span>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><div class=\"vc_general vc_tta vc_tta-tabs vc_tta-color-grey vc_tta-style-classic vc_tta-shape-rounded vc_tta-spacing-1 vc_tta-tabs-position-top vc_tta-controls-align-left\"><div class=\"vc_tta-tabs-container\"><ul class=\"vc_tta-tabs-list bc-no-auto-translate-database-services 3\"><li class=\"vc_tta-tab vc_active\" data-vc-tab><a href=\"#1774367301037-a68dc0f0-e071\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">Overview<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1774367301041-7563913f-a1c0\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">Table of content<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1774367304245-971d2eb9-1db2\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">Note<\/span><\/a><\/li><\/ul><\/div><div class=\"vc_tta-panels-container bc-no-auto-translate-database-services 4\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"1774367301037-a68dc0f0-e071\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1774367301037-a68dc0f0-e071\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Overview<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The beauty and personal care industry is emerging as a high-growth market. Rising incomes, a large young population, and strong demand for personal grooming are driving market expansion. Industry sales reached approximately 2.7 billion USD in 202497. Overseas brands are gaining popularity.<\/p>\n<h3>Basic Statistics<\/h3>\n<h3>Regulations<\/h3>\n<p>The beauty and personal care business is open to foreign investment under general trade and retail regulations. 100% foreign-owned enterprises can also enter this sector. Foreign-invested enterprises selling cosmetics require business registration and a retail license to engage in retail distribution (physical stores). A retail facility license is also required for each store. These are granted by the provincial\/municipal Department of Industry and Trade.<\/p>\n<p>All beauty or personal care products (whether imported or domestically produced) require notification to the Ministry of Health (Drug Administration Department) prior to sale. Companies must submit a complete set of documents per product, including Vietnamese labels, letters of authorization, and certificates of free sale to obtain a Cosmetic Product Notification (CPN) registration number. Sales are permitted only after the Ministry of Health issues the CPN number. Importers or manufacturers must prepare the product documentation and obtain approval.<\/p>\n<h3>Market Overview<\/h3>\n<p>The beauty products market is growing slowly at an annual rate of about 3%. The personal care segment (hair care, oral care, bath\/body, men&#8217;s grooming, etc.) is the largest, accounting for 45% in 2024 at 1.2 billion USD. Skincare followed at about 30% (800 million USD), and makeup at about 22% (600 million USD).<\/p>\n<p>The primary distribution channels are supermarkets, specialty cosmetics stores, small shops, and EC. Modern channels (national chains and mall stores) are expanding. Global chains like Guardian (DFI Retail) and Watsons (CK Hutchison) each operate over 100 stores, while domestic pharmacy chains such as FPT Long Chau and pharmacy collectively exceed 3,000 stores.E- commerce is also gaining attention, with online share surging from 9% in 2019 to 19% in 2023. Social media platforms like TikTok and Shopee Live significantly influence purchasing decisions.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1774367301041-7563913f-a1c0\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1774367301041-7563913f-a1c0\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Table of content<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Beauty and Personal\u00a0 Care Market<\/p>\n<ol>\n<li>Basic Statistics<\/li>\n<li>Regulations<\/li>\n<li>Market Overview<\/li>\n<li>Major Players<\/li>\n<li>Market Trends<\/li>\n<\/ol>\n<p>[Special Topic] Natural Beauty Market<\/p>\n<ol>\n<li>Market Size<\/li>\n<li>Key Growth Drivers: Rising Health and Environmental Awareness<\/li>\n<li>Major Brands<\/li>\n<li>Challenges: Price differences, certifications<\/li>\n<li>Growth Opportunities<\/li>\n<\/ol>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1774367304245-971d2eb9-1db2\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1774367304245-971d2eb9-1db2\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Note<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>This report and all materials directly related to it are properties of B&amp;Company. All rights reserved. No parts of this report may be reproduced or transmitted in any form or by any means without the prior written permission.<\/p>\n<p>Should you wish to use this report for any purposes, please kindly contact B&amp;Company through the following given email address for further reference about the terms of use: info@b-company.jp<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_content_element wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\tFor more Information:<br\/>info@b-company.jp<br\/>+ (84) 24 3978 5165\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u7f8e\u5bb9\u548c\u4e2a\u4eba\u62a4\u7406\u884c\u4e1a\u6b63\u5728\u9010\u6e10\u6210\u4e3a\u4e00\u4e2a\u9ad8\u589e\u957f\u5e02\u573a\u3002\u6536\u5165\u589e\u52a0\u3001\u5e74\u8f7b\u4eba\u53e3\u4f17\u591a\u4ee5\u53ca\u5bf9\u4e2a\u4eba\u62a4\u7406\u7684\u5f3a\u70c8\u9700\u6c42\u6b63\u5728\u63a8\u52a8\u5e02\u573a\u6269\u5f20.<\/p>","protected":false},"author":12,"featured_media":25214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1941,1282],"tags":[],"class_list":["post-25060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-care","category-publications-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Short Report on Beauty and Personal Care Market in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/short-report-on-beauty-and-personal-care-market-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Short Report on Beauty and Personal Care Market in Vietnam\" \/>\n<meta property=\"og:description\" content=\"The beauty and personal care industry is emerging as a high-growth market. 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