{"id":24332,"date":"2026-04-20T17:28:18","date_gmt":"2026-04-20T10:28:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=24332"},"modified":"2026-04-20T17:28:18","modified_gmt":"2026-04-20T10:28:18","slug":"from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/","title":{"rendered":"\u4ece\u6d4f\u89c8\u91cf\u5230\u8ba2\u5355\u91cf\uff1a\u793e\u4ea4\u7535\u5546\u5982\u4f55\u91cd\u5851\u8d8a\u5357\u96f6\u552e\u4e1a"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company \u662f\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u6210\u7acb\u7684\u9996\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/em><\/p>\n<p><em>\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u4e86\u89e3\u51c6\u786e\u5185\u5bb9\u3002\u867d\u7136\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u6587\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5355\u72ec\u68c0\u67e5\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002 <\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n<p>\u968f\u7740\u793e\u4ea4\u4e92\u52a8\u3001\u5a31\u4e50\u548c\u5546\u4e1a\u7684\u65e5\u76ca\u878d\u5408\uff0c\u8d8a\u5357\u7684\u96f6\u552e\u751f\u6001\u7cfb\u7edf\u6b63\u5728\u7ecf\u5386\u4e00\u573a\u91cd\u5927\u53d8\u9769\u3002\u793e\u4ea4\u7535\u5546\u2014\u2014\u5373\u878d\u5165\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u7684\u8d2d\u7269\u2014\u2014\u5df2\u4ece\u4e00\u79cd\u5c0f\u4f17\u8d8b\u52bf\u53d1\u5c55\u6210\u4e3a\u8d8a\u5357\u96f6\u552e\u7ecf\u6d4e\u7684\u5173\u952e\u9a71\u52a8\u529b\u3002\u52302025\u5e74\u5e95\uff0c\u8d8a\u5357\u793e\u4ea4\u7535\u5546\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u523050\u4ebf\u7f8e\u5143\uff0c\u5e74\u5747\u589e\u957f\u7387\u8fbe25.4%\uff0c\u6b64\u524d\u57282021\u5e74\u81f32024\u5e74\u95f4\u7ecf\u5386\u4e86\u5feb\u901f\u6269\u5f20\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u9ad8\u8fbe37.7%\u3002\u9884\u8ba1\u52302030\u5e74\uff0c\u8be5\u5e02\u573a\u89c4\u6a21\u5c06\u7ffb\u4e00\u756a\uff0c\u8fbe\u5230\u7ea6102.1\u4ebf\u7f8e\u5143\uff0c\u8fd9\u53cd\u6620\u51fa\u793e\u4ea4\u7535\u5546\u5df2\u957f\u671f\u878d\u5165\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u4e60\u60ef\u3002<u>1<\/u>].<\/p>\n<p>\u8fd9\u79cd\u8f6c\u53d8\u6b63\u5728\u91cd\u5851\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u65c5\u7a0b\u3002\u4f20\u7edf\u7684\u7535\u5b50\u5546\u52a1\u4f9d\u8d56\u4e8e\u57fa\u4e8e\u610f\u56fe\u7684\u641c\u7d22\uff0c\u6d88\u8d39\u8005\u4e3b\u52a8\u5bfb\u627e\u7279\u5b9a\u4ea7\u54c1\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u793e\u4ea4\u7535\u5546\u662f\u7531TikTok\u3001Facebook\u548cZalo\u7b49\u5e73\u53f0\u4e0a\u7684\u5a31\u4e50\u4fe1\u606f\u6d41\u4e2d\u57fa\u4e8e\u7b97\u6cd5\u7684\u53d1\u73b0\u9a71\u52a8\u7684\u3002<u>2<\/u>\u8fd9\u79cd\u201c\u5185\u5bb9\u5230\u8d2d\u7269\u8f66\u201d\u6a21\u5f0f\u663e\u8457\u7f29\u77ed\u4e86\u8d2d\u4e70\u6d41\u7a0b\uff0c\u4f7f\u7528\u6237\u53ea\u9700\u70b9\u51fb\u51e0\u4e0b\u5373\u53ef\u4ece\u6d4f\u89c8\u5185\u5bb9\u8fc7\u6e21\u5230\u4e0b\u5355\u3002<u>3<\/u>\u8fd9\u4e00\u8d8b\u52bf\u4e3b\u8981\u7531Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u63a8\u52a8\uff0c\u4ed6\u4eec\u5728\u8d2d\u4e70\u51b3\u7b56\u4e2d\u4f18\u5148\u8003\u8651\u771f\u5b9e\u6027\u3001\u4e92\u52a8\u6027\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\u3002<u>7<\/u>].<\/p>\n<h3><strong>\u793e\u4ea4\u7535\u5546\u2014\u2014\u4e00\u79cd\u5feb\u901f\u53d1\u5c55\u7684\u5728\u7ebf\u8d2d\u7269\u65b9\u5f0f<\/strong><\/h3>\n<p>\u8d8a\u5357\u793e\u4ea4\u7535\u5546\u7684\u589e\u957f\u5e76\u975e\u5b64\u7acb\u4e8b\u4ef6\uff0c\u800c\u662f\u96f6\u552e\u57fa\u7840\u8bbe\u65bd\u201c\u8de8\u8d8a\u5f0f\u53d1\u5c55\u201d\u7684\u7ed3\u679c\u3002\u4e0e\u897f\u65b9\u5e02\u573a\u9010\u6b65\u4ece\u4f20\u7edf\u5b9e\u4f53\u5e97\u8fc7\u6e21\u5230\u5927\u578b\u8fde\u9501\u96f6\u552e\uff0c\u518d\u5230\u7535\u5b50\u5546\u52a1\u4e0d\u540c\uff0c\u8d8a\u5357\u8df3\u8fc7\u4e86\u5176\u4e2d\u51e0\u4e2a\u9636\u6bb5\u3002\u79fb\u52a8\u4e92\u8054\u7f51\u548c\u667a\u80fd\u624b\u673a\u7684\u5feb\u901f\u666e\u53ca\uff0c\u4f7f\u5f97\u6d88\u8d39\u8005\u80fd\u591f\u76f4\u63a5\u4ece\u4f20\u7edf\u7684\u83dc\u5e02\u573a\u548c\u5206\u6563\u7684\u6742\u8d27\u5e97\u8f6c\u5411\u6210\u719f\u7684\u3001\u79fb\u52a8\u4f18\u5148\u7684\u793e\u4ea4\u8d2d\u7269\u73af\u5883\u3002<u>2]<\/u>.<\/p>\n<p style=\"text-align: center;\"><strong>\u56fe1\uff1a\u8d8a\u5357\u793e\u4ea4\u7535\u5546\u884c\u4e1a\u548c\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7684\u589e\u957f\u52a8\u6001\uff082023-2030\u5e74\uff09<\/strong><\/p>\n<p style=\"text-align: center;\">\u5355\u4f4d\uff1a\u5341\u4ebf\u7f8e\u5143<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-24336\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam.png\" alt=\"Growth dynamics of the social commerce sector and e-commerce market in Vietnam\" width=\"583\" height=\"267\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam.png 1001w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam-300x138.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam-768x352.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam-18x8.png 18w\" sizes=\"(max-width: 583px) 100vw, 583px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u8d44\u6599\u6765\u6e90\uff1aB&amp;Company \u7684\u7efc\u5408\u62a5\u544a<\/em><\/p>\n<p>\u5982\u56fe1\u6240\u793a\uff0c\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u5e02\u573a\u89c4\u6a21\u9884\u8ba1\u57282025\u5e74\u8fbe\u5230280\u4ebf\u7f8e\u5143\u3002\u5176\u4e2d\uff0c\u793e\u4ea4\u7535\u5546\u5360\u5e02\u573a\u603b\u503c\u768417.8%\uff0c\u8f832023\u5e74\u589e\u957f25.4%<u>1<\/u>].<\/p>\n<p>\u8fd9\u4e00\u589e\u957f\u4e3b\u8981\u7531\u8d8a\u5357\u5e74\u8f7b\u4e14\u7cbe\u901a\u6280\u672f\u7684\u7fa4\u4f53\u63a8\u52a8\u3002\u622a\u81f32025\u5e741\u6708\uff0c\u8be5\u56fd\u62e5\u67097620\u4e07\u793e\u4ea4\u5a92\u4f53\u7528\u6237\uff0c\u5360\u603b\u4eba\u53e3\u768475.2%\u3002<u>4<\/u>\u667a\u80fd\u624b\u673a\u5728\u7f51\u4e0a\u8d2d\u7269\u8005\u4e2d\u51e0\u4e4e\u666e\u53ca\uff0c92% \u4f7f\u7528\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u8d2d\u7269\u3002<u>3<\/u>Z\u4e16\u4ee3\u7ea6\u5360\u5e02\u573a\u4efd\u989d\u768435%\uff0c\u5728\u5851\u9020\u6d88\u8d39\u8d8b\u52bf\u65b9\u9762\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u4ed6\u4eec\u7684\u8d2d\u7269\u884c\u4e3a\u901a\u5e38\u53d7\u4eab\u4e50\u4e3b\u4e49\u52a8\u673a\u9a71\u52a8\uff0c\u53d1\u73b0\u4ea7\u54c1\u7684\u4e50\u8da3\u4e0e\u4ea7\u54c1\u7684\u5b9e\u7528\u4ef7\u503c\u540c\u7b49\u91cd\u8981\u3002\u8be5\u7fa4\u4f53\u53d7\u793e\u4ea4\u5a92\u4f53\u75c5\u6bd2\u5f0f\u4f20\u64ad\u8d8b\u52bf\u5f71\u54cd\u7684\u53ef\u80fd\u6027\u9ad8\u51fa51%\uff0c\u5728\u8d2d\u4e70\u524d\u4f9d\u8d56\u5fae\u578b\u7f51\u7ea2\u8bc4\u8bba\u7684\u53ef\u80fd\u6027\u9ad8\u51fa55%\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5343\u79a7\u4e00\u4ee3\u4f9d\u7136\u4fdd\u6301\u7740\u5f88\u9ad8\u7684\u8d2d\u7269\u6d3b\u8dc3\u5ea6\uff0c\u4e14\u5355\u7b14\u8ba2\u5355\u91d1\u989d\u5f80\u5f80\u66f4\u9ad8\uff0c\u5e73\u5747\u8ba2\u5355\u91d1\u989d\u7ea6\u4e3a125\u7f8e\u5143\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u65f6\u66f4\u91cd\u89c6\u6e05\u6670\u7684\u9000\u8d27\u653f\u7b56\u548c\u7075\u6d3b\u7684\u7269\u6d41\u5b89\u6392\u3002<u>2<\/u>].<\/p>\n<p style=\"text-align: center;\"><strong>\u56fe2\uff1a <\/strong><strong>\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u6309\u4ea4\u6613\u989d\u5212\u5206\u7684\u5e02\u573a\u4efd\u989d\uff082025\u5e74\u7b2c\u4e09\u5b63\u5ea6\uff09<\/strong><\/p>\n<p style=\"text-align: center;\">\u5355\u4f4d\uff1a%<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-24335\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025.png\" alt=\"Market share of e-commerce platforms by transaction value in Vietnam (Q3-2025)\" width=\"485\" height=\"275\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025.png 668w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025-300x170.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025-18x10.png 18w\" sizes=\"(max-width: 485px) 100vw, 485px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u8d44\u6599\u6765\u6e90\uff1aVinVentures\u53d1\u5e03\u7684\u300a2025\u5e74\u8d8a\u5357\u79d1\u6280\u4e0e\u98ce\u9669\u6295\u8d44\u5c55\u671b\u300b<\/em><\/p>\n<p>\u5173\u4e8e\u7ade\u4e89\u683c\u5c40\uff0c\u6839\u636e\u2026\u2026 <em>\u8d8a\u5357\u79d1\u6280\u4e0e\u98ce\u9669\u6295\u8d44\u5c55\u671b 2025<\/em> \u636eVinVentures\u62a5\u9053\uff0c\u8d8a\u5357\u7684\u6570\u5b57\u96f6\u552e\u5e02\u573a\u5df2\u8fc5\u901f\u6574\u5408\u3002\u6b64\u524d\u5206\u6563\u7684\u5e02\u573a\u73b0\u5728\u7531Shopee\u548cTikTok Shop\u4e24\u5bb6\u516c\u53f8\u4e3b\u5bfc\uff0c\u8fd9\u4e24\u5bb6\u516c\u53f8\u5408\u8ba1\u5360\u636e\u4e86\u524d\u56db\u5927\u5e73\u53f097%\u7684\u5e02\u573a\u4efd\u989d\u3002<u>2<\/u>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4e2d\u56fd\u80cc\u666f\u7684TikTok Shop\u6b63\u5728\u8fc5\u901f\u7f29\u5c0f\u4e0e\u5e02\u573a\u9886\u5bfc\u8005Shopee\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002<u>5<\/u>].<\/p>\n<h3><strong>\u8d8a\u5357\u96f6\u552e\u4e1a\u683c\u5c40\uff1a\u5411\u6570\u5b57\u5316\u5e73\u53f0\u8f6c\u578b<\/strong><\/h3>\n<p>\u8d8a\u5357\u96f6\u552e\u5e02\u573a\u6b63\u5728\u7ecf\u5386\u4e00\u573a\u91cd\u5927\u53d8\u9769\uff0c\u4ece\u4f20\u7edf\u6a21\u5f0f\u8f6c\u5411\u4ee5\u793e\u4ea4\u7535\u5546\u4e3a\u5173\u952e\u589e\u957f\u9a71\u52a8\u529b\u7684\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u88681\uff1a\u8d2d\u7269\u6a21\u5f0f\u7684\u53d8\u5316<\/strong><\/p>\n<table class=\"aligncenter\" style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\"><strong>\u7279\u5f81<\/strong><\/td>\n<td style=\"width: 30.125%;\" width=\"237\"><strong>\u65e7\u6b3e\uff08<\/strong><strong>\u641c\u7d22\u610f\u56fe\uff09<\/strong><\/td>\n<td style=\"width: 30.125%;\" width=\"237\"><strong>\u65b0\u578b\u53f7 <\/strong><strong>\uff08\u8d2d\u7269\u5a31\u4e50\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">\u52a8\u673a<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\u56e0\u73b0\u6709\u9700\u6c42\u800c\u8d2d\u4e70\uff08\u4e3b\u52a8\u8d2d\u4e70\uff09<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\u8d2d\u4e70\u662f\u56e0\u4e3a\u5b83\u6709\u8da3\/\u597d\u73a9\uff08\u88ab\u52a8\/\u611f\u6027\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">\u505a\u51fa\u51b3\u5b9a\u6240\u9700\u7684\u65f6\u95f4<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\u8017\u65f6\u8f83\u957f\uff08\u4ef7\u683c\u6bd4\u8f83\uff0c\u9605\u8bfb\u591a\u65b9\u8bc4\u8bba\uff09<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\u975e\u5e38\u7b80\u77ed\uff08\u76f4\u64ad\u671f\u95f4\u7acb\u5373\u5b8c\u6210\u4ea4\u6613\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">\u4e3b\u9891\u9053<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\u8c37\u6b4c\u3001\u7f51\u7ad9\u3001\u641c\u7d22\u680f\u3001\u7535\u5b50\u5546\u52a1\u5e73\u53f0<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">TikTok\u3001Facebook Reels\u3001YouTube Shorts<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">\u4fe1\u4efb\u56e0\u7d20<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\u5927\u54c1\u724c\uff0c\u7535\u89c6\u5e7f\u544a<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005 (KOC)\u3001\u5173\u952e\u610f\u89c1\u5356\u5bb6 (KOS)\u3001\u771f\u5b9e\u4e16\u754c\u7ecf\u9a8c\uff08\u4fe1\u606f\u83b7\u53d6\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><em>B&amp;Company \u7684\u5408\u6210<\/em><\/p>\n<p><strong>\u201c\u4fe1\u606f\u83b7\u53d6\u201d\u65f6\u4ee3<\/strong><\/p>\n<p>\u5982\u4eca\u7684\u6d88\u8d39\u8005\u5bf9\u7cbe\u5fc3\u7f16\u6392\u7684\u5185\u5bb9\u6216\u5343\u7bc7\u4e00\u5f8b\u7684\u5e7f\u544a\u975e\u5e38\u654f\u611f\u3002\u6210\u529f\u7684\u5185\u5bb9\u4e0d\u518d\u4ec5\u4ec5\u662f\u5ba3\u79f0\u4ea7\u54c1\u597d\uff0c\u800c\u662f\u5fc5\u987b\u63d0\u4f9b\u771f\u6b63\u7684\u4ef7\u503c\u548c\u771f\u5b9e\u7684\u89c1\u89e3\u2014\u2014\u4f8b\u5982\uff0c\u5206\u4eab\u4f7f\u7528\u4ea7\u54c1\u4e00\u6bb5\u65f6\u95f4\u540e\u7684\u771f\u5b9e\u4f53\u9a8c\uff0c\u5305\u62ec\u54c1\u724c\u53ef\u80fd\u4e0d\u4f1a\u7740\u91cd\u5f3a\u8c03\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\u3002\u56e0\u6b64\uff0c\u5c06\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u4e2d\u7684 EEAT \u539f\u5219\uff08\u7ecf\u9a8c\u3001\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\uff09\u5e94\u7528\u4e8e\u77ed\u89c6\u9891\u5185\u5bb9\uff0c\u5bf9\u4e8e\u5efa\u7acb\u4fe1\u8a89\u548c\u957f\u671f\u5ba2\u6237\u5fe0\u8bda\u5ea6\u81f3\u5173\u91cd\u8981\u3002<u>8<\/u>].<\/p>\n<p><strong>\u5356\u65b9\u4e24\u6781\u5206\u5316<\/strong><\/p>\n<p>\u5356\u5bb6\u6570\u91cf\u7684\u4e0b\u964d\uff08Shopee -32%\uff0cLazada -24.7%\uff09\u8868\u660e\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u901a\u8fc7\u7b80\u5355\u5730\u53d1\u5e03\u4ea7\u54c1\u4fe1\u606f\u6765\u5728\u7ebf\u9500\u552e\u7684\u65f6\u4ee3\u6b63\u5728\u7ed3\u675f[<u>10<\/u>\u5e02\u573a\u6b63\u53d8\u5f97\u65e5\u76ca\u4e13\u4e1a\u5316\uff0c\u53ea\u6709\u5177\u5907\u5f3a\u5927\u8fd0\u8425\u80fd\u529b\uff08\u4f8b\u5982\u9ad8\u6548\u7684\u7269\u6d41\u3001\u53ef\u9760\u7684\u552e\u540e\u670d\u52a1\u4ee5\u53ca\u521b\u9020\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u7684\u80fd\u529b\uff09\u7684\u5356\u5bb6\u624d\u80fd\u4fdd\u6301\u7ade\u4e89\u529b\u3002\u6b64\u5916\uff0c\u5c06\u4e8e2025\u5e747\u67081\u65e5\u751f\u6548\u7684\u65b0\u7a0e\u6536\u6cd5\u89c4\u2014\u2014\u7b2c117\/2025\/N\u0110\u2011CP\u53f7\u6cd5\u4ee4\u2014\u2014\u9884\u8ba1\u5c06\u8d77\u5230\u6700\u7ec8\u7b5b\u9009\u4f5c\u7528\uff0c\u6dd8\u6c70\u975e\u6b63\u89c4\u548c\u4e0d\u900f\u660e\u7684\u5356\u5bb6\uff0c\u5e76\u5c06\u5e02\u573a\u8f6c\u5411\u66f4\u52a0\u89c4\u8303\u5316\u7684\u4f01\u4e1a\u548c\u6ce8\u518c\u5bb6\u5ead\u3002<u>9<\/u>].<\/p>\n<p><strong>\u4eba\u5de5\u667a\u80fd\u5df2\u4e0d\u518d\u662f\u53ef\u9009\u9879\u3002<\/strong><\/p>\n<p>\u76ee\u524d\u5df2\u6709\u7ea6 80% \u4f4d\u8425\u9500\u4eba\u5458\u5728\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u90a3\u4e9b\u4e0d\u91c7\u7528\u4eba\u5de5\u667a\u80fd\u7684\u8425\u9500\u4eba\u5458\u5c06\u9762\u4e34\u4e25\u91cd\u843d\u540e\u7684\u98ce\u9669\u3002<u>8<\/u>\u4eba\u5de5\u667a\u80fd\u5982\u4eca\u5728\u8425\u9500\u9886\u57df\u626e\u6f14\u7740\u81f3\u5173\u91cd\u8981\u7684\u89d2\u8272\uff0c\u5b83\u80fd\u591f\u5b9e\u73b0\u5927\u89c4\u6a21\u4e2a\u6027\u5316\u2014\u2014\u5728\u5ba2\u6237\u4e3b\u52a8\u641c\u7d22\u4e4b\u524d\u5c31\u63a8\u8350\u4ea7\u54c1\u6216\u5185\u5bb9\u2014\u2014\u5e76\u52a0\u901f\u5185\u5bb9\u5236\u4f5c\u3002\u4e00\u4e2a\u7b80\u5355\u7684\u6982\u5ff5\u6216\u811a\u672c\u53ef\u4ee5\u5feb\u901f\u8f6c\u5316\u4e3a\u591a\u4e2a\u89c6\u9891\u6216\u89c6\u89c9\u7d20\u6750\uff0c\u4ee5\u6ee1\u8db3\u4e0d\u540c\u5ba2\u6237\u7fa4\u4f53\u7684\u9700\u6c42\u3002<\/p>\n<h3><strong>\u7ed3\u8bba<\/strong><\/h3>\n<p>\u8d8a\u5357\u793e\u4ea4\u7535\u5546\u5e02\u573a\u6b63\u7ecf\u5386\u5feb\u901f\u589e\u957f\uff0c\u9884\u8ba1\u52302030\u5e74\u5c06\u8fbe\u5230102.1\u4ebf\u7f8e\u5143\uff0c\u8fd9\u4e3b\u8981\u5f97\u76ca\u4e8e\u5a31\u4e50\u3001\u793e\u4ea4\u4e92\u52a8\u548c\u5728\u7ebf\u8d2d\u7269\u7684\u878d\u5408\u3002\u8be5\u5e02\u573a\u7684\u6d3b\u529b\u4e3b\u8981\u6e90\u4e8e\u7cbe\u901a\u79d1\u6280\u7684\u5e74\u8f7b\u4e00\u4ee3\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\uff0c\u4ed6\u4eec\u504f\u7231\u4e2a\u6027\u5316\u3001\u771f\u5b9e\u7684\u8d2d\u7269\u4f53\u9a8c\u3002Shopee\u548cTikTok Shop\u7b49\u7535\u5546\u5e73\u53f0\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u800c\u793e\u4ea4\u7535\u5546\u6b63\u901a\u8fc7\u7f29\u77ed\u8d2d\u4e70\u5468\u671f\u548c\u201c\u5185\u5bb9\u5230\u8d2d\u7269\u8f66\u201d\u6a21\u5f0f\u91cd\u5851\u6d88\u8d39\u8005\u884c\u4e3a\u3002\u8fd9\u79cd\u8f6c\u53d8\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u673a\u9047\uff0c\u4f7f\u5176\u80fd\u591f\u5145\u5206\u5229\u7528\u4e0d\u65ad\u53d1\u5c55\u7684\u6570\u5b57\u96f6\u552e\u73af\u5883\uff0c\u5c24\u5176\u662f\u5728\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3001\u521b\u4f5c\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u4ee5\u53ca\u5229\u7528\u4eba\u5de5\u667a\u80fd\u8fdb\u884c\u4e2a\u6027\u5316\u8425\u9500\u65b9\u9762\u3002\u968f\u7740\u5e02\u573a\u5411\u66f4\u52a0\u4e13\u4e1a\u5316\u7684\u65b9\u5411\u53d1\u5c55\uff0c\u4ee5\u53ca\u8bf8\u5982\u7b2c117\/2025\/N\u0110-CP\u53f7\u6cd5\u4ee4\u7b49\u76d1\u7ba1\u63aa\u65bd\u7684\u5b9e\u65bd\uff0c\u80fd\u591f\u9002\u5e94\u8fd9\u4e9b\u53d8\u5316\u7684\u4f01\u4e1a\u5c06\u5728\u8fd9\u4e2a\u84ec\u52c3\u53d1\u5c55\u7684\u884c\u4e1a\u4e2d\u627e\u5230\u589e\u957f\u673a\u4f1a\u3002<\/p>\n<h3><strong>\u9605\u8bfb\u66f4\u591a<\/strong><\/h3>\n<blockquote class=\"wp-embedded-content\" data-secret=\"z1ZnQlEHwG\"><p><a href=\"https:\/\/b-company.jp\/zh\/unleashing-the-potential-social-commerces-growth-and-business-opportunities-in-vietnam\/\">\u8d8a\u5357\u793e\u4ea4\u5546\u52a1\u7684\u589e\u957f\u548c\u5546\u4e1a\u673a\u4f1a<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201c\u8d8a\u5357\u793e\u4ea4\u7535\u5546\u7684\u589e\u957f\u4e0e\u5546\u673a\u201d\u2014\u2014B-Company\" src=\"https:\/\/b-company.jp\/unleashing-the-potential-social-commerces-growth-and-business-opportunities-in-vietnam\/embed\/#?secret=B2yNQRJX0Q#?secret=z1ZnQlEHwG\" data-secret=\"z1ZnQlEHwG\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"gBbUhQTygl\"><p><a href=\"https:\/\/b-company.jp\/zh\/vietnams-new-e-commerce-law-122-2025-qh15-key-provisions-and-implications\/\">\u8d8a\u5357\u65b0\u7535\u5b50\u5546\u52a1\u6cd5122\/2025\/QH15\uff1a\u4e3b\u8981\u6761\u6b3e\u53ca\u5f71\u54cd<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201c\u8d8a\u5357\u65b0\u7535\u5b50\u5546\u52a1\u6cd5 122\/2025\/QH15\uff1a\u4e3b\u8981\u6761\u6b3e\u53ca\u5f71\u54cd\u201d\u2014\u2014B-Company\" src=\"https:\/\/b-company.jp\/vietnams-new-e-commerce-law-122-2025-qh15-key-provisions-and-implications\/embed\/#?secret=WDoaX0RKPW#?secret=gBbUhQTygl\" data-secret=\"gBbUhQTygl\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><em>*\u5982\u679c\u60a8\u60f3\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u6ce8\u660e\u6765\u6e90\u4ee5\u53ca\u539f\u59cb\u6587\u7ae0\u7684\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B\uff06Company<\/em><\/strong><\/p>\n<p>\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>\u4fe1\u606f@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u53c2\u8003\uff1a<\/strong><\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/05\/15\/3082051\/28124\/en\/Vietnam-Social-Commerce-Intelligence-Report-2025-Market-to-Grow-by-25-4-to-Reach-5-Billion-this-Year-Future-Growth-Dynamics-to-2030.html\">1. https:\/\/www.globenewswire.com\/news-release\/2025\/05\/15\/3082051\/28124\/en\/Vietnam-Social-Commerce-Intelligence-Report-2025-Market-to-Grow-by-25-4-to-Reach-5-Billion-this-Year-Future-Growth-Dynamics-to-2030.html<\/a><\/p>\n<p><a href=\"https:\/\/www.flynde.com\/blog\/livestreaming-vietnam\">2. https:\/\/www.flynde.com\/blog\/livestreaming-vietnam<\/a><\/p>\n<p><a href=\"https:\/\/opollo.onpoint.vn\/blog\/social-commerce-on-the-rise-in-vietnam-2025-outlook\/\">3. https:\/\/opollo.onpoint.vn\/blog\/social-commerce-on-the-rise-in-vietnam-2025-outlook\/<\/a><\/p>\n<p><a href=\"https:\/\/datareportal.com\/reports\/digital-2025-vietnam\">4. https:\/\/datareportal.com\/reports\/digital-2025-vietnam<\/a><\/p>\n<p><a href=\"https:\/\/theinvestor.vn\/vietnam-e-commerce-rivalry-intensifies-as-tiktok-shop-surges-shopee-growth-slows-d18039.html\">5. https:\/\/theinvestor.vn\/vietnam-e-commerce-rivalry-intensifies-as-tiktok-shop-surges-shopee-growth-slows-d18039.html<\/a><\/p>\n<p><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce\">6. https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce<\/a><\/p>\n<p><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce-phan-2\">7. https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce-phan-2<\/a><\/p>\n<p><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-affiliate-marketing-2025-tai-dong-nam-a-va-du-bao-chien-luoc-2026\">8. https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-affiliate-marketing-2025-tai-dong-nam-a-va-du-bao-chien-luoc-2026<\/a><\/p>\n<p><a href=\"https:\/\/vir.com.vn\/e-commerce-market-undergoes-transformation-amid-rising-competition-and-regulation-144149.html\">9. https:\/\/vir.com.vn\/e-commerce-market-undergoes-transformation-amid-rising-competition-and-regulation-144149.html<\/a><\/p>\n<p><a href=\"https:\/\/en.vcci.com.vn\/economic-news\/online-retail-sales-in-vietnam-jump-35-to-over-16-bln-in-2025-report-114817\">10. https:\/\/en.vcci.com.vn\/economic-news\/online-retail-sales-in-vietnam-jump-35-to-over-16-bln-in-2025-report-114817<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5230 2025 \u5e74\u5e95\uff0c\u8d8a\u5357\u793e\u4ea4\u7535\u5546\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u5230 50 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 25.4%\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u4e3a 37.7%\u3002<\/p>","protected":false},"author":12,"featured_media":24337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,1487,1490,75,1357],"tags":[1264,1130],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From views to orders: How Social commerce is rewiring Vietnam\u2019s retail - B-Company<\/title>\n<meta name=\"description\" content=\"By the end of 2025, Vietnam social commerce market reached USD 5.0 billion, growing 25.4% year-on-year, with a CAGR of 37.7%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From views to orders: How Social commerce is rewiring Vietnam\u2019s retail - B-Company\" \/>\n<meta property=\"og:description\" content=\"By the end of 2025, Vietnam social commerce market reached USD 5.0 billion, growing 25.4% year-on-year, with a CAGR of 37.7%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/zh\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-20T10:28:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Vietnam-social-commerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/zh\/#website\",\"url\":\"https:\/\/b-company.jp\/zh\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/zh\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/#primaryimage\",\"inLanguage\":\"zh-CN\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Vietnam-social-commerce.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Vietnam social commerce\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/#webpage\",\"url\":\"https:\/\/b-company.jp\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/\",\"name\":\"From views to orders: How Social commerce is rewiring Vietnam\\u2019s retail - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/zh\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/#primaryimage\"},\"datePublished\":\"2026-04-20T10:28:18+00:00\",\"dateModified\":\"2026-04-20T10:28:18+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/zh\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"By the end of 2025, Vietnam social commerce market reached USD 5.0 billion, growing 25.4% year-on-year, with a CAGR of 37.7%.\",\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/zh\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B&amp; Company\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/zh\/#personlogo\",\"inLanguage\":\"zh-CN\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d1ba67df903c626f39b0344b14b25e4?s=96&d=mm&r=g\",\"caption\":\"B&amp; Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/24332"}],"collection":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/comments?post=24332"}],"version-history":[{"count":1,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/24332\/revisions"}],"predecessor-version":[{"id":24338,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/24332\/revisions\/24338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media\/24337"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media?parent=24332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/categories?post=24332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/tags?post=24332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}