{"id":23662,"date":"2026-01-31T15:52:16","date_gmt":"2026-01-31T08:52:16","guid":{"rendered":"https:\/\/b-company.jp\/?p=23662"},"modified":"2026-01-31T15:52:16","modified_gmt":"2026-01-31T08:52:16","slug":"increase-of-the-middle-class-in-rural-areas-of-vietnam-the-driver-for-modern-retail","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/increase-of-the-middle-class-in-rural-areas-of-vietnam-the-driver-for-modern-retail\/","title":{"rendered":"\u8d8a\u5357\u519c\u6751\u5730\u533a\u4e2d\u4ea7\u9636\u7ea7\u7684\u58ee\u5927\uff1a\u73b0\u4ee3\u96f6\u552e\u4e1a\u7684\u9a71\u52a8\u529b"},"content":{"rendered":"<p><span data-contrast=\"auto\"><div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><\/span><i><span data-contrast=\"auto\">B&amp;Company \u662f\u7b2c\u4e00\u5bb6\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/span><\/i><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">\u5728\u672c\u201c\u8d8a\u5357\u7b80\u62a5\u201d\u680f\u76ee\u4e2d\uff0cB&amp;Company \u7684\u9752\u5e74\u7814\u7a76\u4eba\u5458\u5c06\u53ca\u65f6\u63d0\u4f9b\u6709\u5173\u8d8a\u5357\u5de5\u4e1a\u8d8b\u52bf\u3001\u6d88\u8d39\u8d8b\u52bf\u548c\u793e\u4f1a\u8fd0\u52a8\u7684\u4fe1\u606f\u3002<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4e3a\u81ea\u52a8\u7ffb\u8bd1\u7248\u672c\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\u3002\u5c3d\u7ba1\u6211\u4eec\u529b\u6c42\u786e\u4fdd\u539f\u59cb\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u60a8\u81ea\u884c\u6838\u5b9e\u6bcf\u6761\u4fe1\u606f\u3002\u6587\u4e2d\u7684\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u5404\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002\u00a0<\/span><\/i><span data-contrast=\"auto\"><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>\u8d8a\u5357\u4e2d\u4ea7\u9636\u7ea7\u6b63\u5728\u8fc5\u901f\u58ee\u5927\uff0c\u5e76\u65e5\u76ca\u4ece\u4e3b\u8981\u57ce\u5e02\u4e2d\u5fc3\u5411\u519c\u6751\u5730\u533a\u6269\u5c55\uff0c\u4ece\u800c\u50ac\u751f\u4e86\u5bf9\u73b0\u4ee3\u96f6\u552e\u4e1a\u6001\u7684\u65b0\u9700\u6c42\u3002\u519c\u6751\u6536\u5165\u7684\u589e\u957f\u548c\u6d88\u8d39\u504f\u597d\u7684\u8f6c\u53d8\u6b63\u5728\u52a0\u901f\u4f20\u7edf\u519c\u8d38\u5e02\u573a\u5411\u73b0\u4ee3\u8d38\u6613\u7684\u8f6c\u578b\uff0c\u800c\u8fd9\u4e00\u8f6c\u578b\u4e3b\u8981\u7531\u62e5\u6709\u5f3a\u5927\u672c\u5730\u5316\u80fd\u529b\u7684\u672c\u571f\u96f6\u552e\u5546\u5f15\u9886\u3002\u5c3d\u7ba1\u5916\u56fd\u96f6\u552e\u5546\u5728\u6269\u5f20\u65b9\u9762\u4ecd\u4fdd\u6301\u8c28\u614e\uff0c\u4f46\u6709\u9488\u5bf9\u6027\u7684\u4e1a\u6001\u8c03\u6574\u548c\u4ee5\u5408\u4f5c\u4e3a\u5bfc\u5411\u7684\u6218\u7565\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u6709\u6548\u5730\u53c2\u4e0e\u5230\u8d8a\u5357\u4e0d\u65ad\u53d1\u5c55\u7684\u519c\u6751\u96f6\u552e\u5e02\u573a\u4e2d\u3002<\/p>\n<h3><strong>\u8d8a\u5357\u4e2d\u4ea7\u9636\u7ea7\u6b63\u5728\u58ee\u5927<\/strong><\/h3>\n<p>\u5728\u8d8a\u5357\uff0c\u4e2d\u4ea7\u9636\u7ea7\u6307\u7684\u662f\u90a3\u4e9b\u6536\u5165\u548c\u751f\u6d3b\u6c34\u5e73\u8db3\u4ee5\u652f\u6491\u57fa\u672c\u751f\u6d3b\u5fc5\u9700\u54c1\uff08\u4f8b\u5982\u6559\u80b2\u3001\u533b\u7597\u4fdd\u5065\u3001\u4f18\u8d28\u4f4f\u623f\u548c\u53ef\u81ea\u7531\u652f\u914d\u7684\u652f\u51fa\uff09\u4e4b\u5916\u7684\u5176\u4ed6\u6d88\u8d39\u7684\u5bb6\u5ead\u548c\u4e2a\u4eba\u3002<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\uff0c\u4e2d\u4ea7\u9636\u7ea7\u662f\u6307\u6bcf\u5929\u82b1\u8d39\u572811\u7f8e\u5143\u5230110\u7f8e\u5143\u4e4b\u95f4\u7684\u4eba\uff0c\u800c\u6d88\u8d39\u9636\u7ea7\u5219\u5305\u62ec\u6bcf\u5929\u82b1\u8d39\u8d85\u8fc711\u7f8e\u5143\u7684\u6240\u6709\u4eba\u3002<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>\u6839\u636e\u9ea6\u80af\u9521\u7684\u7814\u7a76\uff0c\u8d8a\u5357\u4eba\u7684\u65e5\u5e38\u652f\u51fa\u6b63\u5728\u589e\u52a0\uff0c\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u4eba\u6b63\u5728\u52a0\u5165\u6d88\u8d39\u9636\u5c42\u3002\u9884\u8ba1\u52302030\u5e74\uff0c\u8d8a\u5357\u6d88\u8d39\u9636\u5c42\u4eba\u53e3\u5c06\u8fbe\u5230741\u4e07\u4ebf\uff0c\u9ad8\u4e8e2020\u5e74\u76844081\u4e07\u4ebf\u3002<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>Vietnam\u2019s population by daily spending (2000-2030)<\/strong><\/p>\n<p style=\"text-align: center;\">\u5355\u4f4d\uff1a\u767e\u4e07\u4eba<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-23666\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnams-population-by-daily-spending-2000-2030.png\" alt=\"Vietnam\u2019s population by daily spending (2000-2030)\" width=\"528\" height=\"285\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnams-population-by-daily-spending-2000-2030.png 807w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnams-population-by-daily-spending-2000-2030-300x162.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnams-population-by-daily-spending-2000-2030-768x415.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnams-population-by-daily-spending-2000-2030-18x10.png 18w\" sizes=\"(max-width: 528px) 100vw, 528px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\u6765\u6e90\uff1a <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/featured%20insights\/future%20of%20asia\/insights\/the%20new%20faces%20of%20the%20vietnamese%20consumer\/the-new-faces-of-the-vietnamese-consumer-vt.pdf\">\u9ea6\u80af\u9521<\/a><\/p>\n<p>\u8fd9\u4e00\u6269\u5f20\u6e90\u4e8e\u6301\u7eed\u7684\u7ecf\u6d4e\u589e\u957f\u3001\u878d\u5165\u5168\u7403\u4ef7\u503c\u94fe\u4ee5\u53ca\u52b3\u52a8\u529b\u5e02\u573a\u7684\u53d8\u5316\u3002\u6536\u5165\u589e\u957f\u548c\u6559\u80b2\u6c34\u5e73\u63d0\u9ad8\u4fc3\u8fdb\u4e86\u6d88\u8d39\u80fd\u529b\u7684\u589e\u5f3a\u3002\u8d8a\u5357\u4e2d\u4ea7\u9636\u7ea7\u901a\u5e38\u4f18\u5148\u8003\u8651\u6559\u80b2\u3001\u533b\u7597\u3001\u4f4f\u623f\u4ee5\u53ca\u65c5\u6e38\u4f11\u95f2\u7b49\u4f53\u9a8c\u65b9\u9762\u7684\u652f\u51fa\u3002<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>\u5728\u6cb3\u5185\u548c\u80e1\u5fd7\u660e\u5e02\u7b49\u4e3b\u8981\u57ce\u5e02\uff0c\u8d8a\u5357\u7684\u4e2d\u4ea7\u9636\u7ea7\u6b63\u5728\u663e\u8457\u58ee\u5927\uff0c\u8fd9\u4e9b\u57ce\u5e02\u62e5\u6709\u66f4\u591a\u7684\u5de5\u4f5c\u673a\u4f1a\u3001\u66f4\u9ad8\u7684\u5de5\u8d44\u548c\u66f4\u4fbf\u6377\u7684\u670d\u52a1\u3002<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>.<\/p>\n<h3><strong>\u519c\u6751\u5730\u533a\u7684\u589e\u957f\u5c24\u4e3a\u663e\u8457\u3002<\/strong><\/h3>\n<p>\u8d8a\u5357\u7684\u4e2d\u4ea7\u9636\u7ea7\u4e0d\u4ec5\u89c4\u6a21\u4e0d\u65ad\u6269\u5927\uff0c\u800c\u4e14\u5730\u7406\u5206\u5e03\u4e5f\u6b63\u5728\u5411\u5927\u90fd\u5e02\u4e2d\u5fc3\u4ee5\u5916\u7684\u5730\u533a\u6269\u6563\u3002<\/p>\n<p>\u4f20\u7edf\u4e0a\uff0c\u8d8a\u5357\u519c\u6751\u4e0e\u81ea\u7ed9\u81ea\u8db3\u7684\u751f\u8ba1\u548c\u4f4e\u6536\u5165\u8054\u7cfb\u5728\u4e00\u8d77\u3002\u7136\u800c\uff0c\u7531\u4e8e\u519c\u4e1a\u751f\u4ea7\u529b\u63d0\u9ad8\u3001\u519c\u6751\u5de5\u4e1a\u5316\u548c\u5916\u51fa\u52a1\u5de5\u4eba\u5458\u6536\u5165\u7684\u589e\u52a0\uff0c\u519c\u6751\u5bb6\u5ead\u7684\u6536\u5165\u6301\u7eed\u589e\u957f\u3002\u5373\u4f7f\u519c\u6751\u6536\u5165\u6c34\u5e73\u4ecd\u4f4e\u4e8e\u57ce\u5e02\u6c34\u5e73\uff0c\u4f46\u5176\u589e\u957f\u8d8b\u52bf\u4e0e2018\u5e74\u81f32024\u5e74\u95f47.11\u4e07\u4ebf\u8d8a\u5357\u76fe\u7684\u590d\u5408\u5e74\u5747\u589e\u957f\u7387\uff08CAGR\uff09\u76f8\u7b26\uff0c\u9ad8\u4e8e\u57ce\u5e02\u5730\u533a\u7684\u590d\u5408\u5e74\u5747\u589e\u957f\u7387\uff083.41\u4e07\u4ebf\u8d8a\u5357\u76fe\uff09\u3002<\/p>\n<p style=\"text-align: center;\"><strong>Vietnam\u2019s monthly average income per capita (2018-2024)<\/strong><\/p>\n<p style=\"text-align: center;\">\u5355\u4f4d\uff1a\u767e\u4e07\u8d8a\u5357\u76fe<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-23665\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnams-monthly-average-income-per-capita-2018-2024.png\" alt=\"Vietnam\u2019s monthly average income per capita (2018-2024)\" width=\"512\" height=\"200\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnams-monthly-average-income-per-capita-2018-2024.png 765w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnams-monthly-average-income-per-capita-2018-2024-300x117.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnams-monthly-average-income-per-capita-2018-2024-18x7.png 18w\" sizes=\"(max-width: 512px) 100vw, 512px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\u6765\u6e90\uff1a <a href=\"https:\/\/www.nso.gov.vn\/en\/px-web\/?pxid=E1426&amp;theme=Health%2C%20Culture%2C%20Sport%20and%20Living%20standard\">\u56fd\u5bb6\u7edf\u8ba1\u5c40<\/a><\/p>\n<p>\u6839\u636e\u9ea6\u80af\u9521\u7684\u9884\u6d4b\uff0c\u5230 2030 \u5e74\uff0c\u5e74\u6536\u5165\u8d85\u8fc7 22,000 \u7f8e\u5143\u7684\u5bb6\u5ead\u6570\u91cf\u5c06\u6bd4 2020 \u5e74\u7ffb\u4e00\u756a\u3002\u6cb3\u5185\u548c\u80e1\u5fd7\u660e\u5e02\u662f\u4e3b\u8981\u8d21\u732e\u8005\uff0c\u4f46\u5728\u6b64\u671f\u95f4\uff0c\u5927\u57ce\u5e02\u4ee5\u5916\u7684\u5730\u533a\u6240\u5360\u6bd4\u4f8b\u66f4\u5927\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u4e5f\u66f4\u9ad8\uff088.841 \u4e07\u4ebf\u7f8e\u5143\uff09\u3002<\/p>\n<p style=\"text-align: center;\"><strong>Households with annual income greater than USD 22,000 (2020-2030)<\/strong><\/p>\n<p style=\"text-align: center;\">\u5355\u4f4d\uff1a%<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-23664\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Households-with-annual-income-greater-than-USD-22000-2020-2030.png\" alt=\"Households with annual income greater than USD 22,000 (2020-2030)\" width=\"501\" height=\"241\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Households-with-annual-income-greater-than-USD-22000-2020-2030.png 770w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Households-with-annual-income-greater-than-USD-22000-2020-2030-300x145.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Households-with-annual-income-greater-than-USD-22000-2020-2030-768x370.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Households-with-annual-income-greater-than-USD-22000-2020-2030-18x9.png 18w\" sizes=\"(max-width: 501px) 100vw, 501px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\"><em>*\u63a5\u4e0b\u6765\u7684 13 \u4e2a\u57ce\u5e02\u662f\u6d77\u9632\u3001\u82b9\u82f4\u3001\u8fb9\u548c\u3001\u5c98\u6e2f\u3001\u987a\u5316\u3001\u5934\u987f\u3001\u82bd\u5e84\u3001\u90a6\u7f8e\u8700\u3001\u8363\u5e02\u3001\u5f52\u4ec1\u3001\u4e0b\u9f99\u3001\u4e50\u5609\u548c\u9f99\u5ddd <\/em><\/p>\n<p style=\"text-align: center;\">\u6765\u6e90\uff1a <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/featured%20insights\/future%20of%20asia\/insights\/the%20new%20faces%20of%20the%20vietnamese%20consumer\/the-new-faces-of-the-vietnamese-consumer-vt.pdf\">\u9ea6\u80af\u9521<\/a><\/p>\n<h3><strong>\u4e2d\u4ea7\u9636\u7ea7\u589e\u957f\u662f\u96f6\u552e\u4e1a\u73b0\u4ee3\u5316\u7684\u9a71\u52a8\u529b<\/strong><\/h3>\n<p>\u8d8a\u5357\u519c\u6751\u5730\u533a\u5c45\u4f4f\u77406290\u4e07\u8d8a\u5357\u6d88\u8d39\u8005\uff0c\u5360\u5168\u56fd\u603b\u4eba\u53e3\u768461.413\u4e07\u4ebf\u3002<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>\u7136\u800c\uff0c\u51e0\u5341\u5e74\u6765\uff0c\u8fd9\u4e9b\u5730\u533a\u4ecd\u7136\u4ee5\u4f20\u7edf\u7684\u96f6\u552e\u6e20\u9053\u4e3a\u4e3b\uff0c\u4f8b\u5982\u83dc\u5e02\u573a\u548c\u5c0f\u578b\u5bb6\u5ead\u5f0f\u6742\u8d27\u5e97\uff0c\u8fd9\u4e9b\u5e97\u94fa\u5546\u54c1\u79cd\u7c7b\u6709\u9650\uff0c\u4ef7\u683c\u6ca1\u6709\u7edf\u4e00\u6807\u51c6\uff0c\u800c\u4e14\u7ecf\u8425\u65b9\u5f0f\u4e5f\u6bd4\u8f83\u975e\u6b63\u5f0f\u3002<\/p>\n<p>\u519c\u6751\u4e2d\u4ea7\u9636\u7ea7\u7684\u58ee\u5927\u662f\u73b0\u4ee3\u96f6\u552e\u4e1a\u53d1\u5c55\u7684\u4e3b\u8981\u9a71\u52a8\u529b\u3002\u968f\u7740\u519c\u6751\u6536\u5165\u7684\u63d0\u9ad8\uff0c\u6d88\u8d39\u8005\u7684\u9700\u6c42\u4e5f\u4ece\u6ee1\u8db3\u57fa\u672c\u751f\u6d3b\u9700\u6c42\u8f6c\u5411\u8ffd\u6c42\u8d28\u91cf\u3001\u900f\u660e\u5ea6\u3001\u4fbf\u5229\u6027\u548c\u53ef\u9760\u7684\u670d\u52a1\u3002<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>\u610f\u8bc6\u5230\u8fd9\u4e00\u8f6c\u53d8\uff0c\u8d8a\u5357\u96f6\u552e\u5546\u5df2\u5c06\u519c\u6751\u5730\u533a\u89c6\u4e3a\u6218\u7565\u589e\u957f\u524d\u6cbf\uff0c\u5e76\u79ef\u6781\u62d3\u5c55\u9500\u552e\u7f51\u7edc\u4ee5\u6293\u4f4f\u8fd9\u4e00\u673a\u9047\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u8ff7\u4f60\u51fa\u53d1\uff01\u897f\u5b81\u7701 Hoa Thanh \u9547\u5546\u5e97<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-23663\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/A-mini-go-store-in-Hoa-Thanh-town-Tay-Ninh-province.png\" alt=\"A mini go store in Hoa Thanh town, Tay Ninh province\" width=\"504\" height=\"284\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/A-mini-go-store-in-Hoa-Thanh-town-Tay-Ninh-province.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/A-mini-go-store-in-Hoa-Thanh-town-Tay-Ninh-province-300x169.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/A-mini-go-store-in-Hoa-Thanh-town-Tay-Ninh-province-768x432.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/A-mini-go-store-in-Hoa-Thanh-town-Tay-Ninh-province-18x10.png 18w\" sizes=\"(max-width: 504px) 100vw, 504px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\u6765\u6e90\uff1a <a href=\"https:\/\/centralretail.com.vn\/news-and-update\/central-retail-viet-nam-khai-truong-sieu-thi-mini-go-thu-7-tai-tay-ninh\/\">\u4e2d\u592e\u96f6\u552e<\/a><\/p>\n<p>\u672c\u571f\u96f6\u552e\u5546\u5728\u95e8\u5e97\u6570\u91cf\u548c\u5730\u57df\u5206\u5e03\u65b9\u9762\u660e\u663e\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002\u50cfWinCommerce\u3001Bach Hoa Xanh\u548cSaigon Co.op\u8fd9\u6837\u7684\u8fde\u9501\u5e97\u80fd\u591f\u8fc5\u901f\u6269\u5f20\uff0c\u662f\u56e0\u4e3a\u5b83\u4eec\u62e5\u6709\u6df1\u539a\u7684\u672c\u5730\u5e02\u573a\u77e5\u8bc6\u3001\u6210\u719f\u7684\u56fd\u5185\u4f9b\u5e94\u94fe\u4ee5\u53ca\u9002\u5408\u4f4e\u5229\u6da6\u3001\u9ad8\u9891\u6d88\u8d39\u7684\u8fd0\u8425\u6a21\u5f0f\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5916\u8d44\u96f6\u552e\u5546\u5f80\u5f80\u66f4\u6ce8\u91cd\u8d44\u672c\u6548\u7387\u3001\u54c1\u724c\u5b9a\u4f4d\u548c\u98ce\u9669\u63a7\u5236\uff0c\u56e0\u6b64\u5176\u95e8\u5e97\u6570\u91cf\u8f83\u5c11\u4f46\u89c4\u6a21\u8f83\u5927\uff0c\u800c\u975e\u5bc6\u96c6\u6e17\u900f\u5230\u519c\u6751\u5730\u533a\u3002<\/p>\n<p>\u4e3a\u4e86\u5411\u519c\u6751\u5730\u533a\u6269\u5f20\uff0c\u8fde\u9501\u5e97\u4e0d\u65ad\u521b\u65b0\u95e8\u5e97\u6a21\u5f0f\uff0c\u4ee5\u66f4\u597d\u5730\u9002\u5e94\u5f53\u5730\u987e\u5ba2\u7684\u9700\u6c42\u3002\u96f6\u552e\u5546\u901a\u5e38\u4e0d\u4f1a\u5f00\u8bbe\u5927\u578b\u8d85\u5e02\uff0c\u800c\u662f\u63a8\u51fa\u5c0f\u578b\u4fbf\u5229\u5e97\u6216\u8ff7\u4f60\u8d85\u5e02\u3002\u8fd9\u4e9b\u95e8\u5e97\u4e13\u6ce8\u4e8e\u7cbe\u5fc3\u6311\u9009\u7b26\u5408\u519c\u6751\u6d88\u8d39\u4e60\u60ef\u7684\u5feb\u901f\u6d88\u8d39\u54c1\u548c\u65e5\u5e38\u5fc5\u9700\u54c1\uff0c\u4f7f\u96f6\u552e\u5546\u80fd\u591f\u5728\u4fdd\u6301\u9760\u8fd1\u5c45\u6c11\u533a\u7684\u540c\u65f6\uff0c\u517c\u987e\u6210\u672c\u6548\u76ca\u548c\u4fbf\u5229\u6027\u3002<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>\u8fd9\u79cd\u8d8b\u52bf\u5728\u56fd\u5185\u54c1\u724c\u548c\u56fd\u5916\u96f6\u552e\u5546\u4e2d\u90fd\u80fd\u770b\u5230\u3002<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>\u77e5\u540d\u96f6\u552e\u54c1\u724c\u7684\u6269\u5f20\u6d3b\u52a8<\/strong><\/p>\n<table class=\"aligncenter\" style=\"width: 91.6453%;\" width=\"654\">\n<tbody>\n<tr>\n<td style=\"width: 32.0122%;\" width=\"210\"><strong>\u59d3\u540d<\/strong><\/td>\n<td style=\"width: 77.9277%;\" width=\"444\"><strong>\u5411\u5927\u57ce\u5e02\u4ee5\u5916\u7684\u5730\u533a\u6269\u5f20<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 109.94%;\" colspan=\"2\" width=\"654\"><strong>\u8d8a\u5357\u96f6\u552e\u5546<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.0122%;\" width=\"210\">Wincommerce<\/td>\n<td style=\"width: 77.9277%;\" width=\"444\">\u00b7 \u5230 2025 \u5e74\uff0c\u5e73\u5747\u6bcf\u6708\u5c06\u6709 50 \u5bb6 Winmart+ Rural \u5546\u5e97\u5f00\u4e1a\u3002<\/p>\n<p>\u00b7 Winmart+ \u4e61\u6751\u5546\u5e97\u662f\u5c0f\u578b\u8d85\u5e02\uff0c\u4e13\u6ce8\u4e8e\u7cbe\u9009\u7684\u5feb\u901f\u6d88\u8d39\u54c1\u548c\u65e5\u5e38\u5fc5\u9700\u54c1\uff0c\u9002\u5408\u5c0f\u57ce\u9547\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.0122%;\" width=\"210\">\u5df4\u8d6b\u00b7\u970d\u4e9a\u00b7\u6851<\/td>\n<td style=\"width: 77.9277%;\" width=\"444\">\u00b7 \u5728\u5de9\u56fa\u4e86\u5176\u5728\u8d8a\u5357\u5357\u90e8\u7684\u5730\u4f4d\u4e4b\u540e\uff0cBach Hoa Xanh \u7ee7\u7eed\u5411\u5317\u90e8\u548c\u4e2d\u90e8\u519c\u6751\u7701\u4efd\u5f00\u8bbe\u5206\u5e97\u3002<\/p>\n<p>\u00b7 2025 \u5e74\u524d 8 \u4e2a\u6708\uff0cBach Hoa Xanh \u65b0\u5f00\u4e86 463 \u5bb6\u95e8\u5e97\uff0c\u5176\u4e2d\u8d85\u8fc7 50% \u96c6\u4e2d\u5728\u4e2d\u90e8\u5730\u533a\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.0122%;\" width=\"210\">\u897f\u8d21\u5408\u4f5c\u793e<\/td>\n<td style=\"width: 77.9277%;\" width=\"444\">\u00b7 \u897f\u8d21\u5408\u4f5c\u793e\u91c7\u7528\u540d\u4e3a\u201c\u5408\u4f5c\u793e\u5fae\u7b11\u201d\u7684\u6a21\u5f0f\uff0c\u5373\u9002\u5408\u519c\u6751\u548c\u534a\u519c\u6751\u5730\u533a\u7684\u5c0f\u578b\u793e\u533a\u5546\u5e97<\/p>\n<p>\u00b7 Co.op Smile \u95e8\u5e97\u5728\u8d8a\u5357\u4e2d\u90e8\u9ad8\u5730\u65b0\u5f00\u5f20\uff0c\u4ee5\u5408\u7406\u7684\u4ef7\u683c\u4e3a\u987e\u5ba2\u5e26\u6765\u9ad8\u54c1\u8d28\u7684\u8d8a\u5357\u4ea7\u54c1\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 109.94%;\" colspan=\"2\" width=\"654\"><strong>\u5916\u56fd\u96f6\u552e\u5546<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.0122%;\" width=\"210\">\u4e2d\u592e\u96f6\u552e<\/td>\n<td style=\"width: 77.9277%;\" width=\"444\">\u00b7 Central Retail Vietnam \u5df2\u5728\u534a\u57ce\u5e02\u5316\u548c\u519c\u6751\u5730\u533a\uff08\u5982 Tan Uyen\u3001Hoa Thanh\u3001Nhon Trach\uff09\u90e8\u7f72\u4e86 mini go! \u5546\u5e97\u3002<\/p>\n<p>\u00b7 \u5546\u5e97\u63d0\u4f9b\u8d85\u5e02\u3001\u6e38\u4e50\u573a\u548c\u9910\u996e\u670d\u52a1\u7b49\u670d\u52a1\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.0122%;\" width=\"210\">\u6c38\u65fa<\/td>\n<td style=\"width: 77.9277%;\" width=\"444\">\u00b7 \u6c38\u65fa\u6b63\u5728\u897f\u5b81\u7701\uff08\u6c38\u65fa\u65b0\u5b89\u5e97\uff09\u548c\u5174\u5b89\u7701\uff08\u6c38\u65fa\u6587\u6c5f\u5e97\uff09\u7b49\u7701\u4efd\u5f00\u8bbe\u65b0\u7684\u8d85\u5e02\u548c\u8d2d\u7269\u4e2d\u5fc3\u3002<\/p>\n<p>\u00b7 \u4e2d\u578b\u8d85\u5e02\u548c\u7075\u6d3b\u7684\u95e8\u5e97\u5f62\u5f0f\uff0c\u65e8\u5728\u670d\u52a1\u90ca\u533a\u548c\u7701\u4efd\u5c45\u6c11<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\">B&amp;Company \u7684\u5408\u6210<\/p>\n<h3><strong>\u5bf9\u5916\u56fd\u6295\u8d44\u8005\u7684\u6311\u6218\u548c\u5f71\u54cd<\/strong><\/h3>\n<p>\u5c3d\u7ba1\u8d8a\u5357\u519c\u6751\u5730\u533a\u7684\u5438\u5f15\u529b\u65e5\u76ca\u589e\u5f3a\uff0c\u4f46\u5916\u56fd\u96f6\u552e\u5546\u5728\u62d3\u5c55\u7701\u7ea7\u5e02\u573a\u4e4b\u5916\u7684\u4e1a\u52a1\u65f6\u4ecd\u9762\u4e34\u8bf8\u591a\u7ed3\u6784\u6027\u6311\u6218\u3002\u8fd9\u4e9b\u6311\u6218\u5305\u62ec\uff1a\u5728\u4f4e\u5229\u6da6\u6761\u4ef6\u4e0b\u96be\u4ee5\u5efa\u7acb\u5bc6\u96c6\u7684\u95e8\u5e97\u7f51\u7edc\uff1b\u5bf9\u519c\u6751\u6d88\u8d39\u8005\u884c\u4e3a\u4e86\u89e3\u4e0d\u8db3\uff1b\u4ee5\u53ca\u4e0e\u672c\u571f\u4f01\u4e1a\u76f8\u6bd4\uff0c\u8fd0\u8425\u548c\u5408\u89c4\u6210\u672c\u66f4\u9ad8\u3002\u6b64\u5916\uff0c\u519c\u6751\u6d88\u8d39\u8005\u5bf9\u4ef7\u683c\u7684\u9ad8\u5ea6\u654f\u611f\u4e5f\u9650\u5236\u4e86\u5916\u56fd\u96f6\u552e\u5546\u901a\u5e38\u6210\u672c\u8f83\u9ad8\u7684\u91c7\u8d2d\u6a21\u5f0f\uff0c\u800c\u76d1\u7ba1\u89c4\u8303\u7684\u89c4\u8303\u5316\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u519c\u6751\u53d1\u5c55\u6807\u51c6\u8fdb\u4e00\u6b65\u589e\u52a0\u4e86\u8fd0\u8425\u7684\u590d\u6742\u6027\u3002\u56e0\u6b64\uff0c\u5916\u56fd\u4f01\u4e1a\u5f80\u5f80\u91c7\u53d6\u8c28\u614e\u7684\u6269\u5f20\u7b56\u7565\uff0c\u503e\u5411\u4e8e\u9009\u62e9\u90e8\u5206\u7701\u7ea7\u4e2d\u5fc3\u5e02\u573a\uff0c\u800c\u975e\u6df1\u5ea6\u6e17\u900f\u519c\u6751\u5730\u533a\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4e3a\u4e86\u5f00\u62d3\u8d8a\u5357\u5145\u6ee1\u6f5c\u529b\u7684\u519c\u6751\u548c\u90ca\u533a\u5e02\u573a\uff0c\u5916\u56fd\u54c1\u724c\u5e94\u8be5\u6ce8\u91cd\u76ee\u6807\u5b9a\u4f4d\u3001\u672c\u5730\u5316\u8c03\u6574\u548c\u5408\u4f5c\u9a71\u52a8\u578b\u6a21\u5f0f\uff1a<\/p>\n<p><strong>\u2013 \u91c7\u53d6\u6709\u9009\u62e9\u6027\u7684\u3001\u57fa\u4e8e\u96c6\u7fa4\u7684\u6269\u5f20\u7b56\u7565\uff1a <\/strong>\u5e94\u91cd\u70b9\u5173\u6ce8\u9ad8\u6536\u5165\u519c\u6751\u5730\u533a\u548c\u4f5c\u4e3a\u5468\u8fb9\u5730\u533a\u6d88\u8d39\u4e2d\u5fc3\u7684\u4e8c\u7ebf\u57ce\u5e02\uff0c\u800c\u4e0d\u662f\u8ffd\u6c42\u8986\u76d6\u5168\u56fd\u519c\u6751\u5730\u533a\u3002<\/p>\n<p><strong>\u2013 \u5229\u7528\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u548c\u672c\u5730\u8054\u76df\uff1a<\/strong> \u4e0e\u56fd\u5185\u96f6\u552e\u5546\u3001\u6279\u53d1\u5546\u6216\u5f53\u5730\u5546\u5e97\u7ecf\u8425\u8005\u5408\u4f5c\uff0c\u4ee5\u964d\u4f4e\u51c6\u5165\u95e8\u69db\u3001\u63d0\u9ad8\u6210\u672c\u6548\u76ca\u5e76\u52a0\u5feb\u5e02\u573a\u5b66\u4e60\u3002<\/p>\n<p><strong>\u9664\u4e86\u4ef7\u683c\u7ade\u4e89\u4e4b\u5916\uff0c\u8fd8\u8981\u5b9e\u73b0\u5dee\u5f02\u5316\uff1a<\/strong> 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width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B\uff06Company<\/em><\/strong>&nbsp;<\/p>\n<p>\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>\u4fe1\u606f@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> \u6797\u540c\u62a5\uff0c\u8d8a\u5357\u4e2d\u4ea7\u9636\u7ea7\uff08https:\/\/baolamdong.vn\/tang-lop-trung-luu-va-tuong-lai-thinh-vuong-cua-viet-nam-341758.html\uff09<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> \u4e16\u754c\u6570\u636e\u5b9e\u9a8c\u5ba4\uff0c\u300a\u4e2d\u56fd\u4e0e\u5370\u5ea6\u2014\u2014\u6d88\u8d39\u652f\u51fa\u7684\u589e\u957f\u52bf\u5934\u5728\u54ea\u91cc\uff1f\u300b\uff08https:\/\/blog.worlddatalab.com\/wdl\/china-vs.-india-where-is-the-momentum-in-consumer-spending\uff09<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> \u9ea6\u80af\u9521\uff0c\u300a\u8d8a\u5357\u6d88\u8d39\u8005\u7684\u65b0\u9762\u5b54\u300b\uff08https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/featured insights\/future of asia\/insights\/the new faces of the vietnamese consumer\/the-new-faces-of-the-vietnamese-consumer-vt.pdf\uff09<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> Cimigo\uff0c\u300a\u8d8a\u5357\u7ecf\u6d4e\u9636\u5c42\u4e0e\u65e5\u76ca\u589e\u957f\u7684\u5bcc\u88d5\u7a0b\u5ea6\u300b\uff08https:\/\/www.cimigo.com\/en\/trends\/vietnam-economic-class\/\uff09<\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> \u4e1c\u4e9a\u6295\u8d44\uff0c\u300a\u6295\u8d44\u8d8a\u5357\u4e2d\u7b49\u6536\u5165\u7fa4\u4f53\u7e41\u8363\u300b\uff08https:\/\/www.eastspring.com\/insights\/thought-leadership\/investing-in-vietnams-middle-income-boom\uff09<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> \u56fd\u5bb6\u7edf\u8ba1\u5c40\uff0c\u5173\u4e8e\u7b2c\u56db\u5b63\u5ea6\u548c2025\u5e74\u4eba\u53e3\u3001\u52b3\u52a8\u529b\u548c\u5c31\u4e1a\u60c5\u51b5\u7684\u65b0\u95fb\u7a3f\uff08https:\/\/www.nso.gov.vn\/tin-tuc-thong-ke\/2026\/01\/thong-cao-bao-chi-ve-tinh-hinh-dan-so-lao-dong-viec-lam-quy-iv-va-nam-2025\/\uff09<\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> Masan Group\u65d7\u4e0bWinCommerce\u6bcf\u6708\u5f00\u8bbe\u8fd150\u5bb6\u65b0\u7684WinMart+\u4e61\u6751\u5546\u5e97\uff08https:\/\/masangroup.com\/news\/market-news\/WinCommerce-opens-nearly-50-new-WinMart-Rural-stores-every-month.html\uff09<\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> \u300a\u9886\u8896\u62a5\u300b\u62a5\u9053\uff0c\u96f6\u552e\u4f01\u4e1a\u6b63\u5728\u52a0\u901f\u5f00\u62d3\u519c\u6751\u5e02\u573a\u3002(https:\/\/theleader.vn\/doanh-nghiep-ban-le-tang-toc-khai-pha-thi-truong-nong-thon-d42083.html)<\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> \u6c38\u65fa\u96c6\u56e2\u65b0\u95fb\u7a3f\uff1a\u6c38\u65fa\u52a0\u901f\u6269\u5f20\uff0c\u76ee\u6807\u662f\u52302030\u5e74\u5c06\u5176\u89c4\u6a21\u6269\u5927\u4e09\u500d\uff08https:\/\/corp.aeon.com.vn\/wp-content\/uploads\/2025\/08\/FINAL_AVN_TCBC_Retaining-Aug_AEON-tang-toc-mo-rong.pdf\uff09<\/p>","protected":false},"excerpt":{"rendered":"<p>\u8d8a\u5357\u519c\u6751\u6536\u5165\u7684\u589e\u957f\u548c\u6d88\u8d39\u504f\u597d\u7684\u8f6c\u53d8\u6b63\u5728\u52a0\u901f\u4f20\u7edf\u83dc\u5e02\u573a\u5411\u73b0\u4ee3\u96f6\u552e\u4e1a\u7684\u8f6c\u578b\u3002<\/p>","protected":false},"author":12,"featured_media":23667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase of the middle class in rural areas of Vietnam: The driver for modern retail - 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