{"id":23610,"date":"2026-01-26T18:05:26","date_gmt":"2026-01-26T11:05:26","guid":{"rendered":"https:\/\/b-company.jp\/?p=23610"},"modified":"2026-01-26T18:05:26","modified_gmt":"2026-01-26T11:05:26","slug":"opportunities-for-foreign-brands-in-vietnams-smart-home-device-market","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/","title":{"rendered":"\u5916\u56fd\u54c1\u724c\u5728\u8d8a\u5357\u667a\u80fd\u5bb6\u5c45\u8bbe\u5907\u5e02\u573a\u7684\u673a\u9047"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

Vietnam\u2019s smart home device market is experiencing rapid growth supported by urbanization, rising disposable incomes, and improved digital infrastructure. While adoption is expanding, household penetration remains relatively low, leaving significant room for market development. Demand is increasingly driven by energy efficiency, home security, and integrated ecosystems, alongside greater affordability of devices. The market structure reveals clear segmentation between low-cost imports, localized domestic solutions, and premium international offerings, creating favorable conditions for foreign brands with strong technology, ecosystem integration, and localization capabilities.<\/p>\n

Market Overview<\/strong><\/h3>\n

Market size and Growth trajectory<\/strong><\/em><\/h4>\n

Vietnam\u2019s Smart Home market generated approximately USD 358.59 million in revenue in 2024 and is expected to reach USD 506.4 million by 2028, reflecting a compound annual growth rate (CAGR) of 11.41% over the 2024-2028 period<\/a><\/p>\n

Vietnam Smart Home Market Size (2024 – 2033)<\/strong><\/p>\n

Unit: million USD
\n\"Vietnam<\/p>\n

Source: Statista<\/a><\/p>\n

Before 2018-2019, there were around companies operating in the smart home sector. However, this number has now increased to about 600 – 700 companies, including both major firms and startups[2]<\/a>. This is due to the growing demand for smart home devices, which is supported by Vietnam’s ongoing urbanization, rising disposable incomes, and increasing internet connectivity, especially in major cities such as Hanoi and Ho Chi Minh City.<\/p>\n

In 2024, Smart Appliances dominated Vietnam\u2019s smart home device market with USD 165.21 million, accounting for by far the largest share. Control & Connectivity devices (USD 51.59 million) and Home Security devices (USD 48.88 million) followed, reflecting strong demand for seamless integration and household safety. The remaining segments, including Home Entertainment, Environment & Lighting, and Energy Management, contributed smaller portions but indicated growing interest in comfort and energy optimization[3]<\/a>.<\/p>\n

Vietnam Smart Home Device Market Revenue by Segment (2024)<\/strong><\/p>\n

100% = 358.6 million USD
\n\"Vietnam<\/p>\n

Source: Statista<\/a><\/p>\n

Household penetration and Consumer behavior<\/strong><\/em><\/h4>\n

The household penetration rate of smart home devices in Vietnam was 15.4% in 2024 and is projected to rise to 25.7% by 2028[4]<\/a>. By the same year, Energy Management will emerge as one of the largest user segments, reflecting rising consumer interest in energy efficiency, sustainability, and ESG-driven behavior. The number of users for this category in 2028 are expected to reach 4.26 million, lifting it from near the bottom of the rankings in 2024 to the second-largest Smart Home segment, ahead of Smart Appliances (3.86 million users)[5]<\/a>.<\/p>\n\n\n\n
\n

Number of Users in Vietnam by Smart Home Segment (2024)<\/strong><\/p>\n

Unit: million users
\n\"Number<\/p>\n<\/td>\n

\n

Number of Users in Vietnam by Smart Home Segment
\n<\/strong>(2028e)<\/strong><\/p>\n

Unit: million users
\n\"Number<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: Vconnex<\/a><\/p>\n

It is also reported that the cost for an average Vietnamese household to install a full smart home package typically ranges from 540 to 960 USD. However, users with more limited needs can still access smart home solutions at much lower prices, starting from just 15 USD to 50 USD[6]<\/a>.<\/p>\n

Specifically, Vietnamese consumers have sharply increased their spending on smart home devices, with average expenditures for Smart Appliances rising from USD 33.8 in 2017 to nearly USD 99 in 2023, and Comfort & Lighting increasing from USD 21.3 to over USD 90 in the same period. Control & Connectivity also shows steady growth, reaching USD 36.9 in 2024, indicating a shift toward more integrated smart-home ecosystems. Although some categories slightly decline after 2025, overall spending trends highlight strong and sustained demand for convenience, automation, and connected living[7]<\/a>.<\/p>\n

Market Trends and Key Updates<\/strong><\/h3>\n

ICT Infrastructure and 5G Commercialization<\/strong><\/em><\/h4>\n

Vietnam’s Information and Communications Technology sector reached USD 10.07 billion in 2024, with projections to grow at 12.60% CAGR to reach USD 32.99 billion by 2034[8]<\/a>. The Ministry of Information and Communications licensed 5G deployment in April 2024, with Viettel and VNPT securing business licenses for 5G band usage. As of late 2024, Vietnam has deployed approximately 11,000 5G base stations nationwide, reaching 26% of the population, with plans to expand to 68,000 base stations, achieving 90% coverage[9]<\/a>. Viettel has invested approximately USD 1.2 billion in 5G network development, while MobiFone launched commercial 5G services in October 2024 with approximately 3 million subscribers. This enhanced connectivity infrastructure reduces latency for cloud-controlled smart home devices and enables real-time automation capabilities critical for advanced smart home ecosystems.<\/p>\n

Manufacturing Expansion and Foreign Investment<\/strong><\/em><\/h4>\n

Vietnam is rapidly emerging as a strategic manufacturing hub for smart home devices, with major technology companies shifting production from China. In October 2024, Apple announced plans to produce its new smart home device lineup in Vietnam, partnering with BYD, a Chinese manufacturer, for final assembly, testing, and packaging\ufffc. This represents a significant shift, as Apple traditionally manufactures new products in China first. The product range includes indoor security cameras, household command hub displays, and advanced tabletop robots with motion capabilities planned for 2027. BYD’s initial investment in Phu Tho province totaled USD 269 million in September 2021, and later increased to USD 413 million, demonstrating the scale of manufacturing infrastructure being developed specifically for smart home device production.<\/p>\n

Affordable Device proliferation<\/strong><\/em><\/h4>\n

Entry-level smart home devices have achieved mass-market price points, with smart bulbs, smart plugs, and basic automation kits available for under USD 100 as of 2024. This affordability has democratized smart home device access beyond affluent early adopters, accelerating adoption among Vietnam’s expanding middle class. Chinese manufacturers, particularly Xiaomi, dominate the affordable segment by offering premium-quality products at competitive prices that resonate with cost-sensitive Vietnamese consumers[10]<\/a>.<\/p>\n

Compatibility among Smart Home Ecosystem<\/strong><\/em><\/h4>\n

The emergence of Matter protocol, a universal smart home standard that allows devices from different brands to connect and work seamlessly together, addresses longstanding compatibility challenges that fragmented Vietnam’s smart home device market. This open-source standard, supported by Amazon, Apple, Google, Samsung, and other major manufacturers, enables seamless integration of devices across multiple ecosystems. Samsung’s partnership with Google provides multi-admin capabilities, allowing users to simultaneously onboard Matter-compatible devices to SmartThings and Google Home platforms.<\/p>\n

Security on the rise<\/strong><\/em><\/h4>\n

Security has become a top priority for Vietnamese households as concerns over intrusion, fire hazards, and electrical leaks grow. By 2025, consumers expect smart home systems to go beyond simple alarms and instead provide intelligent, predictive protection[11]<\/a>. Real-time alerts delivered via mobile apps or email are now standard, while AI-powered cameras can detect unusual behavior, trigger automated actions such as lighting or door control, and send video to homeowners or building security teams.<\/p>\n

Main Players in Vietnam’s Smart Home Device Market<\/strong><\/h3>\n

The Vietnam smart home device market exhibits moderate fragmentation with competition between international technology giants and local Vietnamese specialists. Foreign brands dominate the Vietnamese smart-home landscape by supplying both mass-market and premium segments: value-oriented Chinese ecosystems (Xiaomi\/Mi, Tuya-based OEMs, Aqara, TP-Link\/Tapo) compete alongside global incumbents (Samsung SmartThings, Google Nest, Amazon Alexa, Bosch, and security names such as Hikvision\/Ezviz), each pursuing different routes to market. Market research shows rapid expansion of the overall smart-home category in Vietnam with strong CAGR forecasts and a multi-hundred-million-USD market scale, which has attracted broad vendor interest.<\/p>\n

Vietnamese domestic companies like Lumi, Rang Dong, FPT, and BKAV have established defensible market positions through localization strategies, including Vietnamese language support, climate-appropriate hardware design, extensive local distributor networks, and competitive pricing. Lumi’s 6,000 m\u00b2 manufacturing facility and 150-strong distribution network exemplify how local players compete effectively against multinational corporations through rapid installation, local-language customer support, and products optimized for Vietnamese electrical infrastructure.<\/p>\n

Regional cooperation remains limited, with Vietnamese companies rarely collaborating despite market fragmentation. Industry experts have emphasized the need for greater cooperation to build stronger value chains and compete more effectively against Chinese imports, which dominate the affordable smart home device segment.<\/p>\n

Table 1. Main players in Vietnam\u2019s Smart Home Devices Market<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
No.<\/strong><\/td>\nCompany<\/strong><\/td>\nYear <\/strong><\/p>\n

(in VN)<\/strong><\/td>\n

Country<\/strong><\/td>\nMain Products<\/strong><\/td>\nCompany Profile<\/strong><\/td>\n<\/tr>\n
1<\/strong><\/td>\nPanasonic Corporation<\/strong><\/td>\n1971<\/td>\nJapan<\/td>\nSmart appliances, air purifiers, refrigerators, washing machines, energy management devices<\/td>\nFocuses on creating comfortable, human-centric, and environmentally friendly living spaces through its Home IoT solutions. Panasonic\u2019s Home IoT technology enables users to control air conditioning, lighting, and curtains via smartphones, integrating smart devices and home furnishings into a centralized ecosystem.<\/td>\n<\/tr>\n
2<\/strong><\/td>\nFPT Corporation<\/strong><\/td>\n1988<\/td>\nVietnam<\/td>\nFPT Play Box+, smart lighting, security solutions, entertainment systems<\/td>\nLeverages its strong digital and telecom ecosystem to deliver localized smart home solutions in Vietnam. Backed by high brand recognition and nationwide distribution, FPT Smart Home focuses on security, energy management, and AI-enabled devices, positioning itself as a trusted, mass-market platform for connected living.<\/td>\n<\/tr>\n
3<\/strong><\/td>\nBosch<\/strong><\/td>\n1994<\/td>\nGermany<\/td>\nHome Connect ecosystem (smart connectivity platform), refrigerators, dishwashers, ovens, SmartGrow indoor gardening system with voice assistant integration<\/td>\nPositions itself in the premium segment, targeting mid-to-high-end Vietnamese consumers seeking quality, innovation, and modern living solutions. The company’s Home Connect platform serves as the central smart home ecosystem, rapidly expanding its distribution network to 1,000 distributor stores.<\/td>\n<\/tr>\n
4<\/strong><\/td>\nSchneider Electric<\/strong><\/td>\n1994<\/td>\nFrance<\/td>\nHome automation systems, energy management, lighting control, smart switches<\/td>\nGlobal leaders enable buildings, data centers, factories, infrastructure, and power grids to operate as connected, open ecosystems. Its solutions combine smart devices, software-based infrastructure, AI-enabled systems, and digital services, supporting intelligent energy management and automation.<\/td>\n<\/tr>\n
5<\/strong><\/td>\nBKAV Corporation (via BKAV SmartHome)<\/strong><\/td>\n1995<\/td>\nVietnam<\/td>\nSmart home systems, security cameras, and integrated smart home packages<\/td>\nVietnamese pioneer in security software\/hardware; moved into smart home systems targeting villas\/high-end market; develops its own hardware and software platforms, ensuring seamless system interoperability and centralized control.<\/td>\n<\/tr>\n
6<\/strong><\/td>\nGoogle LLC (Nest)<\/strong><\/td>\n2003<\/td>\nUnited States<\/td>\nNest thermostats, cameras, displays, Google Home speakers, Chromecast<\/td>\nVietnamese language support was launched in 2019, tripling sales within two weeks. Extensive smart home device integration through Google Assistant and Matter protocol.<\/td>\n<\/tr>\n
7<\/strong><\/td>\nSamsung Electronics<\/strong><\/td>\n2008<\/td>\nSouth Korea<\/td>\nSmartThings hub, smart appliances, TVs, displays, Family Hub refrigerators<\/td>\nGlobal technology leader with strong Vietnam presence. SmartThings platform launched in Vietnam in 2023, offering a comprehensive smart home device ecosystem integration with Matter protocol support.<\/td>\n<\/tr>\n
8<\/strong><\/td>\nXiaomi Corporation<\/strong><\/td>\n2010<\/td>\nChina<\/td>\nMi Home ecosystem, smart speakers, cameras, sensors, air purifiers, robotic vacuums, lighting<\/td>\nDominant in affordable smart home device segment, offering a diverse product portfolio at competitive prices. Mi Home platform is extensively used in Vietnam despite requiring Chinese server connections.<\/td>\n<\/tr>\n
9<\/strong><\/td>\nLumi Vietnam<\/strong><\/td>\n2012<\/td>\nVietnam<\/td>\nSmart switches, controllers, door locks, LED lights, curtains, sensors, lighting systems<\/td>\nPioneer in Vietnam’s smart home device market, operating a 6,000 m\u00b2 IoT factory with 150 distributors nationwide serving over 70,000 customers. First Vietnamese brand to receive CE and QUACERT certifications, with products exported to 9 countries[12]<\/a>.<\/td>\n<\/tr>\n
10<\/strong><\/td>\nApple Inc.<\/strong><\/td>\n2015<\/td>\nUnited States<\/td>\nHomeKit platform, HomePod, Apple TV 4K, compatible accessories<\/td>\nPremium smart home device ecosystem with strong security and privacy focus. Limited but growing presence in Vietnam’s high-end market segment. Apple is preparing to expand its manufacturing operations in Vietnam to begin entering the smart home market and reduce its reliance on China.<\/td>\n<\/tr>\n
11<\/strong><\/td>\nHunonic <\/strong><\/td>\n2017<\/td>\nVietnam<\/td>\nLow-cost smart home devices: smart switches, sockets, sensors, packaged solutions<\/td>\nFocuses on building a unified smart home ecosystem. With nearly one million app downloads, Hunonic designs user-friendly solutions tailored to Vietnamese living habits, emphasizing simple installation, intuitive use, and broad compatibility across different home types.<\/td>\n<\/tr>\n
12<\/strong><\/td>\nAmazon.com<\/strong><\/td>\n2019<\/td>\nUnited States<\/td>\nEcho speakers, Ring security devices, Alexa platform<\/td>\nLeading voice assistant platform with extensive third-party smart home device integration. Growing presence in Vietnam despite no official Vietnamese language support. Through devices such as Blink security cameras and the Echo Show, users can monitor their homes, receive doorbell alerts, interact with Alexa.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B&Company synthesis<\/em><\/p>\n

Investment Opportunities for Foreign Brand<\/strong><\/h3>\n

Vietnam presents a favorable opportunity landscape for foreign smart home device brands due to the market\u2019s early-stage penetration, combined with strong structural growth drivers. With household penetration still below 16% in 2024[13]<\/a>, foreign brands can benefit from first-mover advantages in shaping consumer preferences, platform standards, and ecosystem lock-in before the market reaches maturity. This window is particularly attractive for brands offering scalable ecosystems rather than standalone devices.<\/p>\n

One key opportunity lies in the mid-to-upper segment gap between low-cost Chinese imports and localized Vietnamese integrators. While Chinese brands dominate entry-level devices through aggressive pricing, and domestic players focus on installation-heavy, customized solutions, there remains unmet demand for globally recognized brands that combine reliable hardware, strong software ecosystems, cybersecurity assurances, and transparent data governance. This is especially relevant for urban middle-class households, premium apartments, and villas, where consumers increasingly associate foreign brands with quality, safety, and long-term reliability.<\/p>\n

Foreign brands are also well-positioned to capitalize on Vietnam\u2019s accelerating smart infrastructure and sustainability agenda. The rapid rollout of 5G, mandatory energy efficiency standards, and rising consumer awareness of energy costs create favorable conditions for advanced smart home solutions such as AI-enabled energy management, predictive maintenance, and integrated security systems. Brands with proven capabilities in energy optimization, ESG-aligned products, and data-driven automation can differentiate beyond basic convenience features.<\/p>\n

Another significant opportunity is strategic partnerships across Vietnam\u2019s real estate, telecom, and retail ecosystems. Property developers are increasingly embedding smart home features as standard offerings in new residential projects, while telecom operators and electronics retailers are seeking differentiated bundles to retain customers. Foreign brands that adopt a B2B2C approach, co-developing solutions with developers, telcos, or system integrators, can accelerate market entry, reduce customer acquisition costs, and localize offerings without fully replicating Vietnamese players\u2019 installation networks.<\/p>\n

Finally, Vietnam\u2019s emergence as a regional manufacturing and assembly hub strengthens the business case for foreign brands seeking both market access and supply-chain resilience. Local production or final assembly not only improves cost competitiveness and delivery times but also aligns with \u201cChina+1\u201d diversification strategies and enhances brand perception among Vietnamese consumers who increasingly value \u201cMade in Vietnam\u201d or \u201cAssembled in Vietnam\u201d credentials.<\/p>\n

Investment Challenges<\/strong><\/h3>\n

The Vietnamese smart home device market remains fragmented with multiple competing platforms and limited interoperability, historically creating consumer confusion. While Matter protocol addresses some concerns, legacy systems and platform preferences continue to fragment the market.<\/p>\n

Significant investment in consumer education is necessary, as many Vietnamese consumers remain unfamiliar with smart home device benefits, installation requirements, and ongoing costs. Average installation costs of USD 1,000 for comprehensive systems represent substantial barriers for price-sensitive consumers[14]<\/a>.<\/p>\n

Low-cost Chinese smart home device imports dominate Vietnam’s affordable segment, creating intense price competition. Many Vietnamese companies primarily import Chinese products with Vietnamese branding rather than developing indigenous technologies, limiting differentiation opportunities. Additionally, Vietnam’s intellectual property protection framework, while improving, remains weaker than that of developed markets. Foreign investors should implement robust IP protection strategies and carefully evaluate technology transfer agreements.<\/p>\n

Establishing effective distribution networks requires significant time and resources. Vietnam’s retail landscape combines traditional electronic stores, emerging e-commerce platforms, telco bundles, and independent distributors, each requiring distinct strategies. Furthermore, providing adequate post-sale technical support, warranty service, and software updates necessitates local presence or partnerships with established service providers. Vietnamese consumers increasingly demand responsive local-language support.<\/p>\n

\u00a0<\/em><\/p>\n

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> Statista. Smart Home Vietnam (https:\/\/www.statista.com\/outlook\/cmo\/smart-home\/vietnam<\/a>)<\/p>\n

[2]<\/a> VnEconomy, Th\u1ecb tr\u01b0\u1eddng smarthome Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng \u201cn\u00f3ng\u201d nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a v\u00e0 xanh (2024), available at:
\nhttps:\/\/vneconomy.vn\/techconnect\/thi-truong-smarthome-viet-nam-tang-truong-nong-nhung-chua-duoc-chuan-hoa-va-xanh.htm<\/a><\/p>\n

[3]<\/a> Vconnex, Th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh Vi\u1ec7t Nam v\u00e0 th\u1ebf gi\u1edbi giai \u0111o\u1ea1n 2024\u20132028 (2024), available at:
\nhttps:\/\/vconnex.vn\/thi-truong-nha-thong-minh-viet-nam-va-the-gioi-2024-den-2028\/<\/a><\/p>\n

[4]<\/a> FPT Smart Home, FPT Smart Home d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh Vi\u1ec7t Nam sau 3 n\u0103m (2024), available at:
\nhttps:\/\/fptsmarthome.vn\/tin-tuc\/fpt-smart-home-dan-dau-thi-truong-nha-thong-minh-viet-nam-sau-3-nam\/<\/a><\/p>\n

[5]<\/a> Vconnex, Th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh Vi\u1ec7t Nam v\u00e0 th\u1ebf gi\u1edbi giai \u0111o\u1ea1n 2024\u20132028 (2024), available at:
\nhttps:\/\/vconnex.vn\/thi-truong-nha-thong-minh-viet-nam-va-the-gioi-2024-den-2028\/<\/a><\/p>\n

[6]<\/a> Vietnamnet, Nh\u00e0 th\u00f4ng minh t\u1ea1i Vi\u1ec7t Nam ng\u00e0y c\u00e0ng r\u1ebb<\/em>. Available at: https:\/\/vietnamnet.vn\/nha-thong-minh-tai-viet-nam-ngay-cang-re-i5013301.html<\/a><\/p>\n

[7]<\/a> Statista, Smart Home \u2013 Vietnam market outlook (2024), available at:
\nhttps:\/\/www.statista.com\/outlook\/cmo\/smart-home\/vietnam<\/a><\/p>\n

[8]<\/a> Expert Market Research, Vietnam ICT market size, share and outlook (2024), available at:
\nhttps:\/\/www.marketresearch.com\/Expert-Market-Research-v4220\/Vietnam-ICT-Size-Share-Outlook-41226136\/<\/a><\/p>\n

[9]<\/a> Ministry of Information and Communications (MIC), Vietnam\u2019s 5G network covers 26% of population (2024), available at:
\nhttps:\/\/beta-en.mic.gov.vn\/viet-nams-5g-network-covers-26-of-population-197250716153449052.htm<\/a><\/p>\n

[10]<\/a> MMOSITE, Xiaomi m\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i t\u1ea1i Vi\u1ec7t Nam (2024), available at:
\nhttps:\/\/mmosite.vn\/xiaomi-mo-rong-he-sinh-thai-tai-viet-nam\/<\/a><\/p>\n

[11]<\/a> Eurostellar, Xu h\u01b0\u1edbng smarthome hi\u1ec7n \u0111\u1ea1i 2025 (2025), available at:
\nhttps:\/\/www.eurostellar.com\/post\/xu-huong-smarthome-hien-dai-2025<\/a><\/p>\n

[12]<\/a> B\u00e1o Ph\u00fa Th\u1ecd, Lumi Smart Factory ti\u00ean phong \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n (2024), available at:
\nhttps:\/\/baophutho.vn\/lumi-smart-factory-tien-phong-doi-moi-sang-tao-va-phat-trien-238256.htm<\/a><\/p>\n

[13]<\/a> FPT Smart Home, FPT Smart Home d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh Vi\u1ec7t Nam sau 3 n\u0103m (2024), available at:
\nhttps:\/\/fptsmarthome.vn\/tin-tuc\/fpt-smart-home-dan-dau-thi-truong-nha-thong-minh-viet-nam-sau-3-nam\/<\/a><\/p>\n

[14]<\/a> Vietnamnet, Nh\u00e0 th\u00f4ng minh t\u1ea1i Vi\u1ec7t Nam ng\u00e0y c\u00e0ng r\u1ebb (n.d.), available at:
\nhttps:\/\/vietnamnet.vn\/nha-thong-minh-tai-viet-nam-ngay-cang-re-i5013301.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u8d8a\u5357\u667a\u80fd\u5bb6\u5c45\u8bbe\u5907\u5e02\u573a\u6b63\u5728\u4e3a\u62e5\u6709\u5f3a\u5927\u6280\u672f\u548c\u672c\u5730\u5316\u80fd\u529b\u7684\u5916\u56fd\u54c1\u724c\u521b\u9020\u6709\u5229\u6761\u4ef6\u3002<\/p>","protected":false},"author":12,"featured_media":23617,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1485,1487,1490,75,1357],"tags":[1354,1337,1136],"class_list":["post-23610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-content-en","category-highlight-content-jp","category-highlight-content-en-vi","category-reports-en","category-news-press-release-en","tag-household-appliances-en","tag-iot-big-data-en","tag-lifestyle-en"],"yoast_head":"\nOpportunities for foreign brands in Vietnam\u2019s Smart Home Device market - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam smart home device market is creating favorable conditions for foreign brands with strong technology and localization capabilities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opportunities for foreign brands in Vietnam\u2019s Smart Home Device market\" \/>\n<meta property=\"og:description\" content=\"Vietnam smart home device market is creating favorable conditions for foreign brands with strong technology and localization capabilities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-26T11:05:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnam-Smart-Home-Device-Sector.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B& Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"B& Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/\",\"url\":\"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/\",\"name\":\"Opportunities for foreign brands in Vietnam\u2019s Smart Home Device market - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnam-Smart-Home-Device-Sector.jpg\",\"datePublished\":\"2026-01-26T11:05:26+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"Vietnam smart home device market is creating favorable conditions for foreign brands with strong technology and localization capabilities.\",\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/#primaryimage\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnam-Smart-Home-Device-Sector.jpg\",\"contentUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnam-Smart-Home-Device-Sector.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Vietnam Smart Home Device Sector\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B& Company\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g\",\"caption\":\"B& Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"],\"url\":\"https:\/\/b-company.jp\/zh\/author\/anh-ntnb-company-jp\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u5916\u56fd\u54c1\u724c\u5728\u8d8a\u5357\u667a\u80fd\u5bb6\u5c45\u8bbe\u5907\u5e02\u573a\u7684\u673a\u9047 - B-Company","description":"\u8d8a\u5357\u667a\u80fd\u5bb6\u5c45\u8bbe\u5907\u5e02\u573a\u6b63\u5728\u4e3a\u62e5\u6709\u5f3a\u5927\u6280\u672f\u548c\u672c\u5730\u5316\u80fd\u529b\u7684\u5916\u56fd\u54c1\u724c\u521b\u9020\u6709\u5229\u6761\u4ef6\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/","og_locale":"zh_CN","og_type":"article","og_title":"Opportunities for foreign brands in Vietnam\u2019s Smart Home Device market","og_description":"Vietnam smart home device market is creating favorable conditions for foreign brands with strong technology and localization capabilities.","og_url":"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/","og_site_name":"B-Company","article_published_time":"2026-01-26T11:05:26+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnam-Smart-Home-Device-Sector.jpg","type":"image\/jpeg"}],"author":"B& Company","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"B& Company","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"14 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/","url":"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/","name":"\u5916\u56fd\u54c1\u724c\u5728\u8d8a\u5357\u667a\u80fd\u5bb6\u5c45\u8bbe\u5907\u5e02\u573a\u7684\u673a\u9047 - B-Company","isPartOf":{"@id":"https:\/\/b-company.jp\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/#primaryimage"},"image":{"@id":"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/#primaryimage"},"thumbnailUrl":"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnam-Smart-Home-Device-Sector.jpg","datePublished":"2026-01-26T11:05:26+00:00","author":{"@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491"},"description":"\u8d8a\u5357\u667a\u80fd\u5bb6\u5c45\u8bbe\u5907\u5e02\u573a\u6b63\u5728\u4e3a\u62e5\u6709\u5f3a\u5927\u6280\u672f\u548c\u672c\u5730\u5316\u80fd\u529b\u7684\u5916\u56fd\u54c1\u724c\u521b\u9020\u6709\u5229\u6761\u4ef6\u3002","inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/b-company.jp\/zh\/opportunities-for-foreign-brands-in-vietnams-smart-home-device-market\/#primaryimage","url":"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnam-Smart-Home-Device-Sector.jpg","contentUrl":"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnam-Smart-Home-Device-Sector.jpg","width":1920,"height":1280,"caption":"Vietnam Smart Home Device Sector"},{"@type":"WebSite","@id":"https:\/\/b-company.jp\/vi\/#website","url":"https:\/\/b-company.jp\/vi\/","name":"B \u516c\u53f8","description":"\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u4e0e\u6295\u8d44\u54a8\u8be2","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b-company.jp\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491","name":"B&\u516c\u53f8","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g","caption":"B& Company"},"sameAs":["http:\/\/b-company.jp"],"url":"https:\/\/b-company.jp\/zh\/author\/anh-ntnb-company-jp\/"}]}},"_links":{"self":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/23610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/comments?post=23610"}],"version-history":[{"count":4,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/23610\/revisions"}],"predecessor-version":[{"id":23620,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/23610\/revisions\/23620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media\/23617"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media?parent=23610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/categories?post=23610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/tags?post=23610"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}